MK 351 Principles of Marketing
F1T 2007 DLD
Fry, Sheila L.
virtually via email at any time. I check my email frequently.
206.424.1576 please no calls after 8pm ET
Required Text: Basic Marketing: A Global-Managerial Approach, 16th edition
Author: Perreault and McCarthy
Order Texts at: http://direct.mbsbooks.com/park.htm
Required Text: Basic Marketing: A Global-Managerial Approach, 16th edition
Author: Perreault and McCarthy
Order Texts at: http://direct.mbsbooks.com/park.htm
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Examines factors relevant to the marketing mix (product, promotion, distribution, and price) and to marketing management. 3:0:3
This course examines factors relevant to the marketing mix (product, promotion, distribution and price) and to marketing management.
Welcome to Marketing on line! Along with your fellow on-line students, you will be a partner in pioneering higher education. Through "electronic teams," you will work with students many miles apart to complete projects and discuss marketing issues. I will serve as your facilitator and will encourage you to take responsibility for your learning processes. You will discover how to perform research for your papers and discussion topics using the World Wide Web, an extraordinary resource that is almost inexhaustible, and one that is available to you regardless of weather, holidays, or time of day. The four basic goals of this course are to provide you with:
These goals can only be achieved through a joint "on-line" effort. I will work to stimulate your interest and learning. However, you will be expected to display initiative and a program of self study as well. As a result, another objective of the course is to provide you with an environment that will reward your own intellectual effort.
Learning Outcomes: Core Learning Outcomes
A comprehensive marketing case analysis is the chosen assessment device for the Principles of Marketing course. This case will be the final exam and is designed to gauge your knowledge of the core outcomes of the class. This will be a closed book, closed note examination held during the designated final exam slot for this section in a proctored environment. Students are expected to spend approximately 45 minutes reading the case and 1 hour and 15 minutes developing an essay that addresses the core outcomes relative to the firm information presented in the case. This test will count for at least 20% of your grade. This course is part of the University-wide assessment evaluation, and all sections will receive the same case for analysis.
Link to Class RubricClass Assessment:
I will provide you with ongoing progress reports of your average grade throughout the term. Course grades will be based on a weighted composite of performance evaluations in the areas contained in the following table: Note: All work will be graded with respect to depth, breadth, and 'application' of responses.
Homework (2 questions/chapter)
Report #1 (See Course Requirements)
Case (See Course Requirements)
Case Conferencing (Six mini cases)
Weeks 1, 2, 3, 5, 6, and 8
Exam 2 -final
Course Grading Scale:
900 -- 1000 points
800 -- 899 points
700 -- 799 points
600 -- 699 points
< 600 points
Submission of Late Work: Ten points will be deducted for late work (The points will be deducted from your overall score). Note: Late work is defined as work submitted beyond Sunday evening, 12:00 AM, your time. Work submitted that is more than 1 week late will not be accepted for credit. Please let me know AHEAD of time when you have a conflict, challenge or problem. I am flexible when emergencies arise. Be proactive, and don't wait until the last minute and have options-Just in case!
Proctored final examination - The comprehensive final exam will be a case study that is designed to gauge your knowledge of the core outcomes of the class. This course is part of the University-wide assessment evaluation, and all sections will receive the same case for analysis. This will be a closed book, closed note examination held during the designated final exam slot for this section. For proctored examinations, photo identification is required at the time of the test. Guidelines for selecting an acceptable proctor can be found on the Park University Website.
Other Information on proctored exams:
Some Graduate Online courses may not require a proctored Final Examination.
The three most important grading criteria for your work will be breadth, depth, and application/synthesis of course concepts.
What this means is in all our discussions and assignments I expect you to reference the terms and concepts we cover each week and apply the concepts using real life examples and illustrations. This will not only deepen your understanding of the course concepts, but also allow you to see the concepts in action.
I will submit your grades via the gradebook each week. You will also be able to see my feedback on your submissions. You can use to to improve your work each week.
Scoring of Assignments
We use a variety of assignments in this class to help you learn the fundamental of marketing: case studies, discussion, reports ,etc. All this will help you see Marketing in real life.
When I grade your assignment I expect you to use concepts from the texts and our discussion and use real life examples to illustrate your ideas. Basically bring the class alive and show of what you learned!
All should apply the concepts covered during the week and any additional thoughts you may have. I am looking to see that you can apply the information and show me what you have learned. Remember-case studies require in depth analysis and detailed explanation of your conclusions.
If you have any questions about the assignments, please don’t hesitate to ask-I am happy to help!
Case Conferencing: 270 possible points Students will earn points for each week based on the following criteria.
