Syllabus Entrance
Printer Friendly
Email Syllabus

AR 418 Advanced Graphic Design
Khawaja, Masoom


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

AR 418 Advanced Graphic Design

Semester

FA 2009 HO

Faculty

Khawaja, Masoom

Title

Assistant Professor

Degrees/Certificates

M.F.A Master in Fine Arts (Savannah College of Art and Design)
M.F.A Master in Fine Arts (Punjab University)
B.F.A Master in Fine Arts (Punjab University)

Office Location

Underground room 227

Office Hours

Mondays/Thursday 1:00pm - 2:30pm and WEdnesdays 11:00 - 1:00pm

Daytime Phone

816-584-6507

Other Phone

816-741-5716

E-Mail

masoom.khawaja@park.edu

masoom@mzehra.com

Web Page

http://www.mzehra.com

Semester Dates

August 17-December 11th

Class Days

--T-R--

Class Time

2:25 - 5:05 PM

Prerequisites

AR 328, AR339

Credit Hours

3


Textbook:
Graphic Design School by David Dabner, third edition, published by John Wiley & Sons inc., Hoboken, New Jersey. ISBN: 0-471-68683-2.

Additional Resources:

Recommended: Creative Solutions for Unusual Projects by Scott Boylston, How Design Books, Cincinnati, OH. ISBN: 1-58180-120-3.


McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.


Course Description:
AR 418 Advanced Graphic Design: This course emphasizes teamwork and group effort to create effective advertising campaigns. The student experiences the network of ideas and research necessary to reach a public targeted by the manufacturer or service. It also explores the history and methods of publication design and examines the processes involved in coordinating art and typography with verbal and visual content. Prerequisite: AR 328 and AR 339 1:5:3

Educational Philosophy:

As a Graphic Design teacher, my principal objective is to expand student's design competency.

 

In accomplishing this goal, I rely on a variety of skills including:

• Building relationships of trust with students;

• Possessing a high degree of competency and knowledge in course material;

• Understanding the course material knowledge level of my students

• I believe that a teacher must encourage and allow students to take responsibility for their own learning accomplishments.

Learning Outcomes:
  Core Learning Outcomes

  1. Demonstrate understanding of the graphic design processes –- the development of a design idea from concept through production to end-use.
  2. Apply different file formats with their varying uses, including export, convert, format, and transfer of digital files for production.
  3. Demonstrate a working knowledge of typography – including terminology, recognition of basic font families and their application.
  4. Demonstrate a personal design style in type, layout, color, imagery and be able to articulate those preferences in professional design vocabulary.
  5. Use the internet for the design research.
  6. Demonstrate mastery in Photoshop, Illustrator and Quark together with digital image and production file requirements.


Core Assessment:

Evaluation of student development and assessment in this course will be based on the quality of student work as demonstrated in: 


·        Participation.


·        Discussions.


·        Assigned design projects.


·        Written tests.


·        Research projects using both internet and traditional sources.


·        Series of design projects and their evaluation/critique.

Link to Class Rubric

Class Assessment:

Class participation, projects and quizzes will be used as evaluation methods in the percentages listed. No make-up quizzes will be given. No late projects will be accepted. The first day of class and the last day of class will be used for the pre-test and post-test. The professor reserves the right to add other quizzes and exam to the course. 

Grading:

A Indicates superior performance on all levels of evaluation, participation in class critiques, punctual attendance and meeting project deadlines.

B          Indicates above average craftsmanship and problem solving abilities.

C          Indicates average performance, with problems in some areas.

D          Indicates failure to meet minimum standards. Problems exist in multiple areas.

F          Indicates problems in performance, attendance and attitude.

Grading Standards A+=97-100 A=94-96 A-=90-93

B+=87-89 B=84-86 B-=80-8

C+=77-79 C=74-76 C-=70-73

D+=67-69 D=64-66 D-=60-63

F=0-59

Grading Scales (Assignments/Projects)

There will be assignments, projects and written tests. Each student will be evaluated in the following manner:

Lab Projects and Assignment

Fulfills the Assignment 20%

Design     20%

Creativity 20%

Growth and Development 20%

Class Participation 20%

(Discussion, attendance, work habit, etc)

 

Late Submission of Course Materials:
There are no excused absences. The accumulation of more than four absences will result in the student’s failure for the class. Class critiques are part of the completion of each assigned project. Students who fail to submit the project or assignment on the due date will lose one letter grade on the project. With a Doctor’s note you may submit your project, make up your in class assignment or take the written test. But you will receive one grade lower as a final grade for submitting it late as per the class policy.

Classroom Rules of Conduct:
Computers make writing and revising much easier and more productive. Learners must recognize though that technology may also cause problems.  Printers run out of ink and hard drive crash. Learners must be responsible for planning ahead and meeting deadlines in spite of technology. Be sure to save copies of your work to zip disk, hard drive, and print out paper copies for backup purposes.

Course Topic/Dates/Assignments:

Week Date Topics/Assignments

Week 1

17 AUG – 21 AUG

Introduction, Orientation and explanation of class procedures. Pre test. Introduction to Project # 1. Publication Design

 

Week 2

24 AUG – 28 AUG

Work session on project #1. Taking Pictures. Sketches and rough comps review.

 

Week 3

31 AUG – SEP 4

Design a video box and book on movie. Sketches and rough comps review.

                                                           

Week 4

7 SEP – SEP 11

Project # 1 due. Lecture on InDesign. Introduction to Project #2. SIX PAGE PUBLICATION.

        

Week 5

14 SEP – SEP 18

Work session, rough and final comps review on project # 2.

        

Week 6

21 SEP – SEPT 25

Work session, rough and final comps review on project # 2.

