MBA610 Adv Sem in Internat'l Mktg

for F2P 2009

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Mission Statement: The mission of the School of Graduate and Professional Studies at Park University is to provide leadership and directions to Park University's graduate and professional programs to assure that they are specialized, scholarly, innovative, and designed to educate students to be creative, independent, and lifelong learners within the context of a global community.

Vision Statement: Park University's School of Graduate and Professional Studies will be an international leader in providing innovative graduate and professional educational opportunities to learners within a global society.


MBA 610 Adv Sem in Internatl Mktg


F2P 2009 DL


Dane, Kristopher Ryan


Adjunct Faculty


M.B.A. Park University
BSBA Management/Finance, Park University

Office Location


Office Hours

By Appointment

Daytime Phone


Other Phone



Semester Dates

10/19/2009 to 12/13/2009

Class Days


Class Time


Credit Hours



International Business, Annual Editions, 15th 09 Maidment, Fred, McGraw-Hill Publishing 978-0-07- 352851-9 (Required)


Global Marketing: Foreign Entry, Local Marketing, and Global Management, 5E 09, Johansson, Johny K. , Richard D. Irwin, Inc. 978-0-07-338101-5 (Required)

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

Additional resources provided by instructor.

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information
Advising - Park University would like to assist you in achieving your educational goals. Please contact your Campus Center for advising or enrollment adjustment information.
Online Classroom Technical Support - For technical assistance with the Online classroom, email or call the helpdesk at 866-301-PARK (7275). To see the technical requirements for Online courses, please visit the website, and click on the "Technical Requirements" link, and click on "BROWSER Test" to see if your system is ready.
FAQ's for Online Students - You might find the answer to your questions here.

Course Description:
MBA 610 Advanced Seminar in International Marketing: This course provides tools for marketing management decision processes and marketing systems in the global environment; application to multinational business operations and strategy development; marketing techniques of foreign market entry (Import-Exports, Joint Ventures, Licensing and Management Contracts.) Emphasis is on marketing mix and how it is adapted to the global environment. Prerequisite: MK 351 or equivalent approved by Program Director. (Formerly MK 615)

Educational Philosophy:

I believe that students gain the most from the on-line classroom with multiple formats, stimulation though an active discussion board and reinforcement by applying solutions to real business problems via project driven case analysis.  The Instructor's role is to facilitate the course materials.  I will make it my priority to spark your interests in finding solutions to problems, and avoid feeding information for you to memorize and then repeat back to me on an exam.

In order to meet the required learning outcomes, students will read the assigned course materials, prepare written assignments for submission in the drop-box, participate in meaningful exchange via the weekly discussion board topics, and engage in a group project in order to compile a comprehensive business proposal. These tasks will be delivered to you in both an asynchronous and synchronous environment where applicable.

I enjoy the on-line academic environment immensely. Students and Instructors have the unique opportunity to interact extensively on a distance and time-independent platform. My primary goal is to present information in fair and effective manner. I encourage and value feedback from my students, and use that feedback to continuously improve the ability to deliver a positive learning experience.

  Instructor Learning Outcomes

  1. Discuss the broad picture of the global environment within which business operates today and into the future
  2. Explain how the globalization of the world markets and the internationalization of the U.S. markets influence all functions of business including marketing
  3. Explain the provisions and effects of protectionism on world trade and to show that no country, including the United States, has clean hands' when it comes to protecting home markets
  4. Discuss the design of GATT and the new World Trade organization to eliminate trade restrictions and provide a means for countries to settle trade disputes
  5. Explain the importance of culture to an international marketer
Class Assessment:

Individual Project: The written case is going to be an individual study on a company assigned to the student by the Instructor based on determination of student interest. The written case should be 5-7 pages in length, with appropriate references. The written case is due by midnight on the Sunday of the 8th week of the course . Students should submit the written case in the Dropbox by due date or the paper will be rejected.

Areas of concern could include problems concerning pricing, channels, advertising, sales management, product development, packaging, etc. The student will need to develop a series of hypothetical problem situations in which he might expect to encounter. Example: In the area of pricing, he might be concerned with pricing a new product, meeting price competition, modifying a price on an established product, meeting legal requirements relative to price, establishing the position of price authority of a business firm, etc.

The case should include company background, product information, industry background, the problem situation itself and the facts bearing on the problem. The case writer should answer the question that he has posed, and he should review the advantages and shortcomings of the solutions. If the company has solved the problem, the solution should provide information pertaining to the method in which it was solved but should still consider other alternatives.

Team Project: Teams will be selected by the instructor and will develop a marketing plan for an international business. The teams will select a fictitious product and then develop a plan for marketing the product in 2 (two) countries: An emerging market and a mature market. The first stage in the planning process is a preliminary country analysis. There are four separate guidelines for collection and analysis of market data and preparation of a country notebook: (1) guideline for cultural analysis, (2) guideline for economic analysis, (3) guideline for a market audit and competitive analysis, and (4) guideline for preliminary marketing plan.

The cultural analysis and economic analysis will be due at the end of week 4. The market audit and preliminary marketing plan will be due at the end of week 7. (A guide for developing the plan will be provided by the Instructor in the 1st week.) The points in the guidelines are general. In each guideline, specific points must be adapted to reflect a company's products. The decision as to the appropriateness of specific data and the depth of coverage depends on the company's objectives, product characteristics, and the country market. Some points in the guidelines are unimportant for some countries or some products and should be ignored. The final report must be at least ten pages in length (not including appendices), APA style, double-spaced and with references listed. The teams have time until midnight on Sunday of the 8th week of the course to complete and turn in their project.

The instructor will actively consult with the teams on their project and give direction and advice where needed.

On-line Discussion Assignments: Students should post responses as indicated.