45 points possible for each week. Students will earn points as follows:
20 points for submitting answers to the case-posted to the Discussion Area. For your initial case answer, keep the following in mind since it is the criteria for earning your point…Did you apply the concepts from class in your answers? Did you use your own words instead of rewriting the text? Is your answer more than a few sentences so you can best explain and illustrate your thoughts? Due by Day 7of each week
25 points will be earned based on the following rubric. Due by midnight of Day 7 of each week. I will award the remaining 2 pts at the end of the term based on your overall interaction with the course.
no contributions or
only posted case answer
Clearly understands concepts and incorporates them in discussion
Always advances discussion
Always includes examples and real life applications
Understands concepts and incorporates them in discussion
Often/sometimes advances discussion
Often/sometimes includes examples and real life applications
Not evident concepts are understood and are not incorporated in discussion
Responses are copied, have little to do with concepts and doesn’t advance discussion
Examples and real life applications are not included
When calculating your weekly score, there are a number of possibilities in coming up with a final score. Of the 4 points available each week for timeliness and quality, half are for timeliness of the contributions and half are for the quality of the contributions. i.e.-Excellent would be 2 pts for timeliness and 2 for quality. Below Average would be .5 for timeliness and .5 for quality. So what does that mean? Perhaps you sent 5 excellent contributions(notes) on only one day or sent 1 note a day all week, but they just said, “great answer” or were below average in nature. In those cases, you would earn partial points in each category. For the previous examples both people would earn 2.5 pts for the week. With the first one, you would earn 2 pts for great quality and a .5 for the timeliness. The second one would earn 2 pts for timeliness and .5 for the quality. The Average classification would work the same way and that point spread allows for a range of contributions and we all improve our discussion skills. The contributions closer to excellent will be receiving the higher score.
20 pts will be awarded at the end for participation in the Current Events threads and your overall contribution to the class discussion in the optional discussion weeks.
The final exam for all School of Business and Management courses must be passed with a grade of 60% or higher in order to pass the course regardless of the overall average. The grade for students who pass the proctored final will be based on the overall average of homework and tests taken during the course. The final exam must address only material which the student has been taught in class.
All final exams in all School of Business and Management courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Associate Dean.
The following is an abbreviated schedule. I am available to assist you at each step along the way. Just send me an email or give me a call at the number in the upper left hand corner of this syllabus.
Week 1: Marketing's Role Within The Global Economy, Firm, and Nonprofit Organization
·On-Line Discussion Assignment: Read McDonald's "Seniors" Restaurant, page 680, and post to the Discussion Area, your response to the questions at the end of the case. You may provide any other comments you wish. Also, please post your E-mail address, along with a brief work and/or educational background to the Introduction thread
·Homework: Answer any one question at the end of each chapter assigned for week 1, and any 1 internet exercise from the chapters , and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 1: Homework
Week 2: Finding and Evaluating Target Market Opportunities with Market Segmentation
·On-Line Discussion Assignment: Read Sleepy Inn Motel, page 682, and post to the Discussion Area, your response to the questions at the end of the case. You may provide any other comments you wish.
·Homework: Answer any one question at the end of each chapter assigned for week 2; the internet exercises on page 80 and page 107, and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 2: Homework.
Week 3: Demographic and Behavioral Dimensions of Global Consumer Markets
·On-Line Discussion Assignment: Read Fulton's Ice Land, page 684, and post to the Discussion Area, your response to the questions at the end of the case. You may provide any other comments you wish.
·Report #1: Report #1 (See the Report 1 Folder for details) is due the end of this week. It summarizes your search of the web pages of various companies. You are to select one company, and report on their Product offerings and Promotional strategies. This may require you to E-Mail that company to obtain additional information. The report should be no longer than 1200 words (about 3 pages). You will need to submit it to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 3: Report 1.
·Homework: Answer any one question at the end of each chapter assigned for week 3; the internet exercises on page 132 and page 168 (What is your VALS profile?), and and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 3: Homework.
Week 4: Business and Organizational Customers and Their Buying Behavior And Improving Decisions With Marketing Information
·On-Line Discussion Assignment: None for this week.
·Homework: Answer any one question at the end of each chapter assigned for week 4; the internet exercises on page 187 and page 218, and and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 4: Homework
·Exam #1: Check the Exam Folder under Week 4 for the exam. After completing it, please submit it to the Dropbox -- Week 4:Exam 1.
Week 5: Elements of Product Planning and Product Management
·On-Line Discussion Assignment: Read Healthy Water, Inc, page 690, and post to the Discussion Area, your response to the questions at the end of the case. You may provide any other comments you wish.
·Homework: Answer any one question at the end of each chapter assigned for week 5; the internet exercises on page 253 and page 276, and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 5: Homework.
Week 6: Place and Development of Channel Systems, and Retailers, Wholesalers, and Their Strategy Planning
·On-Line Discussion Assignment:Read Digital Depot, page 688, and post to the Discussion Area, your response to the questions at the end of the case. You may provide any other comments you wish.
·Homework: Answer any one question at the end of each chapter assigned for week 6; the internet exercises on page 300 and page 349, and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 6: Homework.
Week 7: Promotion and Personal Selling
·On-Line Discussion Assignment: None.
·Homework: Answer any one question at the end of each chapter assigned for week 7; the internet exercises on page 380 and page 412, and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 7: Homework
Week 8: Advertising, Sales Promotion, and Price Setting
·On-Line Discussion Assignment: Read Valley Furniture page 699, and post to the Discussion Area, your response to the questions at the end of the case. You may provide any other comments you wish.
·Homework: Answer any one question at the end of each chapter assigned for week 8; the internet exercises on page 436 and page 472, and submit them to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 8: Homework
Final Exam: The comprehensive final exam will be a case study that is designed to gauge your knowledge of the core outcomes of the class. This will be a closed book, closed note examination.
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2007-2008 Undergraduate Catalog Page 85-86
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2007-2008 Undergraduate Catalog Page 85
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2007-2008 Undergraduate Catalog Page 87-88
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Attachments:Fry MKT351 syllabusRubric
Last Updated:7/27/2007 11:30:37 AM