MK 491 Seminar in Marketing
F1T 2009 DL
Broome, William J.
MBA; Regis UniversityBA; Western Illinois University
August 17 - October 11, 2009
Twelve hours of marketing or instructor approval.
Textbooks can be purchased through the MBS bookstore
Textbooks can be purchased through the Parkville Bookstore
McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.Career Counseling - The Career Development Center (CDC) provides services for all stages of career development. The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email email@example.com or call 800-927-3024Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.Advising - Park University would like to assist you in achieving your educational goals. Please contact your Campus Center for advising or enrollment adjustment information.Online Classroom Technical Support - For technical assistance with the Online classroom, email firstname.lastname@example.org or call the helpdesk at 866-301-PARK (7275). To see the technical requirements for Online courses, please visit the http://parkonline.org website, and click on the "Technical Requirements" link, and click on "BROWSER Test" to see if your system is ready.FAQ's for Online Students - You might find the answer to your questions here.
Educational Philosophy: Educational opportunities and the ability to learn new things, surround us daily. These take on many forms such as
online, just-in-time, computer-based-training (CBT) and traditional, face-to-face classrooms. The online formats
with chat, white boards, real-time and 24/7 access help learners anywhere learn and achieve their goals.
We learn from many sources, places, and people every day. As a member of society, I feel it is our duty to learn what we can about the events around us. We must learn to think, analyze, and ask why and how. We must also carry the things we learn through life.
We must be able to express ourselves in the written word and speech. With the global society and workplace that we live in today, jobs or divisions can be anywhere. The work you do tomorrow may find its way to some corner of the Earth to benefit others.
We should be life-long learners; constantly seek knowledge wherever it may be found, and by whomever can teach us. Innovation must also be a part of our learning. Today not all learning is in a classroom; and not all classrooms are in schools.
Instructor Learning Outcomes
Each time you submit work, I will respond (In the comment section) to the work you submit with either a B, D, A, or combination thereof. For example, if you need additional Depth and Application as they relate to your work, I will provide the following comment:
Areas for additional focus: D1/A2. Note: A number (1, 2, or 3) by the letter indicates the degree to which additional focus is needed. For example, D1, indicates a small amount of additional depth is needed, a D2 indicates a moderate amount is needed, while a D3 indicates a substantial amount is needed. In terms of relating the above to point deductions, the following can be used as a guideline (Actual point deductions may vary somewhat)
Homework Point Deductions
Case Point Deductions
You are more than welcome to contact me any time you wish to discuss your grades-to-date. Also, your participation grade will be determined by your positive responses to the case postings of others and your timeliness in terms of submitting your work, etc. Note: Five point penalty for late work
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.
Classroom Rules of Conduct:
Standard rules of online courtesy apply.
Please be sure your response to your fellow students is well thought out, applicable to the topic, and positive.
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2008-2009 Undergraduate Catalog Page 87
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2009-2010 Undergraduate Catalog Page 92
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2009-2010 Undergraduate Catalog Page 95
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:7/15/2009 9:38:05 PM