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SO 308 Prin of Social Research
Stuber-McEwen, Donna

Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.


SO 308 Prin of Social Research


U1T 2009 DLB


Stuber-McEwen, Donna


Adjunct Faculty


B.S. in Psychology - Missouri Western State University
M.S. in Experimental Psychology - Emporia State University
Ph.D. in Student Counseling & Personnel Services – Kansas State University

Office Location


Office Hours

Email for Telephone Appointment

E-Mail (home office)

Semester Dates

June 1 – July 21

Class Days


Class Time



Introductory social science class (i.e., SO141, PS101, CJ100, or SW205) and SO307 (Statistics) — MA120 allowed for students under 2006 and previous catalogs.

Credit Hours


Babbie, E. R. (2007). The Practice of Social Research, 11th ed. Thomson Learning-Wadsworth.
(Bundled by MBS with the SAGrader Methods Course Pack from IdeaWorks.)

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:
SAGrader Methods Course Pack from IdeaWorks (bundled with textbook by MBS).

Additional Readings as necessary.

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
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Course Description:
SO 308 Principles of Social Research: An application of the scientific method to social science with the focus on hypothesis formulation, research design, data collection and data analysis. Replication of research studies or completion of a research problem, or both. 3:0:3 Prerequisite: SO307

Class Assessment:
See detailed instructions and rubrics for all assignments in the SO308 course shell at

Core Assessment (200 points = 20%)
Research Proposal: The Core Assessment for this class requires you to write a detailed proposal for research you could conduct.  You will not actually do this research (though it might form the basis for a senior research project or some research relevant to your job), but your proposal should be a “blueprint” detailed enough that you could hand to others and guide them through its successful completion.  The research proposal will consist of four sections:
1.    Problem Statement: (max. 1500 words) an overview of the topic your research will investigate.  It introduces and justifies your research question, key variables, their hypothesized relations, and your guiding theoretical perspective.  It explains how your planned research is unambiguous in its goals and methods, concerned with a significant issue that will add to the store of human knowledge, theoretically justifiable and testable, practical and feasible to implement, ethical and respectful of human rights, and builds on existing knowledge in the field.
2.    Literature Review: (max. 1500 words) a critical summary of existing research your project will build upon.  Your review will evaluate at least five other relevant research projects from original sources in reputable, peer-reviewed journals.  The lit review discusses previous research, as it influences the proposed project.  It evaluates the methodological, theoretical, or substantive strengths or weaknesses of those studies and explains how they shape your research plans.
3.    Ethics & Conduct of Research: (max. 1500 words) summarizes potential ethical dilemmas, political consequences, and practical challenges associated with designing, conducting, implementing, and disseminating your research.  It explains where your research process might go wrong and the safeguards you will put into place to minimize those risks.
4.    Design & Procedures: (max. 2000 words) describes and justifies your plans for measurement, sampling, design, analysis, and interpretation of results.  It explains which data you would collect, when you would collect it, and what you would do with it to make sense of your topic and shed new light on your research question — and how and why.  This section is a set of “how to” instructions for actually turning your “good idea” into a real plan for scientifically answering your original question.
Your research proposal is a carefully constructed argument for why your question should be answered and how a valid and reliable answer might be obtained.  It should be a meticulous set of instructions for generating an answer according to the rules of scientific method, and it should make the case to interested parties for how such an answer can be achieved.
[You may submit unlimited drafts of your proposal through the online SAGrader system for detailed feedback.]

