MK 351 Principles of Marketing
F2U 2008 LU
Harper, Sebrina J.
Master of Science in Integrated Marketing Communications
15 minutes before class and 15 minutes after class
4:50 pm - 10:10 pm
Textbook: Basic Marketing: A Global-Managerial Approach, 16 ed., by Perreault and McCarthy
Textbooks can be purchased through the MBS bookstore
Additional Resources: Current marketing articles and events.
McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.Career Counseling - The Career Development Center (CDC) provides services for all stages of career development. The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email email@example.com or call 800-927-3024Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
I want to involve students in the learning process by means of class discussion and interactive lectures, research, videos, projects and cases. We will focus on current events related to Marketing and develop an understanding of key terms while developing critical thinking skills that enable students to look at issues from multiple perspectives. The emphasis is on teaching fundamentals as well as real world applications.
Learning Outcomes: Core Learning Outcomes
A comprehensive marketing case analysis is the chosen assessment device for the Principles of Marketing course. This case will be the final exam and is designed to gauge your knowledge of the core outcomes of the class. This will be a closed book, closed note examination held during the designated final exam slot for this section in a proctored environment. Students are expected to spend approximately 45 minutes reading the case and 1 hour and 15 minutes developing an essay that addresses the core outcomes relative to the firm information presented in the case. This test will count for at least 20% of your grade. This course is part of the University-wide assessment evaluation, and all sections will receive the same case for analysis.
Link to Class RubricClass Assessment:
Examination, quizzes and Marketing Case Projects, papers. Class time will be divided into 50% discussion; 35% case studies and oral presentations; 15% tests.
Grading-A total point system will be used to calculate your grade. There will be a total of 1000 points used to calculate your grade.
Final = 200 Pts
TOTAL = 1000 POINTS
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business and Management courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business and Management.
Classroom Rules of Conduct: Students are expected to be prepared and participate in weekly discussions. Respect the opinion of others, challenge ideas, not other students. All wireless cell phones and or pagers must be on vibrate/silent mode. Talking on the cell phone during class is prohibited. If you receive an emergency call please take it out into the hall.
Tentative Class Activity/Topics
WEEK 1: Oct 20, 2008
Class Policy Review
Chapter 1 and 2
Introduce: Building an effective Marketing Plan
Read chapters and be ready to discuss in class.
Answer questions #1 and #5 on page 28 in Chapter 1. Then Chapter 2: answer #4 and #5 on page 56.
WEEK 2: Oct 27, 2008
Chapter 3 and 4
Video or Case Study
Work on Marketing Plan
Read Chapters and be ready to discuss in class.
Bring in your companies Mission Statement and be prepared to discuss.
WEEK 3: Nov 3, 2008
Chapter 5 and 6
Case Study TBA
Chapter 5: answer questions #5, 8, 12 on page 148. Chapter 6: answer questions #2, 4, 6, pg. 174.
WEEK 4: Nov 10, 2008
Chapter 7 and 8
Read Chapters and be ready to discuss in class.
Bring in an article that has to do with chapters 7 and/ or 8 for discussion.
WEEK 5: Nov 17, 2008
Chapters 9, 10 and 11
WEEK 6: Nov 24, 2008
Chapter 12, 13 and 17
WEEK 7: Dec 1, 2008
Chapters 18 and 21
WEEK 8: Dec 8, 2008
PowerPoint Marketing Presentations
Be prepared to submit Marketing Plan document.
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2008-2009 Undergraduate Catalog Page 87
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2008-2009 Undergraduate Catalog Page 87
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2008-2009 Undergraduate Catalog Page 89-90
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:10/9/2008 4:57:03 PM