AR328 Intermediate Graphic Design

for SP 2008

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Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.


AR 328 Intermediate Graphic Design


SP 2008 HO


King, David


Assistant Professor of Graphic design

Office Location


Office Hours

M+F: 10AM-11AM; 5M-6PM; W:4:30-6:30

Daytime Phone



Class Days


Class Time

11:00 - 1:40 PM

Credit Hours


There is no text required for the course

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
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Course Description:
Intermediate Graphic Design examines the photograph and its use in graphic arts. The use of Adobe Photoshop coupled with study in type design and design history are the focuses of the course. The process of developing design discipline is emphasized while producing portfolio quality projects that reflect a growing understanding of industry standards and practice. Prerequisite AR 318 1:5:3

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This course presents graphic design as a problem solving skill used to communicate information visually and creatively to an audience. You will learn conceptual and practical fundamentals of successful graphic design by participating in lectures, class discussions, critiques and by completing the assigned exercises.

Educational Philosophy:
Graphic designers are employed to communicate information visually and creatively. This process involves learning to synthesize information and evolving strategies for presenting information clearly, efficiently, appropriately and in a visually compelling manner.

Learning Outcomes:
  Core Learning Outcomes

  1. Compare and contrast graphic design work in a cross platform environment.
  2. Use precise terms to describe type and aspects of design.
  3. Examine the psychology of type.
  4. Implement advanced features of Adobe Photoshop and other graphic software.
  5. Critically compare multiple versions of finished works.
  6. Operate and care for systems in the Graphics Lab.

  Instructor Learning Outcomes
  1. learn and practice the creative process as it applies to solving graphic design problems
  2. learn how to successfully communicate concepts and information visually
  3. learn how to develop consistent, successful strategies for solving problems
  4. develop analytical skills and learn how to verbally communicate visual concepts
  5. learn the psychological rules of organizing space for maximum clarity & impact
  6. develop skill in the recognition, creation and use of successful typography
  7. learn how to construct visual metaphors
  8. learn craft and presentation skills
  9. develop critical thinking skills
  10. learn to see
Core Assessment:

Class Assessment:
Your final grade will be determined by my evaluation of your work which will include:
        – an average of all your graded projects
        – your class participation and attitude
        – your attendance and punctuality

Projects will be evaluated according to the following criteria:
        – was the problem critically analyzed before beginning ideation?
        – were objectives and priorities formulated prior to executing your design?
        – did you produce an original, creative solution to the problem?
        – did you "push the envelope" or settle for a safe solution? Remember, no omelet has ever been made without             breaking some eggs.
        – did you produce a sufficient number of thumbnails sketches to thoroughly explore alternative solutions?
        – does your project display a high level of craftsmanship? Even the best ideas can fail to convince if they are                 obscured by bad craftsmanship or a presentation.
        – did you follow the exercise instructions?
        – did you complete the exercise and submit it by the due date?

        Class Participation will be evaluated according to the following criteria:
        – do you actively participate in classroom discussions and critiques?
        – do you display an enthusiasm about the course material?
        – are you able to verbally communicate visual concepts with clarity and correct

Since you are here to learn, effort and steady improvement by you throughout the course will always be a positive factors in my overall evaluation of your work.

Late Submission of Course Materials:
A project brief will be handed out at the beginning of each new project. The brief will explain the goal and the requirements of the project, the media to be used, the method of presentation and the project due date.  Project deadlines are a fact of life for graphic designers. It is crucial to your success as a designer that you learn to organize and budget your time wisely to make certain that you allow enough time to complete your project by the due date. Finished projects are due at the beginning of class on the date that they are due. Any projects or assignments not handed in at the beginning of class will be considered late. Late projects will automatically be lowered by 1 letter grade (for example, from an a to b) for each day that the project is late. Missing a critique will result in your project being lowered one grade.

Classroom Rules of Conduct:
You are expected to actively participate in all lectures, discussions and critiques. When I am not lecturing, you are expected to work on your current project during class so that you can benefit from interaction with your peers and with me. It is beneficial for you to communicate with your classmates during the design process as this interchange of ideas often leads to better design solutions.

Critiques are informal forums where you will ask questions, offer observations and constructive criticism about your classmates’ work in a constructive and professional manner. There will be a critique of most projects on the day the project is due, starting promptly at the beginning of class. In the critique, you are expected to question your fellow students as to their concept, design and presentation. Be prepared to respond to their questions and mine about your work and to explain why your design is an effective solution. Do not feel intimidated or persecuted; being able to effectively defend your solution and evaluate the work of others is a critical skill that you must develop. You will always treat others respectfully and professionally.

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2007-2008 Undergraduate Catalog Page 85-86
It is expected that the work that you do for this class will be your own. Plagiarism is the act of representing someone else's words or ideas or images as your own. Plagiarism is the most serious academic offense that you can commit and will not be tolerated. Committing plagiarism will result in a failing grade for the project and possible failure in the course. If you suspect that some one has plagiarized, please contact me outside of class.

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2007-2008 Undergraduate Catalog Page 85

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment.
  3. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  4. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  5. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  6. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  7. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2007-2008 Undergraduate Catalog Page 87-88
Since I am here as a resource for you and because there is a great deal that can be learned by working in a collaborative environment with your peers, class attendance is mandatory and roll will be taken at the beginning of each class.If you find an absence unavoidable, please contact me by e-mail or phone.
You are expected to be prepared for every class meeting by bringing appropriate working materials to class and by demonstrating ongoing progress on your current project. You are expected to have projects completed at the start of class on the project's due date. You are expected to do any assigned reading and be prepared to discuss the reading in class.

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:1/24/2008 5:54:06 PM