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CA 218 Public Relations
Keefer, Penny


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.
CourseCA 218 Public Relations PE
SemesterS1E2005
FacultyKeefer, Penny
Daytime Phone760-439-4745
E-Mailpennykeefer@park.edu
pennykeefer@cox.net
Semester Dates10 Jan - 6 Mar 05
Class Days-M-W---
Class Time7:30 - 10:00 PM
Credit Hours3

Textbook:
Newsom, Turk, and Kruckeberg:  This is PR: The Realities of Public Relations, Eighth Edition 2004 ISBN: 0-534-56263-9; Pub: Wadsworth, Inc.


Course Description:
A study of the dissemination of public information through mass media; intraorganizational information; public opinion analysis, research techniques to establish psychographics within groups, applications in business, government, education, and politics.  3:0:3

Educational Philosophy:
I like a fair classroom and try to involve the students in discussions of assigned readings in such a way to stimulate thinking and creativity.  Interaction between students and the instructor is always positive and relaxed.  I do expect each student to willingly participate and do his or her best.

Learning Outcomes:
To have the student obtain a clear understanding of the fundamental concepts of the practice of public relations.  The student is to develop the ability to distinguish public relations from other organizational communication activities such as publicity, press agentry, promotion, advertising, marketing and merchandising, and how and when to use them.Enable the student to understand the trends that have shaped the growth and development of public relations as a profession and its future in globalization and new technology. Have the student appreciate the necessity of creativity and planning  in crisis public relations situations.Enable the student to understand the trends that have shaped the growth and development of public relations as a profession and its future in globalization and new technology.

Course Assessment:
Lecture, class discussions, videos, presentations, homework, quizzes and examinations.  If possible, we will either have a speaker, tour a local radio station, or attend a City Council meeting.

Grading:
Homework and quizzes           (15%)
Class participation and attendance ( 5%)
Mid term   (25%)
Presentation   (20%)
Final exam   (35%)

No extra work will be accepted for credit toward a higher grade.  The grade you receive is the grade you have earned.  Partial credit may be awarded for answers on exams if partial understanding has been shown.

90% or better A
80% up to 90% B
70% up to 80% C
60% up to 70% D
Below 60% F

Late Submission of Course Materials:
Late submission of course material is not accepted.

Classroom Rules of Conduct:
Class begins on time.  It is your responsibility to be here on time.
Being consistently late to class can deduct points from attendance.
Showing up for the last 15 minutes to 30 minutes of class will not be considered as being present for that class.
All cell phones will be turned off and put away.
Read the material to be covered in class before the next class.  
Complete all assigned homework and turn in at the beginning of the next class.
Participate in class discussions.
Satisfactory completion of the Midterm and Final exam.  
Other reading or course assignments as assigned.  
Class lecture and student notes.
Give an oral presentation with a 10 page report.
All homework/reports must be typed and double-spaced.
Appearance and format will count toward the grade.
Grammatical and spelling accuracy is absolutely necessary.
The students are responsible for all information in the text.
Students are expected to attend each scheduled class.  Regardless of cause, when a student is absent he/she is responsible for all material covered during that class period.  The student will obtain the information given in the missed class from other students in that class. The student is subject to appropriate consequences.  A student who must miss a scheduled class may be granted an excused absence at the discretion of the instructor.  All students must bring in a written confirmation why a class was missed.
Class participation is expected and will be graded and included as part of the final grade.

Course Topic/Dates/Assignments:
Date Topic

Session One
10 Jan - Mon Chapter 1- PR Roles and
               Specialties
   
Session Two
12 Jan - Wed Chapter 1- Finish
         Chapter 2-PR's Origins and
               Evolution `

Session Three Martin Luther King Day
17 Jan - Mon Chapter 3- Trends in PR

Session Four
19 Jan - Wed Chapter 4- Research

Session Five
24 Jan - Mon Chapter 5- Publics and Public
               Opinion

Session Six
26 Jan – Wed Chapter 6- Theoretical
               Underpinnings for PR

Session Seven
31 Jan – Mon Chapter 7- PR Ethics and
               Responsibilities Review Chapters 1-7

Session Eight
2 Feb – Wed Tour

Session Nine
7 Feb - Mon Midterm

Session Ten
9 Feb – Wed Chapter 8- PR and the Law

Session Eleven
14 Feb – Mon Chapter 9-Strategic Management
               in PR Practice
       Chapter 10- Communication
               Channels and Media

Session Twelve
16 Feb – Wed Chapter 11- Tactics and
               Techniques

Session Thirteen Presidents' Day
21 Feb – Mon Chapter 12- Campaigns
       Chapter 13- Crisis and
               Credibility

Session Fourteen
23 Feb – Wed Chapter 14- Public Relations
               Practice and a Worldview

Session Fifteen
28 Feb – Mon Final

Session Sixteen Groundhog Day
2 Mar – Wed Presentations and Reports

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.  
Park University 2004-2005 Undergraduate Catalog
Page 101
Individuals are required to submit their own work.  Work assignments may be collaborated with others in the class or the individual's periphery, but completed homework and exams must be the individual's own answers and conclusions.  Submitting work done by others as the student's own will not be tolerated and may result in a grade of F and being dropped from the course.  

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. <a href="http://www.park.edu/catalog">
Park University 2004-2005 Undergraduate Catalog</a> Page 101

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "WH".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2004-2005 Undergraduate Catalog Page 100
Students are expected to attend all classes and be on time.  Class will start on time and promptly after breaks.  Class time will be interrupted by one break.   Roll will be checked once at each class meeting.  The instructor must be notified if the student is unable to attend a class.  Classes missed for legitimate reasons will be excused, however, no more than 8 hours of class time may be missed for any reason.  For students who miss class, work assignments for the missed class must still be completed.  Students should be prepared for quizzes at the beginning of each class.  Students may anticipate spending 1 to 5 hours outside the classroom for each class room instruction.
If the majority of students are unable to attend a scheduled class period due to commitments by the military, or if a special event occurs which will interrupt a class period, other arrangements will be made at the convenience of both the instructor and students to reschedule the class.

Deviations from above will be handled based on individual situations, but the outcome will be determined by the general policies and guidelines of Park University.

Disability Guidelines:

Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Park University is committed to meeting the needs of all learners that meet the criteria for special assistance. These guidelines are designed to supply directions to learners concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the American with Disabilities Act of 1990, regarding learners with disabilities and, to the extent of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page:
http://www.park.edu/disability
 
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Copyright:
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