MBA610 Adv Sem in Internat'l Mktg

for F1P 2009

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Mission Statement: The mission of the School of Graduate and Professional Studies at Park University is to provide leadership and directions to Park University's graduate and professional programs to assure that they are specialized, scholarly, innovative, and designed to educate students to be creative, independent, and lifelong learners within the context of a global community.

Vision Statement: Park University's School of Graduate and Professional Studies will be an international leader in providing innovative graduate and professional educational opportunities to learners within a global society.


MBA 610 Adv Sem in Internatl Mktg


F1P 2009 MBD


Dane, Kristopher Ryan


Adjunct Faculty


MBA, Park University
BSBA Management Finance, Park University

Office Location

By Appointment

Office Hours

By Appointment

Daytime Phone


Other Phone



Semester Dates

08/17/2009 to 10/10/2009

Class Days


Class Time

5:30 - 9:50 PM



Credit Hours



Global Marketing, 4/e, by Johansson
ISBN# 007-296180-5
Annual Editions: International Business, by Maidment, Fred H.
ISBN# 0-07-352851-X

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:
Havard Busines Journal
World Bank (World Report)

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information

Course Description:
MBA 610 Advanced Seminar in International Marketing: This course provides tools for marketing management decision processes and marketing systems in the global environment; application to multinational business operations and strategy development; marketing techniques of foreign market entry (Import-Exports, Joint Ventures, Licensing and Management Contracts.) Emphasis is on marketing mix and how it is adapted to the global environment. Prerequisite: MK 351 or equivalent approved by Program Director. (Formerly MK 615)

Educational Philosophy:
The responsibilities and role of faculty are to (1) be a role model for your students and an excellent teacher possible. This means that Professor must have a foundation of basic knowledge and to be able to starve for the latest findings and theories in the areas of his/her expertise, to be able to prepare and deliver stimulating and informative lectures, for maintaining high standards, guiding and facilitating students learning process in any way necessary. Thus, a faculty member must be able to enhance free expression in and out of classroom toward the pursuit of learning.
Facilitator: be able to assist students to develop interest in the subject matter
High Standards: always expect more from students. If students are performing under standards, they will need a particular attention from their faculty to help them raise their level of confidence.
Knowledge of the Subject Matter: an excellent faculty must always be prepared before delivering lectures. This means reading a wide variety of material and use the knowledge acquired to always improve lecture delivery.
Enthusiasm: show passion and enthusiasm about the subject matter to students.
Genuine Concern for Students: care about your students and their class performance.
Intrinsic Satisfaction with Teaching: an excellent faculty should always be exhausted and pleased at the end of his/her class.
  My classroom philosophy is strongly centered on mutual respect between Professor and Students. I highly believe that classroom environment should be friendly and enjoyable to enhance attractive learning conditions. Students and Professor should enjoy a cooperative and collaborative relationship based on exchange of information and knowledge that are mutually beneficial. This approach is a remarkable opportunity to help students develop and form their opinions freely in friendly and agreeable atmosphere. In this context, I often think of myself as a mentor, coach, and facilitator, constantly stimulating, challenging and appreciating the achievement of my students. In this role, I am proud and fortunate to be able to contribute to the academic and professional growth of my students.

  Instructor Learning Outcomes

  1. Discuss the broad picture of the global environment within which business operates today and into the future
  2. Explain how the globalization of the world markets and the internationalization of the U.S. markets influence all functions of business including marketing
  3. Explain the provisions and effects of protectionism on world trade and to show that no country, including the United States, has clean hands' when it comes to protecting home markets
  4. Discuss the design of GATT and the new World Trade organization to eliminate trade restrictions and provide a means for countries to settle trade disputes
  5. Explain the importance of culture to an international marketer
Class Assessment:
Group Written Project
Case Analysis
Oral Presentation: country profiles
Chapter presentations


Course Evaluation                                                                                         points
Group written Project                                                                                    100
Case Analysis (2@100)                                                                                 200
Oral Presentation
                Country profiles (based on group performance)                                   50                  
Chapters’ presentation
            Participation (based on group performance)                                            80
                                                            Total                                                    430
Note:   this syllabus is subject to change at any time the instructor finds it necessary
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business and Management courses will be comprehensive and will be closed book and closed notes. They will constitute 20% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business and Management.

