AR329 Typography I

for SP 2010

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AR 329 Typography I


SP 2010 HO


Khawaja, Masoom




M.F.A Graphic Design-U.S.A.
M.F.A Graphic Design-Pakistan
B.F.A Graphic Design-Pakistan

Office Location

Room 227 underground Parkville campus

Office Hours

Tues-Thurs 1:00PM-2:30PM and Mons–Weds 10:00AM-12:00AM

Daytime Phone


Other Phone



Web Page

Semester Dates

JANUARY 11 - May 7, 2010

Class Days


Class Time

12:00 - 2:45 PM


AR218 and AR318 1:5:3

Credit Hours


The Fundamentals of Typography by Gavin Ambrose/Paul Harris, published by AVA Academia series.

Additional Resources:
Typographic Design: Form and Communication by Rob Carter/Ben Day/Philip Meggs-Second Edition, Wiley publishers.

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Course Description:
AR329 Typography I: An introduction to typography as a formal, functional, and expressive medium of communication. Building from the study of individual letterforms through words and paragraphs, skills are gained in spatial organization, information architecture, hierarchy, legibility, readability, and expression. Critical thinking and craftsmanship are emphasized. Prerequisites or co-requisites: AR218 and AR318 1:5:3

Educational Philosophy:

As a Graphic Design teacher, my principal objective is to expand student's design competency. In accomplishing this goal, I rely on a variety of skills including         

• Building relationships of trust with students;

• Possessing a high degree of competency    and knowledge in course material;

• Understanding the course material knowledge level of my students; and

• I believe that a teacher must encourage and allow students to take responsibility for their own learning accomplishments.

Learning Outcomes:
  Core Learning Outcomes

  1. Conceptualize and produce original letterforms.
  2. Use hardware and software for drawing and printing.
  3. Discuss type as both information and visual content.
  4. Describe the attributes of type using appropriate vocabulary.
  5. Explain some of the historically significant changes in typographic design and the evolution of letterforms.
  6. Critically examine and discuss finished work.

Core Assessment:

Class Assessment:
Class participation, projects and quizzes will be used as evaluation methods in the percentages listed. No make-up quizzes will be given. No late projects will be accepted. The first day of class and the last day of class will be used for the pre-test and post-test. The professor reserves the right to add other quizzes and exam to the course.

Grading Standards:

A         Indicates superior performance on all levels of evaluation, participation in class critiques, punctual attendance and meeting project deadlines.

B          Indicates above average craftsmanship and problem solving abilities.

C         Indicates average performance, with problems in some areas.

D         Indicates failure to meet minimum standards. Problems exist in multiple areas.

F          Indicates problems in performance, attendance and attitude.


Grading Standards                                                                          A+=97-100                    A=94-96                      A-=90-93

B+=87-89                       B=84-86                      B-=80-8                      

C+=77-79                      C=74-76                      C-=70-73

D+=67-69                      D=64-66                      D-=60-63




Grading Scales (Assignments/Projects)

There will be assignments, projects and written tests. Each student will be evaluated in the following manner:

Lab Projects and Assignment


Fulfills the Assignment                      20%

Design                                                20%

Creativity                                          20%

Growth and Development           20%

Class Participation                           20%

(Discussion, attendance, work habit, etc)

Late Submission of Course Materials:

There are no excused absences. The accumulation of more than four absences will result in the student’s failure for the class. Class critiques are part of the completion of each assigned project. Students who fail to attend a critique will lose one letter grade on the project. With a Doctor’s note you may submit your project, make up your in class assignment or take the written test. But you will receive one grade lower as a final grade for submitting it late as per the class policy.

Students needs to archive their projects during the final's week to get their final grade.

Classroom Rules of Conduct:
Computers make writing and revising much easier and more productive.  Learners must recognize though that technology may also cause problems.  Printers run out of ink and hard drive crash.  Learners must be responsible for planning ahead and meeting deadlines in spite of technology. Be sure to save copies of your work to zip disk, hard drive, and print out paper copies for backup purposes.

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2008-2009 Undergraduate Catalog Page 87

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2009-2010 Undergraduate Catalog Page 92

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2009-2010 Undergraduate Catalog Page 95

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:1/8/2010 12:25:58 AM