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AR 318 Introduction to Graphic Design
Khawaja, Masoom


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

AR 318 Introduction to Graphic Design

Semester

FA 2009 HO

Faculty

Khawaja, Masoom

Title

Assistant Professor

Degrees/Certificates

M.F.A Master in Fine Arts (Savannah College of Art and Design)
M.F.A Master in Fine Arts (Punjab University)
B.F.A Master in Fine Arts (Punjab University)

Office Location

Underground room 227

Office Hours

Mondays/Thursday 1:00pm - 2:30pm and WEdnesdays 11:00 - 1:00pm

Daytime Phone

816-584-6507

Other Phone

816-741-5716

E-Mail

masoom.khawaja@park.edu

masoom@mzehra.com

Web Page

http://www.mzehra.com

Semester Dates

August 17- December 11, 2009

Class Days

--T-R--

Class Time

10:10 - 12:50 PM

Prerequisites

AR204, AR208. AR218

Credit Hours

3


Textbook:
Notes on Graphic Design and Visual Communication by Gregg Berrymann, Crisp Publication, Inc. ISBN: 1-56052-044-2

Additional Resources:
 Graphic Magazine like Print, Communication Arts, How, Step to Step.

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.


Course Description:
AR 318 Introduction to Graphic Design: An introductory class that prepares students with basic hand skills through drawing and presentations, introduces typography, layout, vocabulary, technique, and the process of critique to produce professional graphic design projects. Abstraction, imagery, layout, and sequencing are studied through assignments and critiques. Prerequisite/Co-requisites: AR 204, AR 208 and AR 218 1:5:3

Educational Philosophy:

As a Graphic Design teacher, my principal objective is to expand student's design competency.

 

In accomplishing this goal, I rely on a variety of skills including:

• Building relationships of trust with students;

• Possessing a high degree of competency and knowledge in course material;

• Understanding the course material knowledge level of my students

• I believe that a teacher must encourage and allow students to take responsibility for their own learning accomplishments.


 

 

           


Learning Outcomes:
  Core Learning Outcomes

  1. Apply hand skills to graphic design projects.
  2. Demonstrate different methods of design research to resolve problems and develop solutions for graphic design projects.
  3. Develop the vocabulary and work habits of professional designers .
  4. Express creativity within the constraints of real-life problems.
  5. Use the language and process of graphic design in a variety of design formats.
  6. Practice effective design communication that to an external client .
  7. Develop effective work habits including a “Process Book” that includes hand-outs, notes and research on each project.
  8. Work within required time frames and job limitations
  9. Use of Thumbnails, Roughs and Comps.


Core Assessment:

Student assessment is rooted in the quality of work produced and student learning in this course will be assessed by means of:


 


·        Participation.


·        Assignments, projects


·        Written tests


·        Individual and group critiques

·     Formal mid-term and finals critiques (one-on-one

Link to Class Rubric

Class Assessment:
Class participation, projects and quizzes will be used as evaluation methods in the percentages listed. No make-up quizzes will be given. No late projects will be accepted. The first day of class and the last day of class will be used for the pre-test and post-test. The professor reserves the right to add other quizzes and exam to the course.

 

Grading:
A            Indicates superior performance on all levels of evaluation, participation in class

critiques, punctual attendance and meeting project deadlines.
B            Indicates above average craftsmanship and problem solving abilities.
C            Indicates average performance, with problems in some areas.
D            Indicates failure to meet minimum standards. Problems exist in multiple areas.
F            Indicates problems in performance, attendance and attitude.

                                                 

Grading Standards 


 A+=97-100                                              A=94-96                        A-=90-93

 B+=87-89                                                B=84-86                         B-=80-8                

 C+=77-79                                               C=74-76                        C-=70-73

 D+=67-69                                                D=64-66                        D-=60-63

  F=0-59           

 

 

Grading Scales (Assignments/Projects)

There will be assignments, projects and written tests. Each student will be evaluated in the following manner:

           

Lab Projects and Assignment                        

Fulfills the Assignment 20%

Design     20%

Creativity 20%

Growth and Development 20%

Class Participation 20%

(Discussion, attendance, work habit, etc)

Late Submission of Course Materials:

There are no excused absences. The accumulation of more than four absences will result in the student’s failure for the class. Class critiques are part of the completion of each assigned project. Students who fail to submit project on the due date will lose one letter grade on the project. With a Doctor’s note you may submit your project, make up your inclass assignment or take the written test. But you will receive one grade lower as a final grade for submitting it late as per the class policy.

Classroom Rules of Conduct:

Computers make writing and revising much easier and more productive.  Learners must recognize though that technology may also cause problems.  Printers run out of ink and hard drive crash.  Learners must be responsible for planning ahead and meeting deadlines in spite of technology. Be sure to save copies of your work to zip disk, hard drive, and print out paper copies for backup purposes.

Course Topic/Dates/Assignments:

Week Date Topics/Assignments

Week 1

20 AUG – 24 AUG

Introduction, Orientation and explanation of class procedures. Introduction to Project #1. WORD AS AN IMAGE

Week 2

27 AUG – 31 AUG

Work session on project #1. Project # 1 due. Critique.

Introduction to Project #2. LOGO DESIGN

 

Week 3

03 SEP – SEP 7

Project #2 due. Critique.

  Introduction to Project #3. IDENTITY SYSTEM

           

Week 4

10 SEP – SEP 14

Work session on project #3.

