MG354 Small Business Management

for U1J 2010

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Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.


MG354 Small Business Management


U1J 2010 IN


Elgin, Robert W.


Senior Instructor


BS- Management - William Jewell College
MBA - University of Central Missouri

Office Location

Home - Independence, MO

Office Hours


Daytime Phone


Other Phone

Phone/FAX 816-795-0251


Semester Dates

06/07/2010 to 08/01/2010

Class Days


Class Time

5:30 - 9:50 PM



Credit Hours


"Small Business Management", Longenecker/Petty/Palich/Moore 15th edition, Thomson South-

Western , 2010
ISBN-10: 0-324-82783-0

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information

Course Description:
A detailed study of the relationship and functions of accounting, management, financial management, and marketing in the sucessful initiation and operation of a small business.

Educational Philosophy:
The facilitator's philosophy is one of interactiveness based on lectures, readings, quizzes, dialogues, examinations, videos and term projects.  The facilitator will engage each learner in what is referred to as disputatious learning to encourage the lively exploration of ideas, issues and contradictions.  Hopefully the student will find an immediate application of the principles learned in the course.

Learning Outcomes:
  Core Learning Outcomes

  1. Define the term “small business”.
  2. Explain how owning and operating a small business is different from operating other types of businesses.
  3. Identify the factors that make a family business unique.
  4. Identify the major advantages and limitations of franchising.
  5. List some reasons for buying an existing business.
  6. Describe the characteristics of highly successful startups.
  7. Describe the purpose and contents of financial statements.
  8. Explain how risk management can be used in coping with business risk
  9. Explain the importance of having an exit strategy.

Core Assessment:
All Park University courses must include a core assessment that measures the course's Core Learning Outcomes. The purpose of this assessment is to determine if expectations have been met concerning mastery of learning outcomes across all instructional modalities. 

 For this course, the core assessment is a Comprehensive Final Examination to be administered in all sections of MG 354. This exam is worth at least 30 percent of the student's final grade and will test students' mastery of the Core Learning Outcomes (as listed on this syllabus) through definitions, essay, and/or multiple choice questions. 

 This core assessment is a CLOSED BOOK, CLOSED NOTES comprehensive examination that must be administered and proctored in the classroom and may not be given as a take-home examination. Students should not have access to the exam or its questions before it is administered. The duration of the exam can be no longer than two hours. 

 No computers, or materials other than a writing instrument and a calculator without text functions and communication may be used for the exam; this applies to all students, regardless of whether the exam is for on-line or face-to-face students. Completion of the exam is strictly individual; students may not work in groups to complete the exam.

Class Assessment:
The primary method of instruction will be lecture, case study and classroom discussion.  To sucessfully complete this course, it is recommended that you attend all classes, take all quizes and examinations on time, keep up with the reading assignments, homework assignments and be prepared to participate in class discussion.


3 Quizzes

450 points(150 Points Each)

45% of the total course points

Term Project

250 points

25% of the total course points

Final Examination

300 points

30% of the total course points


1000 points


The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.

All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.

Late Submission of Course Materials:
Make-up quizzes will not be permitted.  Make-up examinations are discouraged and will not be permitted unless there are unusual circumstances and arrangements were made prior to the examination date.  Make-up examinations are generally more difficult and may be in a different format than the original examination.  If the examination is identical to the original examination, the grade that you receive will be reduced by 20%  The total grade for the term will be awarded based on the following scale where the percentage represents the amount earned of the total possible points.           

 90% to 100%


80% to 89%


70% to 79%


60% to 69%


Below 60%


Classroom Rules of Conduct:
We expect students to act like adults, respect the rights of others and generally act like they would in an office  work environment.

Course Topic/Dates/Assignments:




Introduction and Chapters 1 & 2



Chapters 3, 4 & 5



Chapters 6, 7, 8, 9 and Quiz #1


PART 3 (cont.)

Chapters  10, 11, 12 & 13



Chapters 14, 15, 16, 17 & Quiz 2


PART 4 (cont.)
Chapter 18
Chapters 19, 20, 21



Chapters 22, 23, Quiz #3 & Review for Final


Term Project due

Comprehensive Final Examination

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2009-2010 Undergraduate Catalog Page 92
We have a "NO TOLERANCE POLICY" for academic dishonesty.

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2009-2010 Undergraduate Catalog Page 92

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2009-2010 Undergraduate Catalog Page 95
Since this is an eight week course, attendance is critical for sucessful completion of this course.  For each unexcused absence in excess of two your letter grade will be reduced one level.  An excused absence is one that is approved in advance.

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:4/21/2010 9:22:17 PM