AR 328 Intermediate Graphic Design
SP 2010 HO
M.A. Marketing, Webster UniversityB.F.A. Art - Graphic Design, University of Missouri-Columbia
8:45 - 11:25 AM
Design Elements: A Graphic Style Manual by Timothy Samara
Textbooks can be purchased through the MBS bookstore
Textbooks can be purchased through the Parkville Bookstore
McAfee Memorial Library -
Online information, links, electronic databases and the Online catalog. Contact
the library for further assistance via email or at 800-270-4347.
Counseling - The Career Development Center (CDC) provides
services for all stages of career development. The mission of the CDC is to
provide the career planning tools to ensure a lifetime of career success.
Helpdesk - If you have forgotten your OPEN ID or Password, or
need assistance with your PirateMail account, please email email@example.com
or call 800-927-3024
for Current Students - A great place to look for all kinds of
McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.Career Counseling - The Career Development Center (CDC) provides services for all stages of career development. The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email firstname.lastname@example.org or call 800-927-3024Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
It is incredibly important for me as a teacher, to
provide a learning environment that is engaging and challenging for my
students. Grades are based on the creativity of the project and the level of
professionalism exhibited in the final project and presentation. When my
students leave my classroom I want them to be able to recognize the universal
fundamentals of good design and have the ability to creatively apply those
fundamentals in their work. I invite students to utilize their experiences in
their design work, while challenging them to create dynamic and targeted
pieces. I emphasize the importance of understanding the target market and the
importance of utilizing graphic design as a communications tool. In my class,
one of the most prominent questions is "how could you make this more
successful?" both for their own work and the work of others. Overall,
there are three universal objectives for the learning experience of my design
1. Challenge my students with projects and standards that are at a professional
2. Provide fundamental knowledge and tools applicable to their work while
building their creative thinking abilities
3. Enhance their understanding of how design, communications, and marketing
influence their lives and world
To ensure that they create work that is at the best of their abilities, I act
as a mentor, an editor, and a technical guru for my students.
Learning Outcomes: Core Learning Outcomes
Your final grade will be determined by my evaluation
of your work which will include:
– an average of all your graded projects
– your class participation and attitude
– your attendance and punctuality
A Indicates superior performance on all levels of evaluation,
participation in class critiques, punctual attendance and meeting project
B Indicates above average craftsmanship and problem solving abilities.
C Indicates average performance, with problems in some areas.
D Indicates failure to meet minimum standards. Problems exist in
F Indicates problems in performance, attendance and attitude.
Grading Scales (Assignments/Projects)
There will be assignments, projects and written tests. Each student
will be evaluated in the following manner:
Lab Projects and Assignment
Fulfills the Assignment 20%
Growth and Development 20%
Class Participation 20%
(Discussion, attendance, work habit, etc)
Late Submission of Course Materials:
The accumulation of more than four absences will result in the
student’s failure for the class. Class critiques are part of the completion of
each assigned project. Students who fail to submit the project or assignment on
the due date will lose one letter grade on the project. With a Doctor’s note
you may submit your project, make up your in class assignment or take the
written test. But you will receive one grade lower as a final grade for
submitting it late as per the class policy. Missing a critique will result in
your project being lowered one grade.
Classroom Rules of Conduct:
You are expected to actively participate in all lectures, discussions
and critiques. When I am not lecturing, you are expected to work on your
current project during class so that you can benefit from interaction with your
peers and with me. It is beneficial for you to communicate with your classmates
during the design process as this interchange of ideas often leads to better
Critiques are informal forums where you will ask questions, offer observations
and constructive criticism about your classmates’ work in a constructive and
professional manner. There will be a critique of most projects on the day the
project is due, starting promptly at the beginning of class. In the critique,
you are expected to question your fellow students as to their concept, design
and presentation. Be prepared to respond to their questions and mine about your
work and to explain why your design is an effective solution. Do not feel
intimidated or persecuted; being able to effectively defend your solution and
evaluate the work of others is a critical skill that you must develop. You will
always treat others respectfully and professionally.
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2008-2009 Undergraduate Catalog Page 87
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2009-2010 Undergraduate Catalog Page 92
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2009-2010 Undergraduate Catalog Page 95
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:1/6/2010 4:04:25 PM