Textbooks can be purchased though the MBS bookstore
A study of the dissemination of Marketing and its principles and perspectives will provide an in-depth understanding of marketing strategy; segmentation, and consumer behavior. Effective Marketing will include: global studies, relationships, ethics, consumer value, and productivity.
As a faculty member and Adjunct Instructor of Park University I will provide access to academic excellence, prepare the learners to think critically, communicate effectively, explore different methodologies of research, and engage in lifelong learning.
1. Demonstrate a substantial knowledge of the variety of disciplinary research methods to include both qualitative and quantitative methodologies, relating to marketing.
2. Understand the principles of marketing within all realms of media.
3. Utilize the philosophies of this class to explore current commercial, government, and political situations and how they affect marketing decisions.
4. Focus on ethical and moral dilemmas affects on marketing.
5. Illuminate the process of Marketing by deveopling a marketing plan.
Students will be graded on performance in the classroom, attendance, participation, successful completion of all assignments and tests.
Attendance:10% Final paper/presentation: 25%
Mid-Term Examination: 25%
90 –100 “A”
64 and below , “F”
Late Submission of Course Materials:
There will be no acceptation of late materials, unless deployed, or previous arrangements have been made with the professor.
Classroom Rules of Conduct:
1. No interruption while learners are discussing and/or asking questions.
2. Class starts at the published time -- attendance will be taken. No Exceptions!
3. Homework is due on the date given, not after.
4. You must be present for all presentations, mid-term, and final exam!
Note: All students must read the chapter for the session previous to attending class. Each chapter has either brief case studies, or questions at the conclusion. They are to be completed prior to class, and are considered homework for Marketing.
1. October 29th, Introductions, course policies and review of the syllabus. Discussion~ marketing plan~ selecting a product & remarket it, questions, and lecture. Homework: Part One, Ch.1 Applying Marketing Skills, Ch. 2 Using the www In Marketing, and Ch. 3 Thinking About Marketing. Part Two: Ch. 4 Thinking About Marketing and Ch.5 Using the www In Marketing Activity One
2. November 5 th ,Text Part One & Two: Discussion, review, discussion questions, lecture, video. Homework: Part Three: Ch. 6 Thinking About Marketing and Ch 7 Thinking About Marketing
3. November 12th, (11Nov. Veteran's Day~ No Class) Text Part Three: Discussion, review, discussion questions, video. Homework: Part Four: Ch. 8 Thinking About Marketing; Ch. 9 Using the www In Marketing Activity One; Ch. 10 Using the www In Marketing Activity One.
4. November 19th , Text Part Four: Mid-term Exam, discussion, review, discussion questions, video. Homework: Part Five: Ch. 11 Thinking About Marketing; Ch. 12 Thinking About Marketing.
5. November 26th (No Class 25-26 Nov.) Thanksgiving Holiday, Text Part Six: Ch. 13 Thinking About Marketing; Ch.14 Using the www In Marketing Activity One & Two; Ch. 15 Case Studies 15-1 & 15-2.
6. December 3rd, Part Seven: Discussion, review, discussion question questions, video. Homework: Part Seven, Ch. 16 Case Study 16-1; Ch.17 Thinking About Marketing; Ch. 18 Case 18-1.
7. December 10th, Marketing Plan Presentations, discussion, review, discussion questions, video. Homework: Part Seven: Ch. 19 Applying Marketing Skills and Ch. 20 “You Pick One”
8. December 17th ,Final Exam, Marketing Plan Presentations, and finalize all business.
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing.
Park University 2004-2005 Undergraduate Catalog Page 101
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2004-2005 Undergraduate Catalog Page 100
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Park University is committed to meeting the needs of all learners that meet the criteria for special assistance. These guidelines are designed to supply directions to learners concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the American with Disabilities Act of 1990, regarding learners with disabilities and, to the extent of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
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