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MBA 630 Strategic Marketing
Dane, Kristopher Ryan


Mission Statement: The mission of the School of Graduate and Professional Studies at Park University is to provide leadership and directions to Park University's graduate and professional programs to assure that they are specialized, scholarly, innovative, and designed to educate students to be creative, independent, and lifelong learners within the context of a global community.

Vision Statement: Park University's School of Graduate and Professional Studies will be an international leader in providing innovative graduate and professional educational opportunities to learners within a global society.

Course

MBA 630 Strategic Marketing

Semester

F1P 2009 MBD

Faculty

Dane, Kristopher

Title

Adjunct Faculty

Degrees/Certificates

MBA, Park University
BSBA Management Finance, Park University

Office Location

By Appointment

Office Hours

By Appointment

Daytime Phone

816-352-3169

Other Phone

816-435-1428

E-Mail

Kristopher.Dane@park.edu

krdane@dstsystems.com

Semester Dates

August 17- October 11

Class Days

---W---

Class Time

5:30 - 9:50 PM

Prerequisites

MK351

Credit Hours

3


Textbook:
  1.      Strategic Marketing, by David Cravens, 9th edition, McGraw-Hill, ISBN#007-338100-4

2.   Marketing, Annual Editions 09/10: ISBN 978-0-07-352852-6

MHID 0-07-352852-8

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

Journal of Marketing
Academy of Marketing Science Review
Consumption, Markets and Culture
Corporate Reputation Review
European Journal of Marketing
Journal of Applied Marketing Theory
Journal of Brand Management
Journal of Consumer Culture
Journal of Consumer Marketing
Journal of Database Marketing and Customer Strategy Management

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.


Course Description:
MBA 630 Strategic Marketing: The analysis, planning, implementation, and control of marketing programs designed to achieve the organizational objectives of potential consumers. Decision making in organizations dealing with consumer markets is provided. Important insights from the behavioral sciences are considered in light of decision objectives to develop capability in creation and management of consumer-oriented marketing campaigns. Prerequisite: MK 351 or Equivalent approved by Program Director. (Formerly MK 630)

Educational Philosophy:
  SYNOPSIS OF EDUCATIONAL PHILOSOPHY

The responsibilities and role of faculty are to (1) be a role model for his/her students and an excellent teacher possible. This means that Professor must have a foundation of basic knowledge and to be able to “starve” for the latest findings and theories in the areas of his/her expertise, to be able to prepare and deliver stimulating and informative lectures, for maintaining high standards, guiding and facilitating students learning process in any way necessary. Thus, a faculty member must enhance free expression in and out of classroom toward the pursuit of learning.

KEY CHARACTERISTICS OF TEACHING PHILOSOPHY
  • Facilitator: be able to assist students to develop interest in the subject matter
  • High Standards: always expect more from students. If students are performing under standards, they will need a particular attention from their faculty to help them raise their level of confidence.
  • Knowledge of the Subject Matter: an excellent faculty must always be prepared before delivering lectures. This means reading a wide variety of material and use the knowledge acquired to always improve lecture delivery.
  • Enthusiasm: show passion and enthusiasm about the subject matter to students.
  • Genuine Concern for Students: care about your students and their class performance.
  • Intrinsic Satisfaction with Teaching: an excellent faculty should always be exhausted and pleased at the end of his/her class.
 My classroom philosophy is strongly centered on mutual respect between Professor and Students. I highly believe that classroom environment should be friendly and enjoyable to enhance attractive learning conditions. Students and Professor should enjoy a cooperative and collaborative relationship based on exchange of information and knowledge that are mutually beneficial. This approach is a remarkable opportunity to help students develop and form their opinions freely in friendly and agreeable atmosphere. In this context, I often think of myself as a mentor, coach, and facilitator, constantly stimulating, challenging and appreciating the achievement of my students. In this role, I am proud and fortunate to be able to contribute to the academic and professional growth of my students. 

Class Assessment:

Individual Written Assignments
Oral Presentations
Final Team Project

Grading:

Individual Written Assignments                        200
Oral Presentations                                           100
Final Team Project                                          100
   Total                                                           400

Late Submission of Course Materials:
Unless approved by the instructor, late assignments will be rejected and a grade of “F” will be assigned.

