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MBA 675 Entrepreneurship Seminar
Achterhof, Ruth


Mission Statement: The mission of the School of Graduate and Professional Studies at Park University is to provide leadership and directions to Park University's graduate and professional programs to assure that they are specialized, scholarly, innovative, and designed to educate students to be creative, independent, and lifelong learners within the context of a global community.

Vision Statement: Park University's School of Graduate and Professional Studies will be an international leader in providing innovative graduate and professional educational opportunities to learners within a global society.

Course

MBA 675 Entrepreneurship Seminar

Semester

S2P 2010 DL

Faculty

Achterhof, Dr Ruth

Title

Adjunct Faculty

Degrees/Certificates

PhD, Capella University
MA, Western Michigan University
BS, Texas Tech University

Office Hours

9 AM to 9 PM Eastern time zone

Daytime Phone

386-677-6303

E-Mail

Ruth.Achterhof@Park.edu

rachterhof@gmail.com

Semester Dates

March 15 - May 9, 2010

Class Days

TBA

Class Time

TBA

Credit Hours

3


Textbook:
Morse, E. A. & Mitchell, R.K. (2006). Cases in entrepreneurship: The venture creation process. Thousand Oaks, CA: Sage Publications.  (ISBN: 1-4129-0976-7)

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
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Course Description:
MBA 675 Entrepreneurship Seminar: This is a capstone course for entrepreneurial and small business management. It assists students in investigating crucial facets of self employment ventures. The course materials deal with the acquisition and development of resources at each level in the entrepreneurial process, from identification of opportunity to harvesting. Thus, students are asked to develop a business plan for testing the most critical aspects of establishing and maintaining an enterprise. Students own skills and interests are assessed and compared with successful entrepreneurial profiles. Case analysis and classroom discussions are the delivery modes used to deal with a variety of problems at different levels of a new venture. Prerequisite: MG 352 or equivalent approved by Program Director. (Formerly MG 675)

Educational Philosophy:

 

Dr Ruth’s personal teaching philosophy is that every student contact is part of a learning commitment to keep Park University as a "school of choice."  The student population is increasingly diverse; in race, ethnic background, age, ability and interests.  Adult learners are focused on their personal goals and want applications based learning. 

Ultimately my teaching philosophy is to facilitate learning by reducing barriers, to help students succeed at the process of accomplishing the course objectives, and to continue their education at Park University with a positive learning experience.  

Learning Outcomes:
  Core Learning Outcomes

  1. Explain the challenge of new-venture start-ups.
  2. Present critical factors involved in new-venture development.
  3. Examine why new ventures fail.
  4. Explain certain factors that underlie venture success.
  5. Demonstrate the evaluation process methods: profile analysis, feasibility criteria approach, and comprehensive feasibility approach.
  6. Present a complete outline of an effective business plan and a discussion of each segment.


Core Assessment:

Class Assessment:

Weekly Readings - Each week chapters from the text and a short instructor lecture will be assigned as required reading. The Lecture also contains links to additional handouts that are to be read that week

Discussion Questions - There will be discussion questions in weeks 1- 8.  Post your answers in the Discussion thread for that week on the course web site.  Each question should be 100-150 words single spaced in your word processor. The answer may include information from the text or handouts also should include personal experiences and opinion to demonstrate critical thinking and application. They are due on Thursday before midnight CT (Central Time).  They are posted separately in individual threads for each question. After posting your answers, begin making 2 or more replies to other students' posts.  40 points per week (320 points total).

Discussion rubric

Excellent

Fair

Poor

Initial post made by

Thursday

Initial post made by Thursday

Initial post made after Thursday

Sources cited/APA format

Sources mentioned with

APA attempted

Sources are not mentioned/ no APA

Multiple replies beyond two or more to peers

Two replies to peers

Less than two replies to peers

Replies demonstrate critical thinking, application examples, and contribute substance

to discussion dialogue

Replies demonstrate some critical thinking, some application, and contribute generally to discussion dialogue

Replies do not demonstrate critical thinking, have no application example, and contribute very little

to discussion dialogue

Assignment and replies completed by end of week Sunday

Assignment and replies completed by end of week Sunday

Assignment and replies not completed by end of week Sunday

40-36 points

35-26 points

25 points or less

 

Case Analysis- In weeks 2 through 8, there is a case analysis that is due to the Instructor via the drop box by Sunday midnight CT (Central Time). The case analysis will be roughly 3-4 pp single spaced in your word processor.  When citing information from the case or other sources to support your analysis, be sure to cite them. After a brief case summary and then numbered answers to the case questions, you will place the final question into a document you are building as the final course project: a Business Plan on critical aspects of establishing and maintaining an enterprise.  60 points per case (420 points total)

