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AR 427 Web Page Design
Khawaja, Masoom


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

AR 427 Web Page Design

Semester

SP 2010 HO

Faculty

Khawaja, Masoom

Title

ASSISTANT PROFESSOR

Degrees/Certificates

M.F.A Graphic Design-U.S.A.
M.F.A Graphic Design-Pakistan
B.F.A Graphic Design-Pakistan

Office Location

Room 227 underground Parkville campus

Office Hours

Tues-Thurs 1:00PM - 2:30PM and Mons–Weds 10:00AM-12:00AM

Daytime Phone

816-584-6507

Other Phone

912-596-8874

E-Mail

masoom.khawaja@park.edu

masoom@mzehra.com

Web Page

http://www.mzehra.com

Semester Dates

JANUARY 11 - May 7, 2010

Class Days

--T-R--

Class Time

10:10 - 12:50 PM

Prerequisites

AR 328 1:5:3

Credit Hours

3


Textbook:

COURSE TEXTBOOK: ROBERT HOEKMAN Jr., FLASH OUT OF THE BOX, O’REILLYMEDIA, INC. AND SHERRY KINKOPH AND MIKE WOOLDRIDGE, MASTER VISUALLY DREAMWEAVER MX AND FLASH MX, WILEY PUBLISHING, INC.

Additional Resources:
Web Design Introduction /Third Edition by Shelly/Napier/Rivers
Shelly Cashman Series

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.


Course Description:

This course concentrates on training the graphic designer to develop effective design interfaces for web page design. Students combine text, images, sound and interactivity to Web presentations.  Students explore new software (for example Dreamweaver MX & FLASH MX) and technical information for Web page development and Web servers.  Current and future directions of the information superhighway, online services, search engines and World Wide Web development are investigated.

Prerequisite: AR 328. 1:5:3

Educational Philosophy:

As a Graphic Design teacher, my principal objective is to expand student's design competency. In accomplishing this goal, I rely on a variety of skills including         

• Building relationships of trust with students;

• Possessing a high degree of competency    and knowledge in course material;

• Understanding the course material knowledge level of my students; and

• I believe that a teacher must encourage and allow students to take responsibility for their own learning accomplishments

Learning Outcomes:
  Core Learning Outcomes

  1. Develop an effective graphic design interface for Web page portfolio.
  2. Demonstrate a thorough knowledge of Web design software and its appropriate use in designing a website.
  3. Demonstrate well thought through process of research and explore the right use of animation in the multi-media environment.
  4. Demonstrate understanding for professional quality computer based graphic design portfolio.
  5. Explore future directions of the information superhighway, online services, search engines and World Wide Web developments.


Core Assessment:

COURSE ASSESSMENT:


Class participation, projects and quizzes will be used as evaluation methods in the percentages listed. No make-up quizzes will be given. No late projects will be accepted. The first day of class and the last day of class will be used for the pre-test and post-test. The professor reserves the right to add other quizzes and exam to the course.


 


 


Grading Standards:


A         Indicates superior performance on all levels of evaluation, participation in class critiques, punctual attendance and meeting project deadlines.


B          Indicates above average craftsmanship and problem solving abilities.


C         Indicates average performance, with problems in some areas.


D         Indicates failure to meet minimum standards. Problems exist in multiple areas.


F          Indicates problems in performance, attendance and attitude.


                                                                       


Grading Standards                                                                          A+=97-100                    A=94-96                      A-=90-93


B+=87-89                       B=84-86                      B-=80-8                      


C+=77-79                      C=74-76                      C-=70-73


D+=67-69                      D=64-66                      D-=60-63


 F=0-59


 


Grading Scales (Assignments/Projects)


There will be assignments, projects and written tests. Each student will be evaluated in the following manner:


Lab Projects and Assignment


 


Fulfills the Assignment                      20%


Design                                                20%


Creativity                                          20%


Growth and Development           20%


Class Participation                           20%


(Discussion, attendance, work habit, etc)

Link to Class Rubric

Class Assessment:
Class participation, projects and quizzes will be used as evaluation methods in the percentages listed. No make-up quizzes will be given. No late projects will be accepted. The first day of class and the last day of class will be used for the pre-test and post-test. The professor reserves the right to add other quizzes and exam to the course.


Grading:


Late Submission of Course Materials:

There are no excused absences. The accumulation of more than four absences will result in the student’s failure for the class. Class critiques are part of the completion of each assigned project. Students who fail to attend a critique will lose one letter grade on the project. With a Doctor’s note you may submit your project, make up your in class assignment or take the written test. But you will receive one grade lower as a final grade for submitting it late as per the class policy.

Students needs to archive their projects during the final's week to get their final grade.

Classroom Rules of Conduct:

Computers make writing and revising much easier and more productive.  Learners must recognize though that technology may also cause problems.  Printers run out of ink and hard drive crash.  Learners must be responsible for planning ahead and meeting deadlines in spite of technology. Be sure to save copies of your work to zip disk, hard drive, and print out paper copies for backup purposes.

Course Topic/Dates/Assignments:

COURSE TOPICS/DATES/ASSIGNMENTS

Week Date Topics/Assignments

Week 1

11 JAN – 18 JAN

Introduction, Orientation and explanation of class procedures. Introduction to FlashMX. Lectures on Flash toolbox, motion and shape twinning. Project#1given. Small exercise on motion and shape twining.

Week 2

21 JAN –27 JAN

Project # 1 due. Lectures on Flash. Project #2 given in Flash to design an interactive Card.

Week 3

28 JAN – 3 FEB

Working on Project #2. Lectures on Flash. Class discussion.             

Week 4

28 JAN – 03 FEB

Project # 2 due. Critique. Lectures on Flash. Introduction to Project # 3. Designing a 30 seconds or more, TV Commercial for some service , person or product.     

