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MK 351 Principles of Marketing
Chadwell, Sharon D.


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

MK 351 Principles of Marketing

Semester

F1AA 2008 LC

Faculty

Chadwell, Sharon D.

Title

Senior Instructor

Degrees/Certificates

Ed.D.-University of Phoenix
M. B. A. - Webster University
M. A. - Human Resources Development - Webster University

Office Hours

by appointment

E-Mail

sharon.chadwell@park.edu

msschadwell@yahoo.com

schadwell@satx.rr.com

Semester Dates

08/18/2008 to 10/12/2008

Class Days

Saturdays; BLDG 5200

Class Time

7:45 - 1:10 p.m.

Credit Hours

3


Textbook:

Basic Marketing: A Global-Managerial Approach, 16 ed., by Perreault and McCarthy from McGraw Hilll & Irwin

Textbooks can be purchased through the MBS bookstore

Additional Resources:
handouts if necessary

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.

http://parkonline.org

Course Description:
Examines factors relevant to the marketing mix (product, promotion, distribution, and price) and to marketing management. 3:0:3

Educational Philosophy:
The facilitator's educational philosophy is one of interactiveness based on lectures, readings, assessments, dialogues, videos, websites, and writings. The facilitator will engage each learner in what is referred to as disputatious learning to encourage the lively exploration of ideas, issues, and contradictions

Learning Outcomes:
  Core Learning Outcomes

  1. Explain the importance of the marketing mix.
  2. Describe and analyze the marketing management functions.
  3. Explain the elements of a marketing plan.
  4. Describe the stages of the product life cycle.
  5. Explain and analyze the advantages and disadvantages of entering international markets.
  6. Explain the impact of e-commerce on the marketing functions.


  Instructor Learning Outcomes
  1. Explain current issues affecting marketing
  2. Compare and contrast internal and external elements affecting marketing decisions
Core Assessment:

A comprehensive marketing case analysis is the chosen assessment device for the Principles of Marketing course. This case will be the final exam and is designed to gauge your knowledge of the core outcomes of the class. This will be a closed book, closed note examination held during the designated final exam slot for this section in a proctored environment. Students are expected to spend approximately 45 minutes reading the case and 1 hour and 15 minutes developing an essay that addresses the core outcomes relative to the firm information presented in the case. This test will count for at least 20% of your grade. This course is part of the University-wide assessment evaluation, and all sections will receive the same case for analysis.

Link to Class Rubric

Class Assessment:
Examinations, presentation, case analyses, participation 

Grading:

Item

Points

Percentage of Grade

Homework (8)

150

15%

Case Presentation (1)

100

10%

Case Analysis (1)

200

20%

Exam 1 (1)

200

20%

*Final (1)

300

30%

Participation (Continual)

50

5%

Total

1000 Points

100%

 

 

*Note: You will be taking a comprehensive, closed-book/notes, in-class exam.

 

Grading Scale

A =  900 -- 1000 points

B =  800 -- 899 points

C =  700 -- 799 points  

D =  600 -- 699 points  

F =  < 600 points

 

 

Course Assessment:

The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.

All final exams in all School of Business and Management courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business and Management.

Late Submission of Course Materials:
If you do not have access to a computer, please notify instructor as soon as possible. If you are TDY and security measures prevent this, please notify instructor in advance so that prior arrangements can be made The syllabus is given out well in advance of the research and exam deadlines.  Late submissions will automatically be graded 5 points less. No assignment will be accepted 1 week past the due date.

Classroom Rules of Conduct:

I. Cell Phones:  As a courtesy to your fellow students and instructor, please turn off all cell phones and pagers during the instructional period. II. Tardiness and unexcused absences:  Two unexcused absences will result in an Involuntary Withdrawal and a grade of “F” for the course.  Excessive tardiness will have a negative impact on the final grade.

II. Participation Points: Your attendance is required to improve the learning experiences for all learners. Consequently, each week you will be participating in interactive activities among team members. Therefore, points will be deducted from final grade for non-attendance, as well as excessive tardiness not previously cleared with instructor.

III.As adult learners, each of you is here for a particular purpose. For whatever the purpose, we will treat each other with respect.

Excused absence

3 points per class

Unexcused absence

6 points per class

Excessive tardiness

3 points per class

 

Course Topic/Dates/Assignments:

****Plagiarism assignment: Due by Week 2 of this class, you are required to read a Powerpoint presentation about plagiarism and submit an acknowledgment statement that you have read it. Go to the doc sharing folder in the parkonline class site to download blank acknowledgment statement; “sign” and submit to dropbox.
 
