CA 218 – Public Relations – Park University
T/TH 8:45 – 10:00
Ms. Sacheen Mobley
Phone: Leave messages with Laure Christensen at
Office Hours: by appointment
The mission of Park University, an entrepreneurial
institution of learning, is to provide access to academic excellence, which will
prepare learners to think critically, communicate effectively and engage in
lifelong learning while serving a global community.
What this is:
A study of the dissemination of public information through
mass media; intra-organizational information; public opinion analysis; research
techniques to establish psychographics within groups; applications in business,
government, education, and politics.
What I expect from you by the end of the course
Educational Philosophy: The instructor’s educational
philosophy is one of interactiveness based on lectures, readings, dialogues,
examinations, Internet, web sites and writings. There will be lecture and
readings. I will cover material in lecture not present in the readings. Come to
class prepared for critical discussion.
Required Text: Cutlip, Center & Broom. Effective
Public Relations. Eighth (or most current) edition. Upper Saddle River, NJ:
Prentice Hall, 2003.)
Academic Honesty: Academic Honesty is required of
all members of a learning community. Hence, Park will not tolerate cheating or
plagiarism on tests, examinations, papers or other course assignments. Students
who engage in such dishonesty may be given failing grades or expelled from Park.
Attendance Policy: Instructors are required to keep
attendance records and report absences. Please notify me 24 hours in advance of
an absence to gain approval. It is your responsibility to get in touch with me.
Work missed through unexcused and excused absences must be
made up within the term of enrollment, but unexcused absences may carry further
In the event of two consecutive weeks of unexcused absences
in a term of enrollment, the student will be administratively withdrawn,
resulting in a grade of “F”. An Incomplete will not be issued to a student who
has unexcused or excessive absences recorded for a course.
Students receiving Military Tuition Assistance (TA) or
Veterans Administration (VA) educational benefits must not exceed three
unexcused absences in the term of enrollment. Excessive absences will be
reported to the appropriate agency and may result in a monetary penalty to the
student. Reports of F grade (attendance or academic) resulting from excessive
absence for students receiving financial assistance from agencies not mentioned
above will be reported to the appropriate agency.
Late Submission of Course Materials: No assignment
will be accepted late without an excuse. Late papers or assignments submitted
automatically lose one letter grade.
If you miss an exam, you must make it up during the next
class. You will be responsible for any material missed during the make-up exam.
No extra credit work is assigned or accepted.
There is no make-up for the final exam. Failure to take the
final will result in an F for the final.
Classroom Codes of Conduct:
Disability Guidelines: Park University is committed
to meeting the needs of all students that meet the criteria for special
assistance. These guidelines are designed to supply directions to students
concerning the information necessary to accomplish this goal. It is Park
University’s policy to comply fully with federal and state law, including
Section 504 of the Rehabilitation Act of 1973 and the American with Disabilities
Act of 1990, regarding students with disabilities and, to the extent of any
inconsistency between these guidelines and federal and/or state law, the
provisions of the law will apply. Additional information concerning Park
University’s policies and procedures related to disability can be found on the
Park University web page:
Course Topics/Dates/Assignments: Public Relations
Instructional policies, course specifications.
Case Study 1 assigned
Chapter 1: Introduction to Contemporary Public
Chapter 2: Practitioners of Public Relations
Chapter 4: Historical Origins of Public Relations
Chapter 3: Organizational Settings
Persuasion and Classis Communication Theory
Chapter 5: Ethics and Professionalism
Case Study Presentations
Chapter 6: Legal Considerations
Chapter 7: Theoretical Underpinnings: Adjustment and
General Systems Theory
Case Study 2 assigned
Chapter 8: Communication and Public Opinion
Chapter 9: Media and Media Relations
Chapter 14: Business and Industry
Chapter 15: Government and Politics
Chapter 16: Nonprofit Organizations, Health Care and
Chapter 17: Trade Associations, Professional Societies
and Labor Unions
Review for Midterm Exam
October 19 & 21
Return of Midterm
Assignment of Group Project
Sign-Up for Group Project Day
Chapter 10: Step One: Defining Public Relations
Problems (Part 1)
Chapter 10: Step One: Defining Public Relations
Problems (Part 2)
Chapter 11: Step Two: Planning and Programming (Part 1)
Chapter 11: Step Two: Planning and Programming
Group In-Class Work Day
Chapter 12: Step Three: Taking Action and Communicating
Chapter 13: Step 4: Evaluating The Program
No Class – Happy Thanksgiving
Group Presentations End/
Final Exam Review
Final Exam: 8:00 AM – 10:00 AM
Case Study I – 75
Case Study II – 50 points
Group Presentation – 200 points
Midterm – 150 points
Final Exam – 100
Total 575 points
A – (575 – 518)
B – (517 – 460)
C – (459 – 403)
D – (402 – 345)
F – (344 and below)
You need to check your PirateMail accounts for weather
delays, class cancellations, or any other correspondence that I may send to you.
If you have never activated your account, please do so as soon as possible. If
you have questions on how to set it up, please contact Student Services.
This syllabus is tentative and subject to change at the
discretion of the instructor.