AR428 Graphic Design Portfolio

for SP 2008

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Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.


AR 428 Graphic Design Portfolio


SP 2008 HO


Khawaja, Masoom




M.F.A Graphic Design-U.S.A.
M.F.A Graphic Design-Pakistan
B.F.A Graphic Design-Pakistan

Office Location

Room 227 underground Parkville campus

Office Hours

Tuesdays-Thursdays 1;00PM - 2:30PM.

Daytime Phone


Other Phone



Web Page

Semester Dates

ANUARY 14 - May 11, 2008

Class Days


Class Time

2:25 - 5:05 PM


AR 418. 1:5:3

Credit Hours



Recommended: Creative Solutions for Unusual Projects by Scott Boylston, How Design Books, Cincinnati, OH.ISBN: 1-58180-120-3.

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information

Course Description:

The emphasis of this final course in the graphic design sequence is the completion of the professional quality computer based graphic design portfolio and further contact with professional design organizations. Real world concepts of portfolio presentation, career networking, emerging technologies and job interviewing are presented. Prerequisite: AR 418. 1:5:3

Educational Philosophy:

As a Graphic Design teacher, my principal objective is to expand student's design competency. In accomplishing this goal, I rely on a variety of skills including:


• Building relationships of trust with students;

• Possessing a high degree of competency and knowledge in course material;

• Understanding the course material knowledge level of my students; and

• I believe that a teacher must encourage and allow students to take responsibility for their own learning accomplishments

Learning Outcomes:
  Core Learning Outcomes

  1. Compose a professional design portfolio, which includes digital/print versions, and resume.
  2. Design and construct a compact and thorough system for packaging ones print portfolio, which includes the individual's life time projects as a student
  3. Identify a personal design style and be able to articulate its qualities in accepted design vocabulary.
  4. Use the Internet and other media as a job search and research tool.

  Instructor Learning Outcomes
  1. • Use different medium and materials for the formation of their portfolio package
  2. • Demonstrate a thorough knowledge of Graphic softwares and their appropriate use.
  3. • Demonstrate real-world project skills in planning, research, execution, sales, marketing and presentation.
Core Assessment:

Class Assessment:

Class participation, projects and quizzes will be used as evaluation methods in the percentages listed. No make-up quizzes will be given. No late projects will be accepted. The first day of class and the last day of class will be used for the pre-test and post-test. The professor reserves the right to add other quizzes and exam to the course. 


Grading Standards:

A            Indicates superior performance on all levels of evaluation, participation in class critiques, punctual attendance and meeting project deadlines.

B            Indicates above average craftsmanship and problem solving abilities.

C            Indicates average performance, with problems in some areas.

D            Indicates failure to meet minimum standards. Problems exist in multiple areas.

F            Indicates problems in performance, attendance and attitude.


Grading Standards                                                                                    A+=97-100                                                A=94-96                        A-=90-93

            B+=87-89                                                B=84-86                        B-=80-8                       

            C+=77-79                                                C=74-76                        C-=70-73

            D+=67-69                                                D=64-66                        D-=60-63



Grading Scales (Assignments/Projects)

There will be assignments, projects and written tests. Each student will be evaluated in the following manner:

Lab Projects and Assignment

Fulfills the Assignment                        20%

Design                                                     20%

Creativity                                                20%

Growth and Development                        20%

Class Participation                                    20%

(Discussion, attendance, work habit, etc)

Late Submission of Course Materials:

There are no excused absences. The accumulation of more than four absences will result in the student’s failure for the class. Class critiques are part of the completion of each assigned project. Students who fail to submit the project or meet the deadline will lose one letter grade on the project. With a Doctor’s note you may submit your project, make up your in class assignment or take the written test. But you will receive one grade lower as a final grade for submitting it late as per the class policy.

Classroom Rules of Conduct:

Computers make writing and revising much easier and more productive.  Learners must recognize though that technology may also cause problems.  Printers run out of ink and hard drive crash.  Learners must be responsible for planning ahead and meeting deadlines in spite of technology. Be sure to save copies of your work to zip disk, hard drive, and print out paper copies for backup purposes.

Course Topic/Dates/Assignments:




Week 1

14 JAN – 18 JAN

Introduction, Orientation and explanation of class procedures. Introduction to Project #1. Joint project with Interior Design.


Week 2

21 JAN – 25 JAN

Work session on project #1. Joint project with Interior Design


Week 3

28 JAN – 1 FEB

Work session on project #1. Joint project with Interior Design


Week 4

04 FEB – 08 FEB

Work session on project #1. Joint project with Interior Design


Week 5

11 FEB – 15 FEB

Class discussion. Work session on project #1. Joint project with Interior Design


Week 6

18 FEB – 22 FEB

Work session on project #1. Joint project with Interior Design.


Week 7

25 FEB – 01 MAR

Work session on project #1. Project #1 due.


Week 8

03 MAR – 08 MAR

Introduction to Project #4. Design a system for an effective print portfolio


Week 9

10 MAR – 15 MAR



Week 10

17 MAR – 22 MAR

Work session on project #1. Individual PORTFOLIO


Week 11

24 MAR – 29 MAR

Work session on project #1. Individual PORTFOLIO


Week 12

31 MAR – 05 APR

Work session on Project #1. Individual PORTFOLIO


Week 13

07 APR – 12 APR

Work session on Project #1. Individual PORTFOLIO


Week 14

14 APR – 19 APR

Working on your individual PORTFOLIO. Class Discussion


Week 15

21 APR – 26 APR

Working on your System for PORTFOLIO. Class discussion.


Week 16

28 APR – 03 MAY

Working on your individual PORTFOLIO. Class Discussion   



05 MAY – 10 MAY

FINAL WEEK. Projects can be changed or revised on professor’s discretion

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2007-2008 Undergraduate Catalog Page 85-86

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2007-2008 Undergraduate Catalog Page 85

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment.
  3. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  4. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  5. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  6. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  7. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2007-2008 Undergraduate Catalog Page 87-88

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:1/10/2008 6:51:39 PM