 

Week 5

17 SEP – SEP 21

Project #3 due. Class discussion. Introduction to Project #4.

GREY MARKER RENDERING

 

Week 6

24 SEP – SEPT 28

Work session on project #4. Project #4 due.

Introduction to Project #5. PAGE OR EDITORIAL LAYOUT.

 

Week 7

01 OCT – OCT 05

Work session on project #5.

 

Week 8

8 OCT – OCT 12

Project #5 due. Introduction to Project # 6. TYPOGRAPHIC DESIGN CUBE. Work session on Project #6.

        

Week 9

15 OCT – OCT 19

BREAK. Study for a written test 1.

Week 10

22 OCT – OCT 26

Written test 1. Work session on project #6.

 

Week 11

29 OCT – NOV 02

Project #6 due. Introduction to Project #7. Learning through INDESIGN CS2 Classroom in a book.  DESIGNING A BOOKLET.

 

Week 12

05 NOV – NOV 09

Work session on Project #7.

 

Week 13

12 NOV – NOV 16

Project #7 due. Class discussion. Introduction to Project #8. Learning through Illustrator CS2. TRACING AN IMAGE 

 

Week 14

19 NOV – NOV 23

Work session on project #8.

 

Week 15

26 NOV – NOV 30

Project #8 due. Class discussion. Introduction to Project #9. Learning through Photoshop CS2. DESIGNING A POSTER.

 

Week 16

03 DEC – DEC 07

Working on project #9. Written test 2. Project #9 due. Critique and class discussion.

 

Week17

10 DEC – DEC 14

   FINAL WEEK. Project # 9 due, presentation of finished work.

Critique, course conclusion.

 

 

 

Projects can be changed or revised on professor’s discretion

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2008-2009 Undergraduate Catalog Page 87

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2009-2010 Undergraduate Catalog Page 92

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2009-2010 Undergraduate Catalog Page 95

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .



Rubric

CompetencyExceeds Expectation (3)Meets Expectation (2)Does Not Meet Expectation (1)No Evidence (0)
Evaluation: Critique                                                                                                                                                                                                                                       
Outcomes
6                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
A well-developed verbal design vocabulary is used regularly to contribute to class critiques, and always observe punctuality.

 
A growing verbal design vocabulary is evident in occasional contributions to class critiques.

 
Little evidence of verbal design vocabulary.  Rarely contributes to class critiques.

 
No evidence of verbal design vocabulary.  Does not contribute to class critiques.

 
Synthesis: Page layout process                                                                                                                                                                                                                             
Outcomes
3                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Demonstrates well thought through process of exploration and visualization of solutions.
 
Demonstrate critical thinking through collective data of design information
 
Shows very little material, which could be a source for critical thinking.
 
Fails to show any material, which could be a source for critical thinking.
 
Analysis: Designing a book 5.5                                                                                                                                                                                                                             
Outcomes
8                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Demonstrates experimental book binding skills free from glue marks and to be of right size.


 
Demonstrates good book binding skills.

 
Shows very little book binding skills.

 
Fails to demonstrate any sort of Book Binding skills.

 
Application                                                                                                                                                                                                                                                
Outcomes
4                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Demonstrates design skills for page layout.
1- Balance
2- Typography
3- Color Scheme
4- Layout Terminology

 
Demonstrates basic understanding of
page layout
1- Balance
2- Typography
3- Color Scheme

 
Shows very little demonstration of basic understanding of page layout.
 
Fails to demonstrate basic understanding of page layout.
 
Content of Communication                                                                                                                                                                                                                                   
Outcomes
1, 4                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
Demonstrates the language and process of graphic design:
how to research, study and analyze
communications issues, such as concept, design and layout. And
effectively communicate that information to an
external client.

 
Demonstrates the language and process of graphic design:
how to research, study and analyze
Communications issues.
 
Shows inadequate level of skill in demonstrating the language and process of graphic design:
how to research, study and analyze
Communications issues.
 
Fails to demonstrates the language and process of graphic design:
how to research, study and analyze
communications issues.
 
Technical Skill in Communication                                                                                                                                                                                                                           
Outcomes
2                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Demonstrates understanding of three Graphic Software Programs, which include Photoshop, Illustrator and QuarkXPress.

 
Demonstrates understanding of QuarkXPress, graphic software.


 
Demonstrate very little understanding of QuarkXPress, a Graphic software.





 
Fails to demonstrate sufficient or basic understanding of computer software.





Fails to demonstrate sufficient or basic understanding of computer software.

 
Discipline Competency: Use of hand rendered techniques                                                                                                                                                                                                     
Outcomes
1                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Express graphic design through applying hand skills to design concepts, drawing and presentation.
 
Express graphic design adequately through applying hand skills to design concepts.
 
Inadequate in expressing graphic design through applying hand skills to design concepts.
 
No understanding in expressing graphic design through applying hand skills to design concepts.
 
Quality of work: engagement in the labor-intensive computer and design processes                                                                                                                                                                           
Outcomes
5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
The course consists of more than 9 projects of adequate quality.  
 
The course consists of the minimum of 7 projects of adequate quality.
 
The course consists of fewer than 7 projects of adequate quality.
 
Projects are of inadequate quality and fewer than 7 projects.
 

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Last Updated:8/17/2009 4:43:51 PM