MK 351 Principles of Marketing
S1T 2009 DLI
JD-Concord School of LawMBA-University of PhoenixBA-Montclair State University
Las Vegas, NV
Basic Marketing: A Marketing Strategy Planning Approach, 16th
Authors: Perreault,Jr., William, Joseph Cannon, and
Textbooks can be purchased through the MBS bookstore
Textbooks can be purchased through the Parkville Bookstore
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This is an upper-division university level course that
expects and requires individual, self-motivated, critical thinking from adult
students. Your professor believes in giving detail attention to each student
and regular feedback so that the student clearly understands to online process.
The process mandates individual initiative and application to the study of the
subject materials and the learning from mistakes made during the process.
assist with progress, the professor believes in being closely attuned to each
student's activities daily and is readily available via course postings or email.
However, success demands
an intellectual effort of initiative and self-discipline in studying the text,
lectures, and power points, learning how to analyze business cases, taking two
examinations, performing all assignments, and participating in discussions.
Students MUST exercise self-discipline and must have all work turned in on time
just as they would be required to do if their where the marketing manager.
The four basic goals of this course are to provide you
> A overall introduction to marketing concepts,
understanding of the role of marketing in society and in business,
understanding of the factors that influence marketing decisions, and
development of an insight regarding product, price, promotion, and location that
support a target market.
Learning Outcomes: Core Learning Outcomes
A comprehensive marketing case analysis is the chosen assessment device for the Principles of Marketing course. This case will be the final exam and is designed to gauge your knowledge of the core outcomes of the class. This will be a closed book, closed note examination held during the designated final exam slot for this section in a proctored environment. Students are expected to spend approximately 45 minutes reading the case and 1 hour and 15 minutes developing an essay that addresses the core outcomes relative to the firm information presented in the case. This test will count for at least 20% of your grade. This course is part of the University-wide assessment evaluation, and all sections will receive the same case for analysis.
Link to Class RubricClass Assessment: A midterm and a final examination
are required and will be based on materials covered in the readings. Specific
instructions regarding exams will be posted later in the term. The final
examination will be taken in person during the 8th week of instruction at one of
the Park University sites around the country or at an alternative location
approved by your Instructor where Park University sites are not available. It
will be the responsibility of the student to arrange for a proctor, by the 6th
week of the term. The proctor will be accepted and approved by the instructor.
Park University site administrators or adjunct faculty are preferred proctors,
but K-12 school teachers, counselors or administrators, certified librarians,
testing centers at accredited colleges or universities are acceptable. Approved
proctors may also include U.S. Embassy officials, military education officers,
or testing control officers at U.S. military bases. Excluded from approval as
proctors are family members, relatives, neighbors, friends, clergy, and
employers, supervisors and co-workers. For proctored examinations, photo
identification is required at the time of the test. A proctor request form will
be made available to you during the first week of class so that you can send
your requested proctor to me for approval. Failure to take a final proctored
exam will result in an automatic loss of points assigned to the final
examination. Guidelines for selecting an acceptable proctor can be found on the
Park University Website.
The grading system
is based on percentage of total points available as listed in the Class
Assessment section of the syllabus.
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business and Management courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business and Management.
Classroom Rules of Conduct:
Policy #1: Submission of
A class week is defined as the
period of time between Monday 12:01 am MST and Sunday at 11:59 PM MST. The first
week begins the first day of the term/semester. Assignments scheduled for
completion during a class week should be completed and successfully submitted by
the posted due date.
Create a back up file of every
piece of work you submit for grading. This will ensure that a computer glitch or
a glitch in cyberspace won't erase your efforts.
When files are sent attached to an
email, the files should be in Microsoft Word, r PDF file formats.
#2: Ground Rules for Online
Communication & Participation
Students should use email for
private messages to the instructor and other students. When sending email other
than assignments, you must identify yourself fully by name and class in all
email sent to your instructor and/or other members of our class. E-mail should
be checked often.
discussions: are public messages and all
writings in this area will be viewable by the entire class or assigned group
Response Policy: Online Instructors will check
email frequently and will respond to course-related questions within 24-48
"Netiquette": All your Online communications
need to be composed with fairness, honesty and tact. Spelling and grammar are
very important in an Online course. What you put into an Online course reflects
on your level of professionalism. Here are a couple of Online references that
discuss writing Online http://goto.intwg.com/ and netiquette http://www.albion.com/netiquette/corerules.html.
Please check the Announcements
area and this syllabus before you ask general course "housekeeping" questions.
If you don't see your question there, then please contact your instructor.
#3: What to do if you experience
technical problems or have questions about the Online classroom.
If you experience computer
difficulties (need help downloading a browser or plug-in, you need help logging
into the course, or if you experience any errors or problems while in your
Online course, click on the button in your Online Classroom, then click on the
helpdesk menu item, and then fill out the form or call the helpdesk for
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2008-2009 Undergraduate Catalog Page 87
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2008-2009 Undergraduate Catalog Page 87
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2008-2009 Undergraduate Catalog Page 89-90
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:12/23/2008 5:33:59 PM