MK 351 Principles of Marketing
U1A 2009 BE
Lewis, Leslie Hugh
Post Graduate Courses at McComb Grad School of Business University of Texas at AustinMBA Management University of North TexasBBA Economics and Management Baylor University, BS Social Psychology Park University
Austin Campus RM 209
T-TH 7-10:40 PM
512-251-4061 Leave Message
June 1 to July 26, 2009
8:00 - 10:40 PM
17th Edition, 09, Irwin. ISBN 007338105-3. Perreault & McCarthy . Basic Marketing: A Global-Managerial Approach-W/CD, 2008-2009
Textbooks can be purchased through the Parkville Bookstore
Park's Austin Center Campus.
The center has a resource room on the second floor with a collection of books and periodicals that can be used as reference materials and computers that are connected to the Internet.
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I will serve as your facilitator and will work with you to take responsibility for your learning processes and work. You will learn how to perform research for your case studies and discussion topics using the World Wide Web and your text. I develop my classes with the assumption that We are all Life Time Learners and that adults learn better if they are part of the learning process itself. In order to succeed in this course, the student must first and foremost be in class for all meetings. The student must conscientiously prepare for class by reading the text prior to class. Taking notes on the reading would also be to the student's benefit. The student must be prepared to answer questions and solve problems as well as cases in class. The student must also satisfactorily complete all examinations and homework in the class. All methods of teaching are designed to transfer new material by clarifying and emphasizing subject areas presented in the text. The lecture relies on the fact that you have read the assigned material and have completed any assignment relating to it. We can take this learning and find situation to apply the new knowledge.
Learning Outcomes: Core Learning Outcomes
A comprehensive marketing case analysis is the chosen assessment device for the Principles of Marketing course. This case will be the final exam and is designed to gauge your knowledge of the core outcomes of the class. This will be a closed book, closed note examination held during the designated final exam slot for this section in a proctored environment. Students are expected to spend approximately 45 minutes reading the case and 1 hour and 15 minutes developing an essay that addresses the core outcomes relative to the firm information presented in the case. This test will count for at least 20% of your grade. This course is part of the University-wide assessment evaluation, and all sections will receive the same case for analysis.
Link to Class RubricClass Assessment:
Each student is required to read all assigned material before class and be prepared to participate in class discussions and activities. Class Participation Grading will be based on class participation, two exams, homework, pop test, and research paper and a written case in class which are developed to enhance the comprehension of the Core Learning Objectives reiterated below:
1. Explain the importance of the marketing mix.
2. Describe and analyze the marketing management functions.
3. Explain the elements of a marketing plan.
4. Describe the stages of the product life cycle.
5. Explain and analyze the advantages and disadvantages of entering international markets.
6. Explain the impact of e-commerce on the marketing functions.
1. The two exams will be a made up of essay questions. The research report grade will be based on logic, depth of analysis, ability to relate the subject to the text and your other sources.
2. CLASS PARTICIPATION:
Discussion policy: Students will receive 8 points or ½point per class for participation in class discussions. Only timely and relevant discussion will be evaluated positively. A lack of participation in class and case discussions will lead the instructor to conclude the student is not prepared to participate and could have a negative effect on the student's participation grade. Please bring an article on marketing to class each week to discuss.
3. RESEARCH PAPER/PRESENTATION: Students are required to turn in a research report of not less that 8 pages (double spaced, 12 font) in a research paper format on a current marketing trend or problem in the U.S. The report publication guideline used is MLA, Park's standard. An oral and digital presentation with handouts to the class, not to exceed 15 minutes, of the report's high points and solution is also required for each student. You need a minimum of two references from printed material other that your text and two references from the Internet. The research grade will be based on logic, depth of analysis, ability to relate the subject to the text and your other sources.
An alternative is a case analysis developed from either the text's cases or a real situation the student is involved in at their work place. The written requirement is the same as the reasearch paper.
4. A comprehensive marketing case analysis is the chosen assessment device for the Principles of Marketing course. The case is to be assigned during week seven during an eight week course.
< 60% or
4 unexcused absences F
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business and Management courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business and Management.
If students miss the first exam, they will have 1 class period to take a makeup exam after returning to class. The second (final) exam however, an “F” will be given unless the office approves the excuse for missing the exam. The student will need to provide a doctor's excuse, a note from work, or other documentation. If permission is granted, the student MUST get an appointment during week 8 from the office to get a time to take this proctored final exam. An appointment is also necessary to take the final exam early during week 8.
Reports and presentation will incur a reduction of 10 points per day for reports and 10 points per class session for presentations.
Classroom Rules of Conduct:
Cell phones must be turned off in the building. Students are expected to attend all class meetings and be on time. Attendance is recorded at each class meeting. If students are going to be absent, advance notification is required; otherwise the absence will be recorded as unexcused. After four unexcused absences students will be given a final grade of “F”. Academic dishonesty will result in immediate release from the course and a failing grade. In general. treat fellow classmates with respect, disagree professionally, and practice "good learning" techics.
Foremost, keep me informed as to what is going on with you.
A final version to be distributed 1 week before classes start.
Syllabus, Marketing's Value to Consumers
Strategy & Planning, Focusing Strategy with Segmentation & Positioning
Chp. 2, 3
Opportunities in Changing Mktg. Environment,
Developing Innovative Marketing Plans
Marketing Plan Topics - Finalized
Behavioral Dimensions of Consumer Market, Customers Buying Behavior
Chp. 6, 7
Improving Decisions with Marketing Behavior
Product Planning for Goods & Services
Midterm Exam –Chapters 1-4, 6-9, 21
Product Mgmt. & New Product Development
Place and Development of Channel Systems,
Promotion –Intro to Integrated Mktg. Comm.
Chp. 14, 15
Advertising and Sales Promotion, Managing Marketing's Link with Other Functional Areas
Chp. 16, 20
Pricing Objectives and Policies,
Ethical Marketing in a Consumer-Oriented Presentations of research/case studies.
Final Exam Chapters 10-11, 14-17, 20 & 22
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2008-2009 Undergraduate Catalog Page 87
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2008-2009 Undergraduate Catalog Page 87
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2008-2009 Undergraduate Catalog Page 89-90
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:5/19/2009 8:06:14 PM