MK 351 Principles of Marketing
U1AA 2009 LC
Chadwell, Sharon D.
Ed.D. University of PhoenixM.B.A./MA in Human Resources Development: Webster UniversityPrincipal Certification
U1A 2009: 06/01/2009 to 07/26/2009
Textbook: Basic Marketing: A Global-Managerial Approach, 16 ed., by Perreault and McCarthy
Textbooks can be purchased through the MBS bookstore
Additional Resources: handouts as necessary
McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.Career Counseling - The Career Development Center (CDC) provides services for all stages of career development. The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email email@example.com or call 800-927-3024Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
Learning Outcomes: Core Learning Outcomes
A comprehensive marketing case analysis is the chosen assessment device for the Principles of Marketing course. This case will be the final exam and is designed to gauge your knowledge of the core outcomes of the class. This will be a closed book, closed note examination held during the designated final exam slot for this section in a proctored environment. Students are expected to spend approximately 45 minutes reading the case and 1 hour and 15 minutes developing an essay that addresses the core outcomes relative to the firm information presented in the case. This test will count for at least 20% of your grade. This course is part of the University-wide assessment evaluation, and all sections will receive the same case for analysis.
Link to Class RubricClass Assessment:
Percentage of Grade
Case Presentation (1)
Case Analysis (1)
Exam 1 (1)
A = 900 -- 1000 points
B = 800 -- 899 points
C = 700 -- 799 points
D = 600 -- 699 points
F = < 600 points
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business and Management courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business and Management.
If you do not have access to a computer, please notify instructor as soon as possible. If you are TDY and security measures prevent this, please notify instructor in advance so that prior arrangements can be made The syllabus is given out well in advance of the research and exam deadlines. Late submissions will automatically be graded 5 points less. No assignment will be accepted 1 week past the due date.
Classroom Rules of Conduct: Each class member will demonstrate respect for others.
Participation Points: Your attendance is required to improve the learning experiences for all learners. Consequently, each week you will be participating in interactive activities among team members. Therefore, points will be deducted from final grade for non-attendance, as well as excessive tardiness not previously cleared with instructor.
As adult learners, each of you is here for a particular purpose. For whatever the purpose, we will treat each other with respect.
3 points per class
6 points per class
Introduction: Advertisement Over the Years
Marketing's Role in the Global Economy
Chapter 1: Marketing's Value to the Consumer, Firms, and Society
Chapter 2: Marketing Strategy Planning
Chapter 19: Implementing and Controlling Marketing Plans: Evolution and Revolution
1 – 2, 19
Chapter 3: Focusing Marketing Strategy with Segmentation and Positioning
Chapter 4: Evaluating Opportunities in the Changing Marketing Environment
Chapter 5: Demographic Dimensions of Global Consumer Market
Product Demonstration Activity
Chapter 6: Behavioral Dimensions of the Consumer Market
Chapter 7: Business and Organizational Customers and Their Buying Behavior
Chapter 8: Improving Decisions with Market Information
Chapter 9: Elements of Product Planning for Goods and Services
Chapter 10: Product Management and New-Product Development
8-10; Exam 1
Chapter 11: Place and Development of Channel Systems
Chapter 12: Distribution, Customer Service, and Logistics
Chapter 13: Retailers, Wholesalers, and Their Strategy Planning
Chapter 14: Promotion and Introduction to Integrated Marketing Communications
Chapter 15: Personal Selling
Chapter 16: Advertising and Sales Promotion
14-16; Case Study Analysis Due
Case analysis due
Chapter 17: Pricing Objectives and Policies
Chapter 18: Price Setting in the Business World
17-18; Team presentations
Team presentations and Final exam
Grades posted to OPEN
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2008-2009 Undergraduate Catalog Page 87
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2008-2009 Undergraduate Catalog Page 87
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2008-2009 Undergraduate Catalog Page 89-90
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:5/4/2009 8:15:14 AM