 

Case rubric

Excellent

Fair

Poor

Contains descriptive overview of company and situation

Contains some descriptive overview of company and situation

Contains no descriptive overview of company and situation

Case questions are answered logically with well developed content

Case questions are answered somewhat  logically with fair development of content

Case questions are not answered logically; content lacks good development

Section for final paper is developed appropriately for the student’s business
concept

Section for final paper is developed somewhat appropriately for the student’s business concept

Section for final paper is not developed appropriately for the student’s business concept

Content totals 3-4 pages
(Case questions are single spaced; section for final paper is double spaced)

Content totals 2 pages
(Case questions are single spaced; section for final paper is double spaced)

Content totals less than 2 pages (Case questions are single spaced; section for final paper is double spaced)

Content is well written, with APA formatted
cites and references.

Content is contains some writing errors (spelling, grammar, syntax) and/or has some APA formatting errors

Content has multiple writing errors (spelling, grammar, syntax) and/or multiple  APA formatting errors

Assignment submitted on time by Sunday night at end of week

Assignment submitted on time by Sunday night at end of week

Assignment submitted late; after Sunday night at end of week

60-54 points

53-35 points

36 or less points

 

Journal Post - The weekly Journal (weeks 1- 8) should explain how the concepts of the course relate to your workplace or personal experience.  Something that has made you go "Aha!" Do not summarize the reading, but perhaps comment on concepts directly applicable to your workplace.  It is not enough to identify a list of chapter topics. You should be able to demonstrate that you have thought through a topic or two and can relate them to your experience. Journals will be approximately 75-100 words single spaced in your word processor and posted to the Journal discussion.  They should be sent no sooner than Friday evening and no later than by midnight Sunday CT (Central Time) in weeks 1-8.  15 points per week (120 points total)

Business Plan Analysis: In week 8, there is an analysis due that covers a plan on the critical aspects of establishing and maintaining an enterprise. The final paper will have a title page, abstract, body, and references page.  In addition to the course text, cite and reference any other sources you use in the paper. The paper is due by Thursday in week 8.

 

You may use the Business Plan you developed in MBA655 as a business application or any other business concept you prefer can also be used to illustrate application of the weekly topics. The body will contain the following headings:

  • Introduction – describe a business concept and include a brief SWOT analysis listing at least two each strengths, weaknesses, opportunities, and threats for the concept.
  • Testing Feasibility through Market Research
  • New Venture Template
  • Financing the Venture
  • Venture Set up
  • Venture Start Up
  • Venture Operations and Growth
  • Looking Ahead/Conclusion

Place any references cited in the paper, including the course textbook, at the end of the paper on a References page. The entire paper will have a page count of 12-20 pages when complete. The paper is due by Thursday in week 8. (140 points)

Grading:

Points

Discussion post  + participation  (40 pts each weeks 1 -8)        320

Cases (60 points each weeks 2-8)                                             420

Journal  (15 pts each weeks 1 -8)                                                          120

Final Paper (week 8)                                                                              140

Total Points -                                                                              1000

Course Grading Scale

90% to 100% of total points= A (900-1000)

80% to 89%  of total points = B  (800-899)

70% to 79%  of total points = C  (700-799)

60% to 69%  of total points = D  (600-699)

below 60%                   = F    (599 or less)

Final grades will be based proportionately on (a) tests, (b) activities, and (c) business plans or research papers.  Final grades may be affected directly by discussion thread participation.

Late Submission of Course Materials:
Late work loses 10% per day late and has no value after a full week. 
Discussion comments cannot be made up; the class has moved on.

Course Topic/Dates/Assignments:

Weekly Assignments:

Week 1

Readings:

 

Textbook Preface and Introduction: The Venture Creation Process
Weekly Lecture and Handouts

Assignments:

Points

Due

 

Discussion Questions

40

 

     Initial Posting

 

Thursday midnight

     Response to two peers

 

Sunday midnight

Journal Posting

15

No earlier than Friday evening and no later than Sunday midnight

 

Week 2

Readings:

 

Chapter 1 - Searching for Venture Opportunities
Weekly Lecture and Handout -
Looking for New Ideas in doc sharing

Assignments:

Points

Due

 

Discussion Questions

40

 

     Initial Posting

 

Thursday midnight

     Response to two peers

 

