Syllabus Entrance
Printer Friendly
Email Syllabus

MK 491 Seminar in Marketing
Hogan, Kenneth A.


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.
CourseMK 351 Principles of Marketing
SemesterF2E2004
FacultyHogan, Kenneth A.
TitleInstructor
Degrees/CertificatesMBA
BS Ed
Office LocationEducation Center Camp Pendleton
Office Hours9AM - 5PM
Daytime Phone760.889.4461
E-MailKenneth.Hogan@park.edu
kenatpark@adelphia.net
Semester Dates10-25-04 to 12-19-04
Class DaysFridays
Class Time4:45 - 9:45 PM
Credit Hours3

Textbook:
Beardon, Ingram, LaForge.  (2004). Marketing Principles and Perspectives (4th ed.).  McGraw-Hill.  Boston.

Textbooks can be purchased though the MBS bookstore

Course Description:
A study of the dissemination of Marketing and its principles and perspectives will provide an in-depth understanding of marketing strategy; segmentation, and consumer behavior.  Effective Marketing will include: global studies, relationships, ethics, consumer value, and productivity.

Educational Philosophy:
As a faculty member and Adjunct Instructor of Park University I will provide access to academic excellence, prepare the learners to think critically, communicate effectively, explore different methodologies of research, and engage in lifelong learning.

Learning Outcomes:
1.  Demonstrate a substantial knowledge of the variety of disciplinary research methods to include both qualitative and quantitative methodologies, relating to marketing.

2.  Understand the principles of marketing within all realms of media.

3.  Utilize the philosophies of this class to explore current commercial, government, and political situations and how they affect marketing decisions.    

4.  Focus on ethical and moral dilemmas affects on marketing.

5.  Illuminate the process of Marketing by deveopling a marketing plan.

Course Assessment:
Students will be graded on performance in the classroom, attendance, participation, successful completion of all assignments and tests.  

Grading:
Homework:10%                                              
Attendance:10%                                            Final paper/presentation: 25%                                    
Mid-Term Examination: 25%                                    
Final Examination:
30%

90 –100 “A”
80-89 “B”  
70-79 “C”
65-69 “D”
64 and below , “F”

Late Submission of Course Materials:
There will be no acceptation of late materials, unless deployed, or previous arrangements have been made with the professor.  

Classroom Rules of Conduct:
1.  No interruption while learners are discussing and/or asking questions.
2.  Class starts at the published time -- attendance will be taken.  No Exceptions!
3.  Homework is due on the date given, not after.
4.  You must be present for all presentations, mid-term, and final exam!

Course Topic/Dates/Assignments:
Note:  All students must read the chapter for the session previous to attending class.  Each chapter has either brief case studies, or questions at the conclusion. They are to be completed prior to class, and are considered homework for Marketing.  

1. October 29th, Introductions, course policies and review of the syllabus. Discussion~ marketing plan~ selecting a product & remarket it, questions, and lecture. Homework: Part One, Ch.1 Applying Marketing Skills, Ch. 2 Using the www In Marketing, and Ch. 3 Thinking About Marketing.  Part Two: Ch. 4 Thinking About Marketing and Ch.5  Using the www In Marketing Activity One

2. November 5 th ,Text Part One & Two: Discussion, review, discussion questions, lecture, video. Homework: Part Three: Ch. 6 Thinking About Marketing and Ch 7 Thinking About Marketing

3. November 12th, (11Nov. Veteran's Day~ No Class) Text Part Three: Discussion, review, discussion questions, video. Homework: Part Four: Ch. 8 Thinking About Marketing; Ch. 9 Using the www In Marketing Activity One; Ch. 10 Using the www In Marketing Activity One.

4. November 19th , Text Part Four: Mid-term Exam, discussion, review, discussion questions, video. Homework: Part Five: Ch. 11 Thinking About Marketing; Ch. 12 Thinking About Marketing.

5. November 26th (No Class 25-26 Nov.) Thanksgiving Holiday, Text Part Six: Ch. 13 Thinking About Marketing;      Ch.14 Using the www In Marketing Activity One & Two; Ch. 15 Case Studies 15-1 & 15-2.

6. December 3rd, Part Seven: Discussion, review, discussion question questions, video. Homework: Part Seven, Ch. 16 Case Study 16-1; Ch.17 Thinking About Marketing; Ch. 18 Case 18-1.

7. December 10th,   Marketing Plan Presentations, discussion, review, discussion questions, video. Homework: Part Seven: Ch. 19 Applying Marketing Skills and Ch. 20 “You Pick One”

8. December 17th ,Final Exam, Marketing Plan Presentations, and finalize all business.

 Class ActivitiesAssignmentsTests
Meeting - 1October 29th, Introductions, course policies and review of the syllabus. Discussion~ marketing plan~ selecting a product & remarket it, questions, and lecture.Part One, Ch.1 Applying Marketing Skills, Ch. 2 Using the www In Marketing, and Ch. 3 Thinking About Marketing.  Part Two: Ch. 4 Thinking About Marketing and Ch.5  Using the www In Marketing Activity One

None
Meeting - 2November 5 th ,Text Part One & Two: Discussion, review, discussion questions, lecture, video.Part Three: Ch. 6 Thinking About Marketing and Ch 7 Thinking About Marketing
None
Meeting - 3November 12th, Text Part Three: Discussion, review, discussion questions, video.Part Four: Ch. 8 Thinking About Marketing; Ch. 9 Using the www In Marketing Activity One; Ch. 10 Using the www In Marketing Activity One.
None
Meeting - 4November 19th , Text Part Four: Mid-term Exam, discussion, review, discussion questions, video.Part Five: Ch. 11 Thinking About Marketing; Ch. 12 Thinking About Marketing.Mid-Term Exam
Meeting - 5November 26th Thanksgiving HolidayText Part Six: Ch. 13 Thinking About Marketing;      Ch.14 Using the www In Marketing Activity One & Two; Ch. 15 Case Studies 15-1 & 15-2.
None
Meeting - 6December 3rd, Part Seven: Discussion, review, discussion question questions, video.Part Seven, Ch. 16 Case Study 16-1; Ch.17 Thinking About Marketing; Ch. 18 Case 18-1.
None
Meeting - 7December 10th,   Marketing Plan Presentations, discussion, review, discussion questions, video.Part Seven: Ch. 19 Applying Marketing Skills and Ch. 20 “You Pick One”None
Meeting - 8December 17th ,Final Exam, Marketing Plan Presentations, and finalize all business. Final Exam

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.  
Park University 2004-2005 Undergraduate Catalog
Page 101

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing.
Park University 2004-2005 Undergraduate Catalog
Page 101

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "WH".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2004-2005 Undergraduate Catalog Page 100


Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply.  Park University is committed to meeting the needs of all learners that meet the criteria for special assistance.  These guidelines are designed to supply directions to learners concerning the information necessary to accomplish this goal.  It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the American with Disabilities Act of 1990, regarding learners with disabilities and, to the extent of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply.  Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .

Copyright:
This material is copyright and can not be reused without author permission.