Data Analysis Project (350 points total = 35%)
Each class member will participate in five common types of data collection and contribute to the final data set.  You will use the final data set as the basis for your data report.  Each of these data concern the general topic of prejudice and discrimination.  This topic was chosen for three reasons: (1.) it remains a topic of vital importance in all our lives, (2.) it was an historically important area of research for the development of social psychology as a field, and (3.) it illustrates the immediate importance for applied social psychological research.
1.  Experiment (40 points): participate in the experiment, administer that experiment to three other participants, and record and submit those data to your instructor in the form provided.  Write up a  brief (400 to 500 word) reflection on your findings and the experience of both taking and administering the experiment.
2.  Survey (40 points): participate in the survey, administer that survey to nine other participants, and record and submit those data to your instructor in the form provided.  Write up a  brief (400 to 500 word) reflection on your findings and the experience of both taking and administering the survey.
3.  Field Observation (40 points): select two different public locations where members of at least two groups interact with one another.  Each observation should last about 30 minutes and you should take copious notes. Write up and submit your detailed field notes in the form provided.  Then write up a  brief (400 to 500 word) reflection on your findings and the experience of conducting your field observations.
4.  Interview (40 points): administer the interview schedule to one person.  Your interview should take about 30 minutes to an hour.  Write up and submit your detailed interview notes in the form provided.  Then write up a  brief (400 to 500 word) reflection on your findings and the experience of conducting your interview.
5.  Artifact Content Analysis (40 points): select two cultural artifacts that you believe evidence prejudicial attitudes or discriminatory practices.  Scan or photograph the artifact (or copy the link, if it is a web page) and embed this in your data submission.  Write up and submit your detailed content analysis in the form provided.  Then write up a  brief (400 to 500 word) reflection on your findings and the experience of conducting your content analyses.
Report (150 points): each student will receive a subset of all the data collected by SO308 students.  You will receive samples from each of the five different data sources.  You must select three of the five data sources for your analysis in the following manner: (1.) one of either the experiment or the survey; (2.) one of the field observations, interview notes, or cultural artifacts; and (3.) any one of the remaining three data sources.  So, for example, you could choose the experiments, observations, and artifacts; or the experiments, surveys, and interviews; but not the interviews, observations, and artifacts.  There must be at least one quantitative and one qualitative data source in your analysis.  Which sources you choose will be dictated by your interests, the question you wish to examine, and your comfort with each type of data.  Once your have selected your data sources, you will find that there is still far too much to cover in this brief report.  Therefore, you will have to further focus your essay on one or two hypotheses or questions.  The best way to do this is to study your selected data sources to find similarities you can group as themes or variables.  Once you have done this, you are ready to dive into your analysis.  Your essay must be between 2500 and 3000 words (about 8 to 12 pages, plus any references) and must consist of the following parts:
(1.)  Description: Your first goal in each project is to identify patterns in the data, propose possible explanations that help you understand the patterns, and to justify your analyses and interpretations through reference to specific empirical evidence and logical arguments.  (See your brief guide to critical thinking handout for more details on how this is done.)Discuss only those aspects of the data or the data collection process that set up the issues you have chosen as the focus of your essay.  You do not have to discuss all of the data, every variable, or the entire data collection process — just pick those that are most relevant to the points you wish to make.  This is a short essay, so you must remain tightly focused.  Compare and contrast what is similar and different about you learn of your topic through all three data sources.
(2.)  Analysis: Your second objective is to attempt to make sense of your observations by analyzing them.  You do this through imputing underlying reasons, motivations, and relationships — always justifying your assertions with carefully collected data and thoroughly developed reason or logic.  In other words, you will construct a small theory to explain and interpret your data, and maybe even help predict future behaviors.  Be sure that all of your assertions can be justified through sound reason and empirical evidence gathered only from your assigned data sources and no others.  Use specific techniques for data analysis discussed in this class as your tools.  You cannot use every method, so choose wisely.
(3.)  Critique:  You must next critique the process by acknowledging the strengths and weaknesses of your data and your methods.  A continual question in social and behavioral research is whether the data we have collected are valid and reliable or just an “artifact” accidentally created by the way in which we gathered our data.  For example, in those assignments based on survey or interview data, you may wonder whether the wording or ordering of the questions has caused subjects to refrain from revealing their true feelings.  What could be done so that if someone were to gather more of this data in the future they could be more confident of it?  Discuss how future investigations may be improved based on our experiences collecting and studying the data.
(4.)  Implications:  Finally, you should discuss how your findings might be applied to help us understand a real problem or issue better or more completely.  What sorts of policies or actions would your findings suggest?  What sort of personal decisions would result?  How would this better understanding change the world if is was generally understood?  Also, what are the dangers of overgeneralizing from these data?

Comprehensive Final Examination (150 points = 15%)
A 100 multiple choice question final examination comprehensive of all materials from the course text book.

Discussion and Participation (25 points x 8 = 20%)
Participate in all discussions each week, on time and according to instructions, for a possible 25 points each week.

Ethics Assignment (20 points = 2%)
Complete and submit the "Ethical Decisions Worksheet" on time and according to instructions for 20 points.

Weekly Quizzes (10 points x 8 = 8%)
Complete each of the eight multiple choice quizzes on time and according to instructions for a possible 10 points each.

Total Points Possible = 1000

A >= 900
B = 800-899
C = 700-799
D = 600-699
F <= 599

See online course shell (and any attached documents) for each assignment rubric.  All assignments must be submitted through the "Dropbox" in the online course shell for grading.

Late Submission of Course Materials:

Late assignments are not accepted except under very rare circumstances (e.g., deployment, death in family).  Please allow enough time for unexpected delays.  Remember, statistics are difficult and you will most likely take longer than you anticipate completing your work in a manner that demonstrates sufficient understanding.

Course Topic/Dates/Assignments:

 Week Topic   Due
 1  Research Questions
 2  Design & Sampling
 3  Measurement  Survey
 4  Qualitative & Unobtrusive Research
 5 Survey & Experimental Research
 6  Concepts of Data Analysis
 7  Quantitative & Statistical Analysis
 8  Research into Practice

See online course shell for additional schedule information.

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2008-2009 Undergraduate Catalog Page 87
To better understand how academic dishonesty is defined in this class, please go to:

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2008-2009 Undergraduate Catalog Page 87
All written assignments are subject to be checked through Any student found cheating on exams, plagiarizing, or engaging in any other form of academic misconduct as defined on will receive anything from a zero on that assignment or activity to a failing grade for the course. Additionally, an instructor concern form will be filed with the Dean's Office for possible additional sanctions.

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.
ONLINE NOTE: An attendance report of "P" (present) will be recorded for students who have logged in to the Online classroom at least once during each week of the term. Recording of attendance is not equivalent to participation. Participation grades will be assigned by each instructor according to the criteria in the Grading Policy section of the syllabus.

Park University 2008-2009 Undergraduate Catalog Page 89-90

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .

Additional Information:

Please feel free to email if you have questions or comments. During the fall and spring terms I typically check my emails before 11:00am and occasionally throughout the weekends. During the summer I normally check email periodically throughout the day Monday through Friday and intermittently during weekends. If you need a telephone appointment for additional help, please email me a phone number and the best day/time to call you. You are also invited to ask your classmates or me questions under the weekly Qs and As (found under each week’s discussion board). For more immediate responses from me, please send your questions by email.


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Last Updated:5/12/2009 9:36:28 AM