Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.CourseMK 380 AdvertisingSemesterFA 2009 HOFacultyVenable, William R., IIITitleAssistant Professor - Marketing and ManagementDegrees/CertificatesBS Kansas - JournalismMBA Rockhurst - MarketingMPA UMKC - Public PolicyOffice LocationLibrary - 416HOffice HoursM and W; 9:00 am - 11:50 am and by appointmentDaytime Phone816-584-6851E-Mailwilliam.firstname.lastname@example.orgWeb Pagehttp://captain.park.edu/wrv3/index.htmSemester Dates08/17/2009 - 12/11/2009Class Days-M-W---Class Time12:00 - 1:15 PM Room MA 222Credit Hours3Textbook: Advertising, 8/E; Sandra Moriarty, Nancy Mitchell, William D. Wells
MK 380 Advertising
FA 2009 HO
Venable, William R., III
Assistant Professor - Marketing and Management
BS Kansas - JournalismMBA Rockhurst - MarketingMPA UMKC - Public Policy
Library - 416H
M and W; 9:00 am - 11:50 am and by appointment
08/17/2009 - 12/11/2009
12:00 - 1:15 PM Room MA 222
Textbook: Advertising, 8/E; Sandra Moriarty,
Publisher: Prentice Hall
Format: Cloth; 688 pp
McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.Career Counseling - The Career Development Center (CDC) provides services for all stages of career development. The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email email@example.com or call 800-927-3024Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
Learning Outcomes: Core Learning Outcomes
Link to Class RubricClass Assessment:
Percent of Grade
The grading system is based on percentage of total points available as listed in the Class Assessment section of the syllabus.
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.
Classroom Rules of Conduct: NO CELL PHONES, TEXTING, OR PAGERS WILL BE ALLOWED IN CLASS!
Part One: Foundations
Chapter One: Introduction to Advertising
Chapter Two: Advertising’s Role in Marketing
Chapter Three: Advertising and Society
Part Two: Planning and Strategy
Chapter Four: How Advertising Works
Chapter Five: The Consumer Audience
Chapter Six: Strategic Research
Chapter Seven: Strategic Planning
Part Three: Effective Advertising Media
Chapter Eight: Print and Out-of-Home Media
Chapter Nine: Broadcast Media
Chapter Ten: Interactive and Alternative Media
Chapter Eleven: Media Planning and Buying
Part Four: Effective Advertising Messages
Chapter Twelve: The Creative Side and Message Strategy
Chapter Thirteen: Copywriting
Chapter Fourteen: Design and Production
Part Five: Integration and Evaluation
Chapter Fifteen: Direct Response
Chapter Sixteen: Sales Promotion, Events, and Sponsorships
Chapter Seventeen: Public Relations
Chapter Eighteen: Special Advertising Situations
Chapter Nineteen: Evaluation of Effectiveness
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2008-2009 Undergraduate Catalog Page 87
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2009-2010 Undergraduate Catalog Page 92
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2009-2010 Undergraduate Catalog Page 95
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:7/28/2009 10:50:08 AM