Week 5

4 FEB – 10 FEB

Lectures on Flash. Learning how o add sound to Flash project. Working on Project #3. Class discussion.                                             

Week 6

11 FEB – 17 FEB

Working on Project #3. Class discussion.                                           

Week 7

18 FEB – 24 FEB

Project # 3 DUE. Working on the concept of the website in FlashMX. Exploring different ways of buttons and rollovers. Class discussion.  

Week 8

25 FEB – 02 MAR

Learning a new software. Lecture on DREAMWEAVER MX. Copy an existing website built in Dreamweaver MX.    

Week 9

3 MAR – 9 MAR

Break

Week 10

10 MAR – 16 MAR

Working on Final project. Collecting data for the website including images, written material etc. Designing and finish an INTRO PIECE for the website.                                              

Week 11

17 MAR – 23 MAR

Keep working on the website with emphasis on finishing the introduction and developing the whole concept for the website. Finish atleast two pages.            

Week 12

24 MAR – 30 MAR

Work session on Final project. Develop a sound system of navigation for the website and it should contain atleast 3 to 4 pages.  

Week 13

01 APR – APR 06

Working on Final project. Finishing rest of the pages in this week. Finish incorporating good music and images.

Week 14

07 APR – APR 13

Working on the sound and selecting the right music for the website. Class Critique and watching each other’s work thoroughly.            

Week 15

14 APR – APR 20

Select DOMAIN name for the website, and get ready for HOSTING or uploading the files.

Week 16

21 APR – APR 27

Start uploading website through FETCH program.      

Week17

APR 28 – MAY4

Project due. Website presentation will be held individually in front of the class. Class discussion

Week18

03 MAY –MAY 7

Projects can be changed or revised on professor’s discretion

 

 

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2008-2009 Undergraduate Catalog Page 87

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2009-2010 Undergraduate Catalog Page 92

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2009-2010 Undergraduate Catalog Page 95

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .



Rubric

CompetencyExceeds Expectation (3)Meets Expectation (2)Does Not Meet Expectation (1)No Evidence (0)
Evaluation: Critique.                                                                                                                                                                                                                                      
Outcomes
5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
A well developed technical design vocabulary and terminology is used regularly to contribute to class critiques, and always observe punctuality.

 
A growing verbal design vocabulary is evident in occasional contributions to class critiques.

 
Little evidence of verbal design vocabulary.  Rarely contributes to class critiques.

 
No evidence of verbal design vocabulary.  Does not contribute to class critiques.

 
Synthesis: Exploring Multi-media                                                                                                                                                                                                                           
Outcomes
4                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Demonstrates well thought through process of to research and explore the right use of animation in the multi-media environment.

 
Demonstrate critical thinking through collective data of design information.
 
Shows very little material, which could be used, as a source for critical thinking.
 
Fails to show any material, which could be used, as a source for critical thinking.
 
Analysis:                                                                                                                                                                                                                                                  
Outcomes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Demonstrates a refinement in the artistic and technical maturity.


 
Demonstrates an adequate refinement in the artistic and technical maturity.

 
Demonstrates an inadequate refinement in the artistic and technical maturity.

 
Fails to demonstrate any sort of refinement in the artistic and technical maturity.

 
Application:                                                                                                                                                                                                                                               
Outcomes
3                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Demonstrates design skills for interactive page layout.
1-Combining text and images
2-Handling Color and sound
3-Navigation to web presentations
4-Experimentation in animation

 
Demonstrates adequate design skills for interactive page layout.
1-Combining text and images
2-Handling Color and sound
3-Navigation to web presentations

 
Demonstrates inadequate design skills for interactive page layout.

 
Fails to demonstrate any design skills for interactive page layout.

 
Content of Communication:                                                                                                                                                                                                                                  
Outcomes
2                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
The interactive portfolio demonstrates a wide range of successful techniques for the creation of animation and for 3 dimensional surfaces.

 
The interactive portfolio demonstrates an adequate range of techniques for the creation of animation and for 3 dimensional surfaces.

 
The interactive portfolio demonstrates an inadequate range of techniques for the creation of animation and for 3 dimensional surfaces. The interactive portfolio fails to demonstrate any techniques for the creation of animation and for 3 dimensional surfaces.

 
Technical Skill in Communication:                                                                                                                                                                                                                          
Outcomes
2                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Demonstrates understanding of Webpage Software Programs, which include Flash MX and Dreamweaver MX and develop basic scripting for rollovers.

 
Demonstrates adequate understanding of Webpage Software Programs, which include Flash MX and Dreamweaver MX.

 
Demonstrates inadequate understanding of Webpage Software Programs, which include Flash MX and Dreamweaver MX.




 
Fails to demonstrate any understanding of Webpage Software Programs.



 
Discipline Competency:                                                                                                                                                                                                                                     
Outcomes
7                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Investigate current and future direction of information, online services, search engines and World Wide Web
development.

 
Investigate adequate current and future direction of information, online services and search engines.

 
Investigate inadequately current and future direction of information, online services and search engines.

 
Fails to Investigate current and future direction of information, online services and search engines.

 
Discipline Competency: Quantity of work: engagement in the labor-intensive multi-media and design processes.                                                                                                                                               
Outcomes
6                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Demonstrates understanding for professional quality computer based graphic design portfolio using the latest web design software FLASHMX.


 
Demonstrates adequate understanding for professional quality computer based graphic design portfolio using the latest web design software FLASHMX.

 
Demonstrates inadequate understanding for professional quality computer based graphic design portfolio.

 
Fails to demonstrate any understanding for professional quality computer based graphic design portfolio.

 

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Last Updated:1/7/2010 3:15:39 PM