MK 491 Seminar in Marketing
S2J 2010 DN
Lane, Frank E.
MA Management & Supervision, Central Michigan UniversityBS Marketing, Southwest Missouri State
Not located on campus
6PM - 9PM M-F 1PM – 8PM S-S
firstname.lastname@example.org Email thru E college site.
Email thru E college site.
March 14, 2010 to May 9, 2010
5:30 - 9:50 PM
12 hours of marketing or instructor approval
Textbooks can be purchased through the MBS bookstore
Textbooks can be purchased through the Parkville Bookstore
McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.Career Counseling - The Career Development Center (CDC) provides services for all stages of career development. The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email email@example.com or call 800-927-3024Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
Educational Philosophy: This course is a senior level course in marketing. The course assumes you know the concepts of marketing, marketing mix, and the issues involved in setting marketing goals and objectives. Present and apply advanced marketing concepts/tools/strategies.
To simulate the work of a Marketing Coordinator/Account Executive. In addition, the student will complete a group marketing project.
Grading: Attendance, homework assignments & participation weekly = 100 points
Term Marketing Plan Project week 7 & 8 = 300 points
Case Study Assignment week 6 = 100 points
Midterm Examination week 4 = 200 points
Final Examination week 8 = 300 points
Total points = 1,000 points
900 - 1000 = A
800 - 899 = B
700 - 799 = C
600 - 699 = D
< 599 = F
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.
Classroom Rules of Conduct: Use of cell phones in the classroom is prohibited. This is a case discussion class and rules of etiquette will be discussed the first meeting.
Meeting - 1
Study Chapters 1 & 2
Chapter 1 - Imperatives for Market-Driven Strategy
Chapter 2 - Markets and Competitive Space
Team Building Workshop, first work session on Marketing Plan
Meeting - 2
Study Chapter 3 & 4
Determine the membership of your Agency and name for your Marketing Plan
Answer assigned question from page 110 or 127
Chapter 3 - Strategic Marketing Segmentation
Chapter 4 - Strategic customer Relationship Management
Meeting - 3
Study Chapter 5 & 6
Begin work on Work on Marketing Plan
Answer assigned question from page 152, 203, or 177
Chapter 5 - Capabilities for Learning About Customers and Markets
Chapter 6 - Market Targeting and Strategic Positioning
Meeting - 4
Study Chapter 7 & 8
Study for Mid term
Answer assigned on page 232 or 266
Chapter 7 - Strategic Relationships
Chapter 8 - Innovation and New Product Strategy
Meeting - 5
Study Chapter 9 & 10
Work on Marketing Plan
Answer assigned question on page 315 or 343
Chapter 9 - Strategic Brand Management
Chapter 10 - Value Chain Strategy
Work session on Marketing Plan
Meeting - 6
Study Chapter 11 & 12
Complete Case Study Assignment
Work on Marketing Plan
Answer assigned question on page 370 or 394
Chapter 11 - Pricing Strategy
Chapter 12 - Promotion, Advertising, and Sales Promotion Strategies
Turn in assigned Case Study
Meeting - 7
Study Chapter 13 & 14
Complete marketing plan
Answer assigned question on page 416 or 470
Meeting - 8
Marketing Plan Presentations
Attendance mandatory for class meeting #8
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2009-2010 Undergraduate Catalog Page 92
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2009-2010 Undergraduate Catalog Page 92
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2009-2010 Undergraduate Catalog Page 95
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:2/16/2010 10:11:29 PM