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MG 495 Business Policy
Parmenter, David V.

COURSE TITLE: Business Policy
INSTRUCTOR: David Parmenter
PHONE: (913) 220-8396
TERM DATES: October 30, 2004 to December 18, 2004
MEETING TIME: Saturdays, 1:00 PM – 5:20 PM
SITE: MetroPark Programs - Parkville, Missouri
The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

COURSE DESCRIPTION: A series of business cases and materials dealing with a variety of problems confronting general management selected to illustrate the major areas of managerial concern: environmental opportunities and constraints, formulation of business policy, organization for business activity, and marshalling of resources for achieving objectives of the firm. Prerequisite: Completion of business/management core. 3:0:3.

COURSE GOALS: To prepare the learner to manage strategically. Today’s corporations’ dynamic environments need to be monitored and analyzed. Information technology and globalization heavily affect these dynamic environments. With a focus of monitoring and analyzing the ever-changing environments, the learner will have a better understanding of how managers can be more effective and efficient not only in today’s world, but in tomorrow’s as well.

• The student will be able to discuss the importance of strategic management in today’s dynamic global marketplace
• The student will be able to develop a framework of analysis for an organization and its dynamic environments.
• The student will identify and discuss central issues and problems in complex cases.
• The student will be able to explain the importance of defining the company mission and social responsibility
• The student will be able to identify and discuss internal and external factors in an organization that offers opportunities and threats while exploiting the organization’s strengths and minimizing its weaknesses
• The student will be able to discuss the role of long-term objectives, generic and grand strategies in the strategic management process.
• The student will be able to explain the importance of strategic analysis in building sustainable competitive advantages.
• The will be able to discuss the importance of strategic analysis in rationalizing diversification to build shareholder value
• The student will be able to discuss the importance short-term objectives, functional tactics, reward systems, and employee empowerment in the implementation of a strategy
• The student will be able to explain the importance of leadership, structure, and culture on the implementation of a strategy and the importance of evaluating and controlling a strategy after implementation.

COURSE ARRANGEMENTS: Teaching techniques will include lecture, discussions, text, study guides, videos, concept applications, current events, case studies, field trip and strategic audits.

COURSE REQUIREMENTS: Graded Assignments:
1. Weekly quizzes will be given beginning the second session. Quizzes will 20 points. Total Value of Quizzes: 140 points
2. A strategic audit will be due on the last class meeting. Standard MLA research paper format is expected. In addition, at least five sources are required for the audit and MUST be cited. The strategic audit should analyze an organization for which the student is interested. Guidelines for a strategic audit will be given to the students on the first class session. The written project should follow these guidelines. (40 Points Possible)
3. An oral presentation of the above-mentioned strategic audit will be given to the class on the last class meeting. Presentations should be at least fifteen minutes in length. Visual aids are encouraged. (10 points)
4. Each student will analyze ONE case study from the text. To receive full credit for each case, the learner will submit a type written overview of the case. For the case, two outside sources must be used and cited to justify analysis. Students will select cases on the first class session, and presentations will be given from third to eighth class session as assigned by the instructor. For each case the student will also give an oral presentation of the case and the discussion questions to the class. The learner must also be prepared to discuss the case with the class at that time. (25 points)
5. Each student will summarize and present a current event that relates to a topic for a selected chapter. The student will summarize in a written report the current event with an explanation of how the event relates to the chapter topic. In addition for possible full credit, the student must present the current event to the class. The current event must be cited in the written report in MLA format. The current event must have been published within the last three months. The current events will be presented session two through seven. The student will be assigned chapters for their current event topics in the first class session. (20 points)
6. The text, instructor, and outside materials are all resources used for this course. In addition each student with their personal experiences, knowledge, and skills are viewed as class resources. Consequently attendance and punctuality are extremely important. Attendance and punctuality will be monitored. . (15 points)

A breakdown of the attendance is as follows:
(-) 5 points = first absence
(-) 10 points = second absence
Three absences is an academic withdrawal
(-) 3 points = for each class not fully attended

• Please note that a student may lose more that the total of 15 points for attendance.

TEXTBOOK LIST: John Pearce and Richard Robinson. Strategic Management: Formulation, Implementation, and Control, Ninth Edition. New York: McGraw Hill Irwin, 2005.


Week Date Topics/Assignments
1 10/30 Orientation to class
Study guide for Chpt. 1, 2 Strategic Audit Guidelines and Notes
Students will choose their case studies from the text.
2 11/6 Quiz on Chpt. 1, 2 and notes
Beginning of Students’ case presentations and current events
Study guide for Chpt. 3, 4 and notes
3 11/13 Quiz on Chpt. 3, 4 and notes
Case Presentations and current events continued
Study guide for Chpt. 5 and notes
4 11/20 Quiz on Chpt. 5 and notes
Study guide Chpt. 7, 8 notes
Case presentations and current events continued
5 11/27 Quiz on Chpt. 7, 8 and notes
Study guide for Chpt. 6 and notes
Case presentations and current events continued
6 12/4 Quiz on Chpt. 6 and notes
Study guide for Chpt. 9 and notes
Case presentations current events continued
7 12/11 Quiz on Chpt. 9 and notes
Study guide for Chpt. 10, 11 and notes
Case presentations and current events continued
8 12/18 Quiz on Chpt. 10, 11 and notes
Oral Presentation of Strategic Audits
Written Strategic Audits DUE

CLASS POLICIES: The following class policies have been established by Park University, and are available to students to review in the Park University Undergraduate Catalog 2004-2005.
Academic Honesty: “Academic Honesty is required of all members of a learning community. Hence, Park will not tolerate cheating or plagiarism on tests, examinations, papers or other course assignments. Students who engage in such dishonesty may be given failing grades or expelled from Park. Plagiarism—the appropriation or imitation of the language or ideas of another person and presenting them as one’s original work—sometimes occurs through carelessness or ignorance. Students who are uncertain about proper documentation of sources should consult their instructors.”
Attendance Policy: “Students are expected to attend each and every schedule meeting of all courses in which they are enrolled and to be present for the full class period. Absenteeism and tardiness, regardless of cause, are a threat to academic achievement. Classes missed for legitimate reasons (e.g., illness, death in the family, work assignments, temporary duty) may be excused at the determination of the instructor; however, “excused” students absent from classes are responsible for all materials covered during the class period. The student is also subject to appropriate consequences, as described by instructor in the syllabus. A student who has two consecutive “unexcused” absences will be withdrawn from class. To comply with Federal regulations, instructors must keep a written record of attendance for every student. An incomplete will not be issued to a student who has unexcused or excessive absences recorded for the course.”
Late Submission of Course Material: Quizzes will be made-up at a regularly scheduled session. The written report and the oral presentation cannot be made-up unless prior arrangements have been made.

DISABILITY GUIDELINES: Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University’s policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the American with Disabilities Act of 1990, regarding students with disabilities and, to the extent of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University’s policies and procedures related to disability can be found on the Park University web page:

GRADING POLICY: Final grades are computed as a percentage of the total 250 points, which is the total number of points possible. The individual point values per assignments are listed in graded assignments.

A = 90 – 100%
B = 80 – 89%
C = 70 – 79%
D = 60 – 69%
F = less than 60%