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MK 395 International Marketing
Furnish, Cynthia C.


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

MK 395 International Marketing

Semester

F2T 2008 DLA

Faculty

Furnish, Cynthia C.

Title

Assist. Professor of International Business and Marketing/Fulltime Faculty/CDL

Degrees/Certificates

PhD Candidate (Business Admin. Emphasis: International Business)
MBA
BPA

Daytime Phone

210-657-6788

E-Mail

cindy.furnish@park.edu

cfurnish@satx.rr.com

cindy_furnish@park.edu

Class Days

TBA

Class Time

TBA

Prerequisites

MK 351- Principles of Marketing

Credit Hours

3 SH


Textbook:

International Marketing 13ed, 2007
Cateora, Phillip and Graham, John.
McGraw Hill, ISBN 978-0-07-308006-2

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:
 

http://www.state.gov/ (travel and business)

http://www.export.gov

Business Asia

 Business Mexico

 China Business Review

 Export today

 Global Trade & Transportation

 Harvard International Review

International Journal of Commerce and Management

International Trade Forum

International Trade Journal

Journal of International Marketing,

Journal of World Trade

Latin Trade

Market Africa/Mid-East

World Trade Review

International Marketing Review

Journal of Global Marketing

Journal of International Entrepreneurship

Thunderbird International Business Review

World Competition

Global Trade and Customs Journal

Marketing News

European Journal of Marketing

Journal of the Academy of Marketing Science

Adageglobal

Advertising Age International

Academy of Marketing Science Review

International Journal of Nonprofit and Voluntary Sector Marketing

Multichannel Merchant

Big Emerging Markets (US Dept of Commerce)

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Course Description:
MK395 International Marketing: An in-depth study of the methods of establishing and servicing foreign markets with emphasis on pricing, promotion, and distribution channels given the complex effects of international, cultural, legal and business practice environments. Exporting, importing and tariff barriers are also covered. 3:0:3 Prerequisite: MK 351.

Educational Philosophy:

 

Educational Philosophy:
.This class will be geared to create a positive environment conducive to learning in Park University's Onliine format.  Professor's educational philosophy is based on the following attributes :

Excellence:  A strong belief that all students have a right to expect excellence in academic instruction.    By providing instruction using the latest, most up-to-date information, software and educational technologies, students must be prepared for today's field of International Marketing. .

Accessibility:  All serious students have a right to receive an opportunity for higher education, which promotes individual growth, professional development, and academic achievement.  All serious students should be provided an equal opportunities to receive links to resources that will motivate and assist them in defining and achieving their educational goals.
The student will have the right to approach the professor with any and all questions, problems, and concerns regarding the materials in this course.
 Responsibility:  Each instructor is accountable to his/her students, the community, and to society for accomplishing its goals within the constraints of the University mission and mindful of its resources.

Learning Outcomes:
  Core Learning Outcomes

  1. Explain the importance of emerging markets in international marketing.
  2. Describe and analyze the levels of regional economic and political integration. (NAFTA, the EU, etc.)
  3. Explain the importance of culture in international marketing.
  4. Describe and analyze the different methods of international marketing research.
  5. Explain and analyze the advantages and disadvantages of each mode for entering international markets. (Licensing, exporting, franchising, joint ventures, branch offices and wholly owned subsidiaries.)
  6. Analyze the importance of international logistics and distribution.


Core Assessment:
A comprehensive marketing case analysis is the chosen assessment device for the International Marketing course. The case is to be assigned during week 13 or 14 of a sixteen week course and during week seven during an eight week course. In addition to the comprehensive case all of the students in the course will take a comprehensive final exam. However, the case is the assessment device for the course.

Link to Class Rubric

Class Assessment:

Students are expected to have all assigned work turned in at the prescribed dates. Students are expected to actively participate in all discussion threads with original answers to work assigned and to respond to other students (points will be lost without at least one response) in the class . These responses are to be substantive (at least 50-100 words). General praise for another student's response is not acceptable. Cases are to be written according to directions supplied by instructor. Students are expected to use several sources (at least 3, one must be your text) for information in discussion, and for completion of assigned projects.  Students are expected to read all materials assigned.  If you have questions about any of these policies, please contact your instructor for clarification.

Grading:

Assignment Points Percentage When Due
Semester Company Project 150 15%  Wk 6+
Discussion Responses and Peer Reviews 
(8 at 16 pts ea)
120       12% Wks 1-8
Homework (7 at 15 pts ea) 105 10.5%  Wks 1-7
Global Marketing Savvy Articles
(7 at 10 pts ea)
70 7%  Wks 1-7
 Written Cases
1st case 60 pts   2nd case (core assessment) 100 pts
190  19%  Wks 2,7
Midterm Exam 95 9.5% Wk 4
Final Examination 300  30%  Wk 8
        Total 1000  100%

Students will be able to track their grades throughout the semester by means of the gradebook

The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.

All final exams in all School of Business and Management courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business and Management.