Chapter Discussion Questions: Questions should be answered based on students’ understanding of studied material.

Article Summaries: These should be no more than 2 pages (double-spaced) and exhibit an understanding of the article topic and relevance.



I will provide you with ongoing progress reports of your average grade throughout the term. The grading scale is as follows:
Course Evaluation  Points
 Individual Project                                        15points       15%
 Team Project                                              21 points      21%
 Case Online-Discussion (7 @ 2 pts each)    14 points      14%
 Instructor Provided Discussion Questions     5 points        5%
 Article Summary (6 @1.5 pts each)             9 points        9%
 Homework Questions (18 @ 2 pts each)     36 points      36%
 Total Points                                                 100 points    100%
 Grading Scale 
 A =  90 - 100%
 B =  80 - 89%  
 C =   70 - 79%  
 No Pass   < 70%     

Late Submission of Course Materials:

Unless there are special circumstances discussed ahead of time with the instructor, grades for late work are deducted 10% each day after the due date. After five days the work will not receive any credit.

Classroom Rules of Conduct:

Students are expected to interact and communicate with the instructor and their peers with respect, tolerance, and professionalism. Healthy debate is always acceptable and encouraged, but students are reminded that debate should be backed by knowledge and ideas and tempered with compassion and an open mind. Failure to abide by these tenets will result in a conference with the instructor for the first offense and referral to the dean for subsequent offenses. Expletives and foul language are not tolerated under any circumstances.

Students are also expected to participate fully in all assignments, especially the team project. Part of respect for your peers is completing assigned tasks on time and to the best of your ability. Each team member will have an opportunity to review other team member performance and participation, and the result may affect the final project grade.

Course Topic/Dates/Assignments:



On-line Discussion Assignments**

Article Summary**

Homework Questions**




Chapter 1 (T)

Chapter 2 (T)

Chapter 3 (T)

Article 23 (AE)


1- Case 1-1 IKEA’S Global Strategy, p 85 (T)  (DA)

2- Please post your e-mail address, along with a brief work and/or educational background (DA)

3- Respond to the question posed by the instructor (DA)

No more than 2 page (double-spaced) summary of AE article (D)

Answer any two discussion questions at the end each chapter assigned (D)


Foreign Entry:

Chapter 4 (T)

Chapter 5 (T)

Chapter 6 (T)

Article 26 (AE)

1- Case 2-1 Toy R Us, p 185 (T) (DA)

2-Respond to the question posed by the instructor (DA)

No more than 2 page (double-spaced) summary of AE article (D)

Answer any two discussion questions at the end each chapter assigned (D)


Local Marketing:

Chapter 7 (T)

Chapter 8 (T)

Article  41 (AE)

1-Case 3-1 P&G’s Pert Plus, p 343 (T) (DA)

2-Respond to the question posed by the instructor (DA)

No more than 2 page (double-spaced) summary of AE article (D)

Answer any two discussion questions at the end each chapter assigned (D)


Local Marketing::

Chapter 9 (T)

Chapter 10 (T)

Article  32 (AE)

1- Case 3-3 Colgate-Palmolive, p 357 (T) (DA)

2-Respond to the question posed by the instructor (DA)

No more than 2 page (double-spaced) summary of AE article (D)

Answer any two discussion questions at the end each chapter assigned (D)


Global Management:

Chapter 11 (T)

Chapter 12 (T)

Article  17 (AE)

1- Case 4-4 Cathay Pacific Airways, p 632 (T) (DA)


No more than 2 page (double-spaced) summary of AE article (D)

Answer any two discussion questions at the end each chapter assigned (D)


Global Management:

Chapter 13 (T)

Chapter 14 (T)


1- Case 4-1 Banyan Tree Hotels, p 603 (T) (DA)

2-Respond to the question posed by the instructor (DA)

Answer any two discussion questions at the end each chapter assigned (D)


Global Management:

Chapter 15 (T)

Chapter 16 (T)

Article  17 (AE)

1- Case 4-3 Benetton, p 621 (T) (DA)

2-Respond to the question posed by the instructor (DA)

No more than 2 page (double-spaced) summary of AE article (D)

Answer any two discussion questions at the end each chapter assigned (D)


Global Management:

Chapter 17 (T)

Chapter 18 (T)


1- Respond to the question posed by the instructor (DA)

Answer any two discussion questions at the end each chapter assigned (D)

** (T) = Johansson text; (AE) International Business 09 Annual Edition; (DA) Discussion Area for Online Case Discussion; post your responses to the Case questions and other questions as indicated; (D) Submit to Dropbox

Academic Honesty:
As a learning community, the University upholds the highest standards of academic integrity in all its academic activities, by faculty, staff, administrators and students. Academic integrity involves much more than respecting intellectual property rights. It lies at the heart of learning, creativity, and the core values of the University. Those who learn, teach, write, publish, present, or exhibit creative works are advised to familiarize themselves with the requirements of academic integrity and make every effort to avoid possible offenses against it, knowingly or unknowingly. Park University 2009-2010 Graduate Catalog Page 31


Plagiarism involves the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct.  Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.

Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.

Park University 2009-2010 Graduate Catalog Page 31-32

Attendance Policy:

Professors are required to maintain attendance records and report absences. Excused absences can be granted by the instructor, for medical reasons, school sponsored activities, and employment-related demands, including temporary duty. Students are responsible for any missed work. Absences for two successive weeks, without approved excuse, will be reported to the Director of the individual graduate program, or to the Executive Director for the Graduate School, for appropriate action. Students with such a record of absences, without an approved excuse, may be administratively withdrawn from the class and notified that an "F" will be recorded, unless the student initiates official withdrawal from the class(es).Park University 2009-2010 Graduate Catalog Page 35

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:10/19/2009 4:19:10 PM