Sunday midnight

Case Analysis

60

Sunday midnight

Journal Posting

15

No earlier than Friday evening and no later than Sunday midnight

 

Week 3

Readings:

 

Chapter 2 - Screening Venture Opportunities
Weekly Lecture and Handouts – (1)
Opportunity Recognition and (2) SWOT analysis in doc sharing

Assignments:

Points

Due

 

Discussion Questions

40

 

     Initial Posting

 

Thursday midnight

     Response to two peers

 

Sunday midnight

Case Analysis

60

Sunday midnight

Journal Posting

15

No earlier than Friday evening and no later than Sunday midnight

 

Week 4

Readings:

 

Chapter 3 - Planning and Financing the Venture
Weekly Lecture and Handouts –(1)
Angel Investment Criteria and (2) Pre-Launch Prep and Startup Capital in doc sharing

Assignments:

Points

Due

 

Discussion Questions

40

 

     Initial Posting

 

Thursday midnight

     Response to two peers

 

Sunday midnight

Case Analysis

60

Sunday midnight

Journal Posting

15

No earlier than Friday evening and no later than Sunday midnight

 

Week 5

Readings:

 

Chapter 4 - Venture Setup
Weekly Lecture and Handout -
Creating and Preserving Business Culture in doc sharing

· Web site: Conquering Organizational Complexity - Ron Ashkenas, author, of Simply Effective, talks about the four areas every manager should focus on to cut through complexity and get more done. http://feedroom.businessweek.com/index.jsp?fr_story=ecd2c4a83c86d7376a20a69c1e65df1181306d1f

 

 

Assignments:

Points

Due

 

Discussion Questions

40

 

     Initial Posting

 

Thursday midnight

     Response to two peers

 

Sunday midnight

Case Analysis

60

Sunday midnight

Journal Posting

15

No earlier than Friday evening and no later than Sunday midnight

 

Week 6

Readings:

 

Chapter 5 - Venture Start-Up
Weekly Lecture and Handout -
New Firm Growth in doc sharing

Assignments:

Points

Due

 

Discussion Questions

40

 

     Initial Posting

 

Thursday midnight

     Response to two peers

 

Sunday midnight

Case Analysis

60

Sunday midnight

Journal Posting

15

No earlier than Friday evening and no later than Sunday midnight

 

Week 7

Readings:

 

Chapter 6 - Ongoing Venture Operations and Growth
Weekly Lecture and Handout -
Strategy Pay-off for Smaller Enterprises in doc sharing

Assignments:

Points

Due

 

Discussion Questions

40

 

     Initial Posting

 

Thursday midnight

     Response to two peers

 

Sunday midnight

Case Analysis.

60

Sunday midnight

Journal Posting

15

No earlier than Friday evening and no later than Sunday midnight

 

Week 8

Readings:

 

Chapter 8 - Venture Analytics: Beyond Venture Creation
Weekly Lecture and Handout -
Successful Start Ups in doc sharing

Assignments:

Points

Due

 

Discussion Questions

40

 

     Initial Posting

 

Thursday midnight

     Response to two peers

 

Sunday midnight

Case Analysis

60

Sunday midnight

Final Paper - Business Plan Analysis

Journal Posting

140

15

Thursday midnight

No earlier than Friday evening and no later than Sunday midnight

Academic Honesty:
As a learning community, the University upholds the highest standards of academic integrity in all its academic activities, by faculty, staff, administrators and students. Academic integrity involves much more than respecting intellectual property rights. It lies at the heart of learning, creativity, and the core values of the University. Those who learn, teach, write, publish, present, or exhibit creative works are advised to familiarize themselves with the requirements of academic integrity and make every effort to avoid possible offenses against it, knowingly or unknowingly. Park University 2009-2010 Graduate Catalog Page 31

Plagiarism:

Plagiarism involves the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct.  Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.

Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.

Park University 2009-2010 Graduate Catalog Page 31-32


Attendance Policy:

Professors are required to maintain attendance records and report absences. Excused absences can be granted by the instructor, for medical reasons, school sponsored activities, and employment-related demands, including temporary duty. Students are responsible for any missed work. Absences for two successive weeks, without approved excuse, will be reported to the Director of the individual graduate program, or to the Executive Director for the Graduate School, for appropriate action. Students with such a record of absences, without an approved excuse, may be administratively withdrawn from the class and notified that an "F" will be recorded, unless the student initiates official withdrawal from the class(es).Park University 2009-2010 Graduate Catalog Page 35

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .

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Last Updated:2/27/2010 7:13:07 PM