Late Submission of Course Materials:
 

  Late Policy

Unless granted by the instructor before the fact, there will be no excuses for late work.  Each day an assignment is late, your \
\de will drop 10 points.  The two assigned cases may not be made up. There will be no excuses .   No course project papers will be accepted after the due date unless arrangements are made with instructor.  

Classroom Rules of Conduct:
 

  Rules of online conduct will be observed. Derogatory postings toward other students or the instructor will not be tolerated.  If a problem exists, the instructor should be contacted privately to communicate the situation.

Course Topic/Dates/Assignments:
  Our studies will include:

Week 1- The Global Marketing Environment                                                                                                                                                                                 Week 2- Impact of Human Behavior on International Marketing                                                                                                                                                      Week 3- International Marketing- Political and Legal Risks                                                                                                                                                             Week 4- Emerging Markets and Information Gathering                                                                                                                                                                 Week 5- Innovation and Technology for Strategic Planning in the Global Marketplace                                                                                                                 Week 6- Global Channels of Distribution-The Movement of Products in a Global Market                                                                                                                Week 7- Global Advertising and Promotional Strategy                                                                                                                                                                 Week 8- Pricing, Trade and the Global Market

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2008-2009 Undergraduate Catalog Page 87

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2008-2009 Undergraduate Catalog Page 87

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.
ONLINE NOTE: An attendance report of "P" (present) will be recorded for students who have logged in to the Online classroom at least once during each week of the term. Recording of attendance is not equivalent to participation. Participation grades will be assigned by each instructor according to the criteria in the Grading Policy section of the syllabus.

Park University 2008-2009 Undergraduate Catalog Page 89-90

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .



Rubric

CompetencyExceeds Expectation (3)Meets Expectation (2)Does Not Meet Expectation (1)No Evidence (0)
Evaluation                                                                                                                                                                                                                                                 
Outcomes
1,4,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
The student's case analysis demonstrates the student's ability to analyze four or more alternative solutions.  The student will choose what they consider best alternative for solving the case and show how to implement their one best alternative. The student's case analysis demonstrates the student's ability to analyze three alternative solutions that will solve the case.  The student will pick their best alternative for solving the case. The case analysis demonstrates the student's ability to analyze two alternative solutions.  The student will pick an alternative for solving the case. The case analysis does not show the student's ability to analyze alternative solutions. 
Synthesis                                                                                                                                                                                                                                                  
Outcomes
1,2,3,4,5,6                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
The student's case analysis demonstrates the student's ability to synthesize information from the case and from at least five other professional sources. The student's case analysis demonstrates his/her ability to synthesize information from the case and from four professional sources. The case analysis demonstrates the student's ability to synthesize information from the case and from three professional sources. The case analysis fails to demonstrate the student's ability to synthesize information from the case. 
Analysis                                                                                                                                                                                                                                                   
Outcomes
2,3,4,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
The student's case analysis demonstrates the student's ability to identify and analyze four or more alternative solutions that could potentially solve the case. The case analysis demonstrates the student's ability to identify and analyze three alternative solutions that could solve the case. The case analysis demonstrates the student's ability to identify and analyze two alternative solutions.  The student will pick an alternative for solving the case. The student's case analysis does not analyze alternative solutions and just retells the details of the case. 
Application                                                                                                                                                                                                                                                
Outcomes
3,4,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
The case analysis demonstrates the student's ability to apply marketing and international business principles. The case analysis demonstrates the student's ability to apply marketing and international business principles in a basic way. The case analysis shows the student's ability to apply a few marketing and international business principles. The case analysis not show the student's ability to apply the marketing terms. 
Content of Communication                                                                                                                                                                                                                                   
Outcomes
1,2,3,4,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
Correctly demonstrates a comprehensive understanding of marketing and international business terminology. The student demonstrates a basic understanding of marketing and international business terminology.  One or two errors in terminology are acceptable. The student often demonstrates a basic understanding of marketing and international business terminology.  Three or four errors are noted. The student does not show a basic understanding of the terminology of marketing and international business.  Five or more errors are noted. 
Disciplinary Competency                                                                                                                                                                                                                                    
Outcomes
2,4,5,6                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
The case analysis shows excellent knowledge of international marketing and includes four or more examples of correct marketing terminology. The case analysis shows good knowledge of international marketing and includes three examples of correct marketing terminology. The case analysis shows basic knowledge of international marketing and includes two examples of correct marketing terminology. The case analysis does not show basic knowledge of international marketing and includes one or fewer examples of correct marketing terminology. 
Disciplinary Competency                                                                                                                                                                                                                                    
Outcomes
3                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
The case analysis shows excellent knowledge of the importance of culture in international marketing. The case analysis shows good knowledge of the importance of culture in international marketing. The case analysis shows basic knowledge of the importance of culture in international marketing. The case analysis does not show basic knowledge of the importance of culture in international marketing. 

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Last Updated:10/26/2008 9:57:04 PM