AR418 Graphic Design III

for FA 2004

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Park University




The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.



Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.



COURSE SYMBOL AND NUMBER:                                                            AR 418

COURSE TITLE:                                                                             DESIGN III

SEMESTER/TERM COURSE BEING TAUGHT:                                        FALL 2004


NAME OF FACULTY MEMBER:                                              MASOOM KHAWAJA

TITLE OF FACULTY MEMBER:                                      ASSISTANT PROFESSOR

FACULTY OFFICE LOCATION:                                    ROOM 227 (underground)

FACULTY OFFICE HOURS:                                        TUES&THURS: 1:00 – 3:00

FACULTY OFFICE TELEPHONE NUMBER:                                  816 – 584 – 6507

FACULTY PARK E-MAIL ADDRESS:                  

FACULTY WEB PAGE ADDRESS:                                    


DATES OF THE SEMESTER/TERM:                               AUGUST 23–DEC 10,2004

CLASS SESSION DAY (S):                                                    MONDAY & FRIDAY

CLASS SESSION TIME:                                                          1:50 PM - 4:30 PM

PREREQUISITE (S):                                                                      AR 328 1:5:3

CREDIT HOURS:                                                                                          03




The focus of this advanced course will be the production of portfolio quality design pieces (the “credentials” of a professional designer) and contact with professional design organizations with in the metropolitan area. Additional portfolio piece based on knowledge of three-dimensional modeling and animations computer software will be developed. Usually taught concurrently with AR 428. Prerequisite: AR 328. 1:5:3



COURSE TEXTBOOK (S): Recommended: Creative Solutions for Unusual Projects by Scott Boylston, How Design Books, Cincinnati, OH.ISBN: 1-58180-120-3.



As a Graphic Design teacher, my principal objective is to expand student's design competency.

In accomplishing this goal, I rely on a variety of skills including:


              •    Building relationships of trust with students;

              •    Possessing a high degree of competency and knowledge in course material;

              •    Understanding the course material knowledge level of my students; and

    •    I believe that a teacher must encourage and allow students to take responsibility for their own learning accomplishments




At the conclusion of this course the student will be able to


·         Demonstrate the basic understanding of the graphic design process – the development of a design idea from concept through production to end-use.

·         Understand different file formats and their uses, including export, convert, format, and transfer of digital files for production.

·         Have a working knowledge of typography – including terminology, recognition of basic font families and their application.

·         Develop a sense of personal design style in type, layout, color use, imagery and be able to articulate those preferences in accepted design vocabulary.

·         Make use of internet for the research purposes, utilizes to refine ideas for the projects




Class participation, projects and quizzes will be used as evaluation methods in the percentages listed. No make-up quizzes will be given. No late projects will be accepted. The first day of class and the last day of class will be used for the pre-test and post-test. The professor reserves the right to add other quizzes and exam to the course.



Grading Standards:


A        Indicates superior performance on all levels of evaluation, participation in class critiques, punctual attendance and meeting project deadlines.

B        Indicates above average craftsmanship and problem solving abilities.

C        Indicates average performance, with problems in some areas.

D        Indicates failure to meet minimum standards. Problems exist in multiple areas.

F        Indicates problems in performance, attendance and attitude.


Grading Standards                                                                                               

            A+=97-100                                 A=94-96                 A-=90-93

          B+=87-89                                  B=84-86                 B-=80-8                 

          C+=77-79                                  C=74-76                 C-=70-73

          D+=67-69                                  D=64-66                 D-=60-63



Grading Scales (Assignments/Projects)

There will be assignments, projects and written tests. Each student will be evaluated in the following manner:

                                                          Lab Projects and Assignment

                                                          Fulfills the Assignment                   20%

                                                          Design                                       20%

                                                          Creativity                                    20%

                                                          Growth and Development               20%

                                                          Class Participation                         20%

                                                          (Discussion, attendance, work habit, etc)




Academic Honesty is required of all members of a learning community.  Hence, Park will not tolerate cheating or plagiarism on tests, examinations, papers, or other course assignments.  Learners who engage in such dishonesty may be given failing grades or expelled from Park.




Plagiarism – the appropriation or imitation of the language or ideas of another person and presenting them as one’s original work—sometimes occurs through carelessness or ignorance. Students who are uncertain about proper documentation of sources should consult their instructors.