           

Week 7

SEPT 28 – OCT 02

Work session on project #2. Sketches and rough comps review.

 

Week 8

5 OCT – OCT 09

Work session on project #2. Project # 2 due.

        

Week 9

12 OCT – OCT 16

Break Study for the written test.

 

Week 10

19 OCT – OCT 23

Introduction to Project # 3. ADVERTISING CAMPAIGN. To design a Poster, Magazine ad, Brochure and direct mail. Written test.

 

Week 11

26 OCT – OCT 30

Work session, research on project # 3. Class Discussion

 

Week 12

02 NOV – NOV 06

Work session, rough and final comps reviews. Class Discussion

 

Week 13

9 NOV – NOV 13

Work session, rough and final comps reviews. Class Discussion

 

Week 14

16 NOV – NOV 20

Project # 3 due, critique. Introduction to Project # 4. Package Design.

                                               

Week 15

23 NOV – NOV 27

Lecture on Packaging. Work session on Project # 4. Class Discussion.

 

Week 16

NOV 30– DEC 04

Work session, rough and final comps reviews. Class Discussion

 

Week 17

07 DEC – DEC 11

Project # 4 due, presentation of finished work. Critique, course conclusion.

 

 

Projects can be changed or revised on professor’s discretion

 

 

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2008-2009 Undergraduate Catalog Page 87

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2009-2010 Undergraduate Catalog Page 92

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2009-2010 Undergraduate Catalog Page 95

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .



Rubric

CompetencyExceeds Expectation (3)Meets Expectation (2)Does Not Meet Expectation (1)No Evidence (0)
Evaluation:Critique.                                                                                                                                                                                                                                       
Outcomes
4                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
A well-developed verbal design vocabulary is used regularly to contribute to class critiques, and always observe punctuality.

 
A growing verbal design vocabulary is evident in occasional contributions to class critiques.

 
Little evidence of verbal design vocabulary.  Rarely contributes to class critiques.

 
No evidence of verbal design vocabulary.  Does not contribute to class critiques.

 
Synthesis: Understanding of design process                                                                                                                                                                                                                 
Outcomes
1                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Demonstrate the thorough understanding of the graphic design process – the development of a design idea from concept through production to end-use.

 
Demonstrate the basic understanding of the graphic design process – the development of a design idea from concept through production to end-use.

 
Demonstrate inadequate understanding of the graphic design process – the development of a design idea from concept through production to end-use.

 
Fails to show any understanding of the graphic design process – the development of a design idea from concept through production to end-use.

 
Analysis: Designing a video box 7 3/8 high X 4 1/8 Full Color                                                                                                                                                                                              
Outcomes
1,6                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
1- Demonstrate the formation of package to be the right size and built together to form a real video box.
2- Demonstrate the use of internet for the research purposes.

 
Demonstrate the formation of package to be the right size and built together to form a real video box.

 
Demonstrate very little skills in the formation of package to be the right size and built together to form a real video box.

 
Fails to demonstrate any skills in the formation of package to be the right size and built together to form a real video box.

 
Application                                                                                                                                                                                                                                                
Outcomes
3                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Demonstrates working knowledge of typography – that includes terminology, recognition of basic font families and their application.

 
Demonstrates basic knowledge of typography, recognition of basic font families and their application.

 
Demonstrates very little knowledge of typography – that includes terminology, recognition of basic font families and their application.

 
Fails to demonstrate any knowledge of typography – that includes type terminology.
 
Content of Communication:                                                                                                                                                                                                                                  
Outcomes
5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Demonstrates a sense of personal design style in type, layout, color, use of imagery and be able to articulate those preferences in accepted design environment.

 
Demonstrates an adequate level of personal design style in type, layout, color, use of imagery and be able to articulate those preferences in accepted design environment.

 
Demonstrates an inadequate level of personal design style in type, layout, color, and use of imagery.

 
Fails to demonstrate any level of personal design style in type, layout, color, use of imagery. 
Technical Skill in Communication:                                                                                                                                                                                                                          
Outcomes
2                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Demonstrates
understanding of different file formats and their uses, including export, convert, format, and transfer of digital files for production.

 
Demonstrates an adequate level of understanding for different file formats and their uses, including export, convert and format.

 
Demonstrates an inadequate level of understanding for different file formats and their uses, including export, convert and format.





 
Fails to demonstrate basic understanding for different file formats and their uses, including export, convert and format.




 
Discipline Competency:                                                                                                                                                                                                                                     
Outcomes
Development of a concept through production to end-use.                                                                                                                                                                                                                                                                                                                                                                                                                                                              
Demonstrates and emphasizes teamwork and group effort to create effective advertising campaigns.

 
Demonstrates an adequate level of group effort to create effective advertising campaigns.

 
Demonstrates an inadequate level of group effort to create effective advertising campaigns.

 
Fails to demonstrate any level of group effort to create effective advertising campaigns.

 
Discipline Competency:                                                                                                                                                                                                                                     
Outcomes
Quantity of work: engagement in the labor-intensive computer and design processes.                                                                                                                                                                                                                                                                                                                                                                                                                                   
Demonstrates and explores the history and methods of publication design and examines the process involved in coordinating art and typography with verbal and visual content.
 
Demonstrates an adequate level to explores the history and methods of publication design and examines the process involved in coordinating art and typography with verbal and visual content.
 
Demonstrates an inadequate level to explore the history and methods of publication design.
 
Fails to demonstrate an adequate level to explore the history and methods of publication design.
 

Copyright:

This material is protected by copyright
                               and can not be reused without author permission.

Last Updated:8/17/2009 4:10:06 PM