Classroom Rules of Conduct:
  METHODOLOGY

Instructions will consist of discussion sessions and students oral presentations. One or two-to-three- person teams will be formed early in this course. Each team of students will give a 35-minute interactive oral presentation analyzing cases, final project and/or selected chapters’ presentation. The team will need to answer questions from the class during and after the presentation. There is no written report to accompany the cases and chapters’ presentation, although your team will want to use handouts, PowerPoint, and/or overheads. 
 

Case Write-up and Final Project

 Each student is required to turn in at least two- written case analysis and article summary during the semester.  Assignment questions must be answered using the analytical and critical thinking skills and be free of grammatical and spelling mistakes.  A failure to follow instructions will end up with a failing grade. Case analysis, article summary and start up Business plan are required for this course. It is also required that all team members participate evenly in the final project. Failure to do so will end up with a failing grade in the final project.

Oral Case Study

 If oral case studies are given, they must explain the competitive forces that affect the industry and/or market segment (i.e., rivalry among existing firms, threat of new entrants, threat of substitute products, bargaining power of suppliers, bargaining power of customers).

 Case Write-up and Final Project

 Each student is required to turn in at least two- written case analysis and article summary during the semester.  Assignment questions must be answered using the analytical and critical thinking skills and be free of grammatical and spelling mistakes.  A failure to follow instructions will end up with a failing grade. Case analysis, article summary and start up Business plan are required for this course. It is also required that all team members participate evenly in the final project. Failure to do so will end up with a failing grade in the final project.

Oral Case Study

 If oral case studies are given, they must explain the competitive forces that affect the industry and/or market segment (i.e., rivalry among existing firms, threat of new entrants, threat of substitute products, bargaining power of suppliers, bargaining power of customers).


Course Topic/Dates/Assignments:
 

Fall 01, 2009

 08/19

·        Syllabus Assessment

·        Final Project discussion

·        Meeting 1

 

08/26

  • Meeting 2
  • Read article 02: Annual Editions
  • Teams’ organization for presentation
 09/02
  • Chapters’ discussions
  •  Read article: 03 Annual Editions
  • Discussion
  09/09

·        Chapters’ discussions

·        Read article 07: Annual Editions

·        Assignment #1, due

09/16  ·        Chapters’ discussions

·        Discussion

·        Read article 04: Annual Editions

09/23
  • Chapters’ discussions
  • Assignment #2, due

09/30

·        Student Project Discussion

·        Read article 10: Annual Edition

10/07

  • Class Summary and conclusion
  • Team Project, due

Note: this schedule will be adjusted if necessary without notice

Academic Honesty:
As a learning community, the University upholds the highest standards of academic integrity in all its academic activities, by faculty, staff, administrators and students. Academic integrity involves much more than respecting intellectual property rights. It lies at the heart of learning, creativity, and the core values of the University. Those who learn, teach, write, publish, present, or exhibit creative works are advised to familiarize themselves with the requirements of academic integrity and make every effort to avoid possible offenses against it, knowingly or unknowingly. Park University 2009-2010 Graduate Catalog Page 31

Plagiarism:

Plagiarism involves the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct.  Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.

Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.

Park University 2009-2010 Graduate Catalog Page 31-32


Attendance Policy:

Professors are required to maintain attendance records and report absences. Excused absences can be granted by the instructor, for medical reasons, school sponsored activities, and employment-related demands, including temporary duty. Students are responsible for any missed work. Absences for two successive weeks, without approved excuse, will be reported to the Director of the individual graduate program, or to the Executive Director for the Graduate School, for appropriate action. Students with such a record of absences, without an approved excuse, may be administratively withdrawn from the class and notified that an "F" will be recorded, unless the student initiates official withdrawal from the class(es).Park University 2009-2010 Graduate Catalog Page 35

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .

Copyright:

This material is protected by copyright
                               and can not be reused without author permission.

Last Updated:8/4/2009 9:29:16 PM