 

Class Activities

Chapters

Week 1

Introduction: Advertisement Over the Years
Marketing's Role in the Global Economy
Chapter 1:  Marketing's Value to the Consumer, Firms, and Society
Chapter 2:  Marketing Strategy Planning
Chapter 19:  Implementing and Controlling Marketing Plans:  Evolution and Revolution
Marketing Plans

1 – 2, 19

Week 2

Chapter 3:  Focusing Marketing Strategy with Segmentation and Positioning
Chapter 4: Evaluating Opportunities in the Changing Marketing Environment
Chapter 5:  Demographic Dimensions of Global Consumer Market

3-5

Week 3

Exam #1
Product Demonstration Activity
Chapter 6:  Behavioral Dimensions of the Consumer Market
Chapter 7:  Business and Organizational Customers and Their Buying Behavior

6-7,

Week 4

Chapter 8:  Improving Decisions with Market Information
Chapter 9:  Elements of Product Planning for Goods and Services
Chapter 10:  Product Management and New-Product Development

8-10; Exam 1

Week 5

Exam #2
Chapter 11:  Place and Development of Channel Systems
Chapter 12:  Distribution, Customer Service, and Logistics
Chapter 13:  Retailers, Wholesalers, and Their Strategy Planning

11-13;

Week 6

Chapter 14:   Promotion and Introduction to Integrated Marketing Communications
Chapter 15:  Personal Selling
Chapter 16:  Advertising and Sales Promotion

14-16; Case Study Analysis Due

Week 7

Case analysis due
Chapter 17:  Pricing Objectives and Policies
Chapter 18:  Price Setting in the Business World
Team Presentations,

17-18; Team presentations

Week 8

Team presentations  and Final exam

Final Exam
presentations

Week 9

Grades posted to OPEN

 

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2008-2009 Undergraduate Catalog Page 87

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2008-2009 Undergraduate Catalog Page 87

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2008-2009 Undergraduate Catalog Page 89-90

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .



Rubric

CompetencyExceeds Expectation (3)Meets Expectation (2)Does Not Meet Expectation (1)No Evidence (0)
Evaluation                                                                                                                                                                                                                                                 
Outcomes
2,5, 6                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
The student's case analysis demonstrates the student's ability to analyze six or more alternative solutions.  The student will choose what they consider best alternative for solving the case and show how to implement their one best alternative. The student's case analysis demonstrates the student's ability to analyze four or five alternative solutions that will solve the case.  The student will pick their best alternative for solving the case. The case analysis demonstrates the student's ability to analyze two or three alternative solutions.  The student will pick an alternative for solving the case. The case analysis does not show the student's ability to analyze alternative solutions. 
Synthesis                                                                                                                                                                                                                                                  
Outcomes
1,2,3                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
The student's case analysis demonstrates the student's ability to synthesize information from the case and from at least six other professional sources. The student's case analysis demonstrates his/her ability to synthesize information from the case and from four or five professional sources. The case analysis demonstrates the student's ability to synthesize information from the case and from three professional sources. The case analysis fails to demonstrate the student's ability to synthesize information from the case. 
Analysis                                                                                                                                                                                                                                                   
Outcomes
1,2,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
The student's case analysis demonstrates the student's ability to identify and analyze six or more alternative solutions that could potentially solve the case. The case analysis demonstrates the student's ability to identify and analyze four or five alternative solutions that could solve the case. The case analysis demonstrates the student's ability to identify and analyze two or three alternative solutions.  The student will pick an alternative for solving the case. The student's case analysis does not analyze alternative solutions and just retells the details of the case. 
Application                                                                                                                                                                                                                                                
Outcomes
1,2,3,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
The case analysis demonstrates the student's ability to apply marketing principles. The case analysis demonstrates the student's ability to apply marketing principles in a basic way. The case analysis shows the student's ability to apply a few marketing principles. The case analysis not show the student's ability to apply the marketing terms. 
Content of Communication                                                                                                                                                                                                                                   
Outcomes
1,2,3,4                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
Correctly demonstrates a comprehensive understanding of marketing terminology. The student demonstrates a basic understanding of marketing terminology.  One or two errors in terminology are acceptable. The student often demonstrates a basic understanding of marketing terminology.  Three or four errors are noted. The student does not show a basic understanding of the terminology of marketing.  Five or more errors are noted. 
Disciplinary Competency                                                                                                                                                                                                                                    
Outcomes
3,4,5,6                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
The case analysis shows excellent knowledge of marketing and includes four or more examples of correct marketing terminology. The case analysis shows good knowledge of marketing and includes three examples of correct marketing terminology. The case analysis shows basic knowledge of marketing and includes two examples of correct marketing terminology. The case analysis does not show basic knowledge of marketing and includes one or fewer examples of correct marketing terminology. 
Disciplinary Competency                                                                                                                                                                                                                                    
Outcomes
1,2                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
The case analysis shows excellent knowledge of the marketing management functions and the marketing mix. The case analysis shows good knowledge of the marketing functions and the marketing mix. The case analysis shows basic knowledge of the marketing functions and the marketing mix. The case analysis does not show basic knowledge of the marketing functions and the marketing mix. 

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Last Updated:7/1/2008 6:24:52 PM