Syllabus Entrance
Printer Friendly
Email Syllabus

AR 328 Intermediate Graphic Design
Cole, Kerri


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

AR 328 Intermediate Graphic Design

Semester

SP 2010 HO

Faculty

Cole, Kerri

Title

Adjunct Professor

Degrees/Certificates

M.A. Marketing, Webster University
B.F.A. Art - Graphic Design, University of Missouri-Columbia

Office Hours

By Appointment

E-Mail

kerricole@park.edu

kerricole@hotmail.com

Web Page

http://colekc.wordpress.com/

Class Days

-M-W---

Class Time

8:45 - 11:25 AM

Credit Hours

3


Textbook:

Design Elements: A Graphic Style Manual by Timothy Samara

ISBN-10: 1592532616

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development. The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.

http://www.colegraphicdesign.com
http://www.aiga.org
http://aafkc.com/
http://aiga.org
http://adobe.com

Course Description:
AR 328 Intermediate Graphic Design: Intermediate Graphic Design examines the photograph and its use in graphic arts. The use of Adobe Photoshop coupled with study in type design and design history are the focuses of the course. The process of developing design discipline is emphasized while producing portfolio quality projects that reflect a growing understanding of industry standards and practice. Prerequisite AR 318 1:5:3

Educational Philosophy:
It is incredibly important for me as a teacher, to provide a learning environment that is engaging and challenging for my students. Grades are based on the creativity of the project and the level of professionalism exhibited in the final project and presentation. When my students leave my classroom I want them to be able to recognize the universal fundamentals of good design and have the ability to creatively apply those fundamentals in their work. I invite students to utilize their experiences in their design work, while challenging them to create dynamic and targeted pieces. I emphasize the importance of understanding the target market and the importance of utilizing graphic design as a communications tool. In my class, one of the most prominent questions is "how could you make this more successful?" both for their own work and the work of others. Overall, there are three universal objectives for the learning experience of my design students:

1. Challenge my students with projects and standards that are at a professional level
2. Provide fundamental knowledge and tools applicable to their work while building their creative thinking abilities
3. Enhance their understanding of how design, communications, and marketing influence their lives and world

To ensure that they create work that is at the best of their abilities, I act as a mentor, an editor, and a technical guru for my students.

Learning Outcomes:
  Core Learning Outcomes

  1. Compare and contrast graphic design work in a cross platform environment.
  2. Use precise terms to describe type and aspects of design.
  3. Examine the psychology of type.
  4. Implement advanced features of Adobe Photoshop and other graphic software.
  5. Critically compare multiple versions of finished works.
  6. Operate and care for systems in the Graphics Lab.


Core Assessment:

Class Assessment:
Your final grade will be determined by my evaluation of your work which will include:
– an average of all your graded projects
– your class participation and attitude
– your attendance and punctuality

Grading:

Grading:

A Indicates superior performance on all levels of evaluation, participation in class critiques, punctual attendance and meeting project deadlines.

B Indicates above average craftsmanship and problem solving abilities.

C Indicates average performance, with problems in some areas.

D Indicates failure to meet minimum standards. Problems exist in multiple areas.

F Indicates problems in performance, attendance and attitude.

 

Grading Standards

A=100-90

B=89-80

C=79-70

D=69-60

F=59-0


Grading Scales (Assignments/Projects)

There will be assignments, projects and written tests. Each student will be evaluated in the following manner:

Lab Projects and Assignment

Fulfills the Assignment 20%

Design 20%

Creativity 20%

Growth and Development 20%

Class Participation 20%

(Discussion, attendance, work habit, etc)


Late Submission of Course Materials:

The accumulation of more than four absences will result in the student’s failure for the class. Class critiques are part of the completion of each assigned project. Students who fail to submit the project or assignment on the due date will lose one letter grade on the project. With a Doctor’s note you may submit your project, make up your in class assignment or take the written test. But you will receive one grade lower as a final grade for submitting it late as per the class policy. Missing a critique will result in your project being lowered one grade.


Projects will be evaluated according to the following criteria:
– was the problem critically analyzed before beginning ideation?
– were objectives and priorities formulated prior to executing your design?
– did you produce an original, creative solution to the problem?
– did you "push the envelope" or settle for a safe solution?
– did you produce a sufficient number of thumbnails sketches to thoroughly explore alternative solutions?
– does your project display a high level of craftsmanship? Even the best ideas can fail to convince if they are obscured by bad craftsmanship or a presentation.
– did you follow the exercise instructions?
– did you complete the exercise and submit it by the due date?

Class Participation will be evaluated according to the following criteria:
– do you actively participate in classroom discussions and critiques?
– do you display an enthusiasm about the course material?
– are you able to verbally communicate visual concepts with clarity and correct
terminology?

Since you are here to learn, effort and steady improvement by you throughout the course will always be a positive factors in my overall evaluation of your work.

Classroom Rules of Conduct:

You are expected to actively participate in all lectures, discussions and critiques. When I am not lecturing, you are expected to work on your current project during class so that you can benefit from interaction with your peers and with me. It is beneficial for you to communicate with your classmates during the design process as this interchange of ideas often leads to better design solutions.

Critiques are informal forums where you will ask questions, offer observations and constructive criticism about your classmates’ work in a constructive and professional manner. There will be a critique of most projects on the day the project is due, starting promptly at the beginning of class. In the critique, you are expected to question your fellow students as to their concept, design and presentation. Be prepared to respond to their questions and mine about your work and to explain why your design is an effective solution. Do not feel intimidated or persecuted; being able to effectively defend your solution and evaluate the work of others is a critical skill that you must develop. You will always treat others respectfully and professionally.

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2008-2009 Undergraduate Catalog Page 87

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2009-2010 Undergraduate Catalog Page 92

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2009-2010 Undergraduate Catalog Page 95

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .

Copyright:

This material is protected by copyright
                               and can not be reused without author permission.

Last Updated:1/6/2010 4:04:25 PM