MK491 Seminar in Marketing

for F2A 2007

Printer Friendly

Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.


MK 491 Seminar in Marketing


F2A 2007 BE


Lewis, Les


Assistant Professor of Management/HR


Post Grad Courses McComb Grad School of Business at UT-Austin
MBA Management University of North Texas
BBA Economics and Management Baylor University BS Social Psychology Park University Austin Center

Office Location

RM 108 Austin Center

Office Hours

MW 1-5PM and by appointment

Daytime Phone

512-385-7275 ext 208 during office hours

Other Phone

512-836-5421 leave message


Semester Dates

Oct. 22, to Dec. 14, 2007

Class Days


Class Time

8:00 - 10:40 PM


Twelve hours of marketing or instructor approval. 3:0:3

Credit Hours



Cravens, Strategic Marketing, 8th edition, MGH, 2006. ISBN: 0072966343

Additional Resources:

A copy of a principles of marketing and principles of management text would be helpful.

Supplementary reading in Marketing and Management periodicals, Internet sites, and other publications as assigned.

Harvard Business Review; the Academy ofManagement Review; Management Journals; Management Magazines; Wall Street Journal, Business Week, Forbes, Fortune, Current Newspapers, Web Articles, Professional Publications.

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

Austin Campus Resource Room

The resource room is located in room 213 in the Austin Center. It is opened 8 am to 10 pm on Monday through Thursday. The room has a wide selection of current business and academic journals, magazines and a limited number of subject related videos, texts, and books. The room also has three PCs with an Internet connection and a printer. USE IT!


McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information

Course Description:
Intensive studies of selected current issues in marketing through seminars, workshops, and forums. Prerequisite: Twelve hours of marketing or instructor approval. 3:0:3

Educational Philosophy:

I develop each class with the idea that “We are all Life Time Learners” and that adults learn better if they are part of the learning process itself.  In order to succeed in this course, the student must first and foremost participate each week in class.  The facilitator's educational philosophy is one of interactiveness based on the assumption that the student must conscientiously prepare for class by reading the text prior to participation.  The student must satisfactorily complete all examinations, term paper, and homework which is developed to emphasis the course's Core Learning Outcomes. All methods of teaching are designed to transfer new material by clarifying and emphasizing subject areas presented in the text, current news topics, and experiences.

Class Assessment:

Each student is required to read all assigned material before class and be prepared to participate in class discussions and activities.  Class Participation Grading will be based on class participation, two exams, homework, pop test, and research paper. 1. EXAMS- The two exams will be a made up of multiple choice and essay questions.  The research will be based on logic, depth of analysis, ability to relate the subject to the text and your other sources. 2.      CLASS PARTICIPATION: Discussion policy: Students will receive 8 points or ½ point per class for participation in class discussions. Only timely and relevant discussion will be evaluated positively.  A lack of participation in class and case discussions will lead the instructor to conclude the student is not prepared to participate and could have a negative effect on the student's participation grade.   3.        RESEARCH PAPER/CASE ANALYSIS/PRESENTATION: Students are required to turn in a research report of not less that 8 pages (double spaced, 12 font) in a research paper format on a current economic trend or problem in the U.S.  The report publication guideline used is MLA, Park's standard.  An oral and digital presentation with handouts to the class, not to exceed 15 minutes, of the report's high points and solution is also required for each student.   You need a minimum of two references from printed material other that your text and a minimum of two references from the Internet. All assignments which includes the mid term, CLOSE BOOK, NON TAKE HOME final exam, research paper, and class discussions are developed to cover the learning objectives of the course.


Assignment / % of Grade / Due Date:
Participation / 8% (80 points) / See course schedule
Paper / 30% (300 points) / Week 7  - See course schedule
Cases (mini cases) /  12% (120 points) - See course schedule
Exam 1  / 20% (1 @ 200 points) / Week 4
Exam 2  / 30% (1 @ 300 points) / Week 8
Course Grading Scale: A = 90-100% (900-1000 points);  B = 80-89%  ( 800-899 points);  C = 70-79%  ( 700-799 points);  D = 60-69%  ( 600-699 points;  F = < 60%   ( < 600 points)

The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.

All final exams in all School of Business and Management courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business and Management.

Late Submission of Course Materials:

Exam Make Up:  If students miss an exam, they will have 1 week to take a makeup exam after returning to class.  The second (final) exam, however, must be made up within 24 hours of the assigned date or an F will be given for the exam.

If students miss the date turning in the research paper, the grade will be reduced one letter grade per day.

Classroom Rules of Conduct:

A. Methods used to achieve these learning objectives will include lecture, reports, self-study, and most importantly, class discussion and student participation.  All methods of teaching are designed to transfer new material by clarifying and emphasizing subject areas presented in the text.  The lecture relies on the fact that you have read the assigned material and have completed any assignment relating to it.

B. Academic Honesty: Refer to the Park College catalog for policies on attendance and academic honesty.  

C. Each student is required to read all assigned material before class and be prepared to participate in class discussions and activities.  

D. 1.  No interruption while learners are discussing and/or asking questions.
    2.  Class starts at the published time and attendance will be taken.  No Exceptions!
    3.  Homework is due on the date given, not after.
    4.  You must be present for all presentations, mid-term, and final exam!

Course Topic/Dates/Assignments:
Available on 10-12-07 on eCompanion.

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2007-2008 Undergraduate Catalog Page 85-86

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2007-2008 Undergraduate Catalog Page 85

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment.
  3. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  4. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  5. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  6. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  7. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2007-2008 Undergraduate Catalog Page 87-88

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


This material is protected by copyright and can not be reused without author permission.

Last Updated:9/23/2007 8:10:13 PM