Late Submission of Course Materials:
Late assignments without previously discussing with your instructor will be rejected and a grade of “zero” will be assigned.

Classroom Rules of Conduct:

Instructions will consist of discussion sessions and students oral presentation. One or
two-to-three- person teams will be formed early in this course. Each team of students will give a 30-minute interactive oral presentation analyzing cases, final project and/or selected chapters’ presentation. The team will need to answer questions from the class during and after the presentation. There is no written report to accompany the cases and chapters’ presentation, although your team will want to use handouts, PowerPoint, and/or overheads.  
If necessary, students will be able to use 60 minutes of the class period to do some research in computer labs or in the library to prepare the most update written reports.  

It is recommended that extra readings be conducted. Student(s) is/ are also expected to read periodicals of international interests, such as Economists, Business Week, US News, Journal of International Marketing, Harvard Business Review, Nation’s Business, Trade and Culture, International Business, International Journal of Technology Management, Business Asia, Wall Street Journal, World Fact book, World Development Report, Culture grams, and CD ROM: National Trade Data Bank (NTDB).

Written Assignments
Each student is required to turn in at least two written case analyses during this session. To be acceptable students must correctly answer questions as asked. It is recommended that students provide at least 7 references. References must be shown in the body of your work.

Group Project: Choose a particular product and sell it to a foreign country of your choice. Give the rationale of the chosen product (use benchmarks such GDP and the market needs). Explain the distribution; pricing and promotional strategies. Justify each strategy choice you make. Peers evaluation will be turned in on the report due date. The peers’ evaluation will be taken in consideration while defining the group project final grade.
Failure to provide the required references will indicate incomplete and inadequate work.  Assignments will be due according to
the posted dates. It is strongly recommended that students turn in their assignments on due dates or their work will be rejected.

Course Requirements

Students are required to be on time and to attend all class meetings. An attendance record showing three or more absences during the term will result in a failing grade. All written assignments and class presentations must be done professionally and on time. Plagiarism will not be tolerated.

Course Topic/Dates/Assignments:

Week One
·        Syllabus Assessment
·        Lecture 1
Week Two
·        Lecture 2
·        Reading: articles 01& 02, Annual Edition
Week Three
·        Lecture 3
·        Chapter I presentation: team 1
·        Chapter II presentation: team 2
·        Reading: articles 03&15, Annual Edition
Week Four
·        Chapter 3 presentation: team 3
·        Chapter 4 presentation: team 4
·        Reading : articles 05&14 , Annual Edition
Week Five
·        Lecture 4
·        Chapter 5 presentation: team 1
·        Chapter 6 presentation: team 2
·        Reading: articles 06&13, Annual Edition
Week Six
·         Lecture 5 or Video if necessary
·        Chapter 10 presentation: team 3
·        Chapter 11 presentation: team 4
·        Reading: articles 07&12, Annual edition
 Week Seven
·        Country Profile presentations: team 1
·        Country Profile presentations : team 2
·        Country Profile Presentations: Teams 3 &4
·         Reading: articles 08& 10, Annual Edition
Week Eight
·        Conclusion/End of Session

Academic Honesty:
As a learning community, the University upholds the highest standards of academic integrity in all its academic activities, by faculty, staff, administrators and students. Academic integrity involves much more than respecting intellectual property rights. It lies at the heart of learning, creativity, and the core values of the University. Those who learn, teach, write, publish, present, or exhibit creative works are advised to familiarize themselves with the requirements of academic integrity and make every effort to avoid possible offenses against it, knowingly or unknowingly. Park University 2009-2010 Graduate Catalog Page 31


Plagiarism involves the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct.  Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.

Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.

Park University 2009-2010 Graduate Catalog Page 31-32

Attendance Policy:

Professors are required to maintain attendance records and report absences. Excused absences can be granted by the instructor, for medical reasons, school sponsored activities, and employment-related demands, including temporary duty. Students are responsible for any missed work. Absences for two successive weeks, without approved excuse, will be reported to the Director of the individual graduate program, or to the Executive Director for the Graduate School, for appropriate action. Students with such a record of absences, without an approved excuse, may be administratively withdrawn from the class and notified that an "F" will be recorded, unless the student initiates official withdrawal from the class(es).Park University 2009-2010 Graduate Catalog Page 35

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:8/4/2009 9:33:11 PM