MK 411 Marketing Management
F2J 2007 DN
Reynolds, David K.
Senior Adjunct Instructor
M.A. Degree in Marketing
October 22 to December 13
5:30 - 9:50 PM
Marketing Management, 12th Edition
Kotler and Keller
Prentice Hall, 2007
Textbooks can be purchased through the MBS bookstore
Textbooks can be purchased through the Parkville Bookstore
Additional Resources: N/A
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Study of the theoretical foundations, the methods and the environment of marketing management.
Topics include consumer behavior, product policy, channel management, pricing, and promotion.
The instructor’s educational philosophy states that the classroom should be a place where each student
can learn in non-threatening, nurturing environment. Each student will be treated as an adult and an individual, and will be given the opportunity to learn and achieve based on their own ability. Each student is expected to approach the coursework, other students, and the instructor with a mature, inquisitive attitude. Through interactive lectures, class discussion, videos, case studies, oral and written reports, tests, and examinations, each student will be encouraged and empowered to think critically and become self-sufficient, life-long learners.
Learning Outcomes: Core Learning Outcomes
There will be 1000 points available for this course. The points will be assigned as follows:
Class Attendance: 50 points (no absences)
Daily Assignments 250 points
Total: 1000 points
The grading scale for this course is as follows:
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business and Management courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business and Management.
The instructor will not accept assignments after the date it is due without prior permission of the instructor. Assignments not submitted on or before the due date will receive a grade of zero.
Classroom Rules of Conduct:
Every student is expected to come to class prepared for learning. The assigned textbook is an integral part of the curriculum and should be used as a study guide for the course. When chapters from the textbook are assigned for a specific class, it is the student’s responsibility to have read and reviewed the material prior to coming to class. Students are expected to take part in class discussions. It is also the responsibility of the student to be in attendance for each scheduled class session, to turn papers/reports when they are due, and to present reports, take tests or exams when they are scheduled.
Cell phones, beepers, pagers, CD players, and other electronic devices are prohibited from use in the classroom. The only exception to this rule is the use of lap top computers or recording devices (with permission of the instructor). Interruptions caused by such devices will result in the student being asked to leave the classroom. Repeated violation of this policy will result in the student being withdrawn from the course. Food may be brought into the classroom as long as it is not a distraction for other students or the instructor. Students will be expected to leave the classroom clean and litter free and to show respect to other students and the instructor at all times.
The first night of class, October 24, 2007, the student should come to class having already read Chapters 1 and 2 of the assigned textbook. Students should pay special attention to the “Marketing Memos” in each chapter. The student should also be prepared to discuss the case study, “Coca Cola” on page 31-32 and the end-of-chapter material “Pegasus Sports International” that begins on page 61 in the textbook. A detailed course outline will be given to each student on the first night of class.
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2007-2008 Undergraduate Catalog Page 85-86
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2007-2008 Undergraduate Catalog Page 85
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2007-2008 Undergraduate Catalog Page 87-88
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:9/19/2007 5:50:37 PM