Instructors are required to keep attendance records and report absences.  The instructor may excuse absences for cogent reasons, but missed work must be made up within the semester/term of enrollment.  Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.  In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the learner will be administratively withdrawn, resulting in a grade of "F".  An Incomplete grade will not be issued to learners who have unexcused or excessive absences recorded for a course.  Learners receiving Military Tuition Assistance (TA) or Veterans Administration (VA) educational benefits must not exceed three unexcused absences in the semester/term of enrollment.  Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the learner.  Reports of a F grade (attendance or academic) resulting from excessive absence for learners receiving financial assistance from agencies not mentioned above will be reported to the appropriate agency.


There are no excused absences. The accumulation of more than four absences will result in the student’s failure for the class. Class critiques are part of the completion of each assigned project. Students who fail to attend a critique will lose one letter grade on the project. With a Doctor’s note you may submit your project, make up your inclass assignment or take the written test. But you will receive one grade lower as a final grade for submitting it late as per the class policy.




Computers make writing and revising much easier and more productive.  Learners must recognize though that technology may also cause problems.  Printers run out of ink and hard drive crash.  Learners must be responsible for planning ahead and meeting deadlines in spite of technology. Be sure to save copies of your work to zip disk, hard drive, and print out paper copies for backup purposes.




Park University is committed to meeting the needs of all learners that meet the criteria for special assistance.  These guidelines are designed to supply directions to learners concerning the information necessary to accomplish this goal.  It is Park University’s policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the American with Disabilities Act of 1990, regarding learners with disabilities and, to the extent of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply.  Additional information concerning Park University’s policies and procedures related to disability can be found on the Park University web page:



Required Material:

You will be required to have all your supplies, tools and reference materials with you for each session. It is your responsibility to purchase the required supplies before class starts. Students will not be allowed to leave class to purchase materials or do research.


• Three-ring binder for class notes, Syllabus, handouts etc.

• 4-6 presentation folders with plastic page holders for Process Books

• Hot Press Board (LetraMax 2000)


• Pencils —— HB, 2H (regular or mechanical)

• White rubber eraser


• Graphic Arts Ruler

• X-Acto knife handle and extra #11 blades

• Retractable utility knife and extra blades


• Rubber Cement, Spray Mount or Studio Tack

• White artists’ drafting tape






Week 1

23 AUG – 27 AUG

Introduction, Orientation and explanation of class   procedures. Pre test. Introduction to Project # 1. VIDEO BOX


Week 2

30 AUG – SEP 03

Work session on project #1. Design a video box. Sketches and rough comps review


Week 3

06 SEP – SEP 10

Project # 1 due. Lecture on QuarkXPress. Introduction to Project # 2. ELEMENT OF COMPUTER TYPOGRAPHY.


Week 4

13 SEP – SEP 17

Work session on project # 2. Design a book on the ELEMENT OF COMPUTER TYPOGRAPHY.


Week 5

20 SEP – SEP 24

Work session, rough and final comps review on project # 2.


Week 6

27 SEP – OCT 01

Project # 2 due. Lecture on Typography. Introduction to Project # 3. TYPOGRAPHIC POSTER.


Week 7

04 OCT – OCT 08

Work session on project # 3. Design a Typographic poster without the use of images.    


Week 8

11 OCT – OCT 15

Project # 3 due. Lecture on Advertising Campaigns. Introduction to



Week 9

18 OCT – OCT 22

Break Study for the written test.


Week 10

25 OCT – OCT 29

Work session on project # 4. To design a Poster, Magazine ad, Brochure and direct mail. Written test.


Week 11

01 NOV – NOV 05

Work session, research on project # 4. Class Discussion


Week 12

08 NOV – NOV 12

Work session, rough and final comps reviews. Class Discussion


Week 13

15 NOV – NOV 19

Project # 4 due, critique. Lecture on Package Designing. Introduction to Project # 5. PACKAGE DESIGN.


Week 14

22 NOV – NOV 26

Work session on project # 5. To redesign a Toy Package.                             

Week 15

29 NOV – DEC 03

Work session, research on project # 5. Class discussion.


Week 16

06 DEC – DEC 10

Project # 5 due, presentation of finished work. Critique, Post test, course conclusion.    




Projects can be changed or revised on professor’s discretion