PO336 Media & Public Administration

for S2B 2010

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Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.


PO 336 Media & Public Administration


S2B 2010 BL


Raya, Ginger Pineda


Adjunct Faculty


MPA-Public Administration
BA-Organizational Communications/PR

Office Hours

By Appointment

Daytime Phone





Semester Dates


Class Days


Class Time

7:40 - 10:10 PM

Credit Hours




Graber, Mass Media and American Politics. 5th Edition, 1997. ISBN: 0-87187-768-6

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.

Course Description:
PO 336 The Media and Public Administation: An analysis of the relationship between public administrators and the media from the standpoints of (a) the public relations efforts of administrators, and (b) the reporting of the media. 3:0:3

Educational Philosophy:
The instructors philosophy is based on interactive lecture, discussion of current events, case studies, guest speakers, and assigned readings to engage students in the understanding of public relations efforts of administrators, and the reporting of the media.  Students are expected to come to class prepared to engage in discussion of the material.

Learning Outcomes:
  Core Learning Outcomes

  1. Describe the development of the American media from an historical perspective.
  2. Describe the role of the media in contemporary American society, examining how the media is alternately influencing and influenced by political and social forces.
  3. Describe the relationship between the media and the field of public administration.
  4. Understand the importance of effective communications.
  5. Describe basic concepts of public relations.
  6. Being able to critically evaluate the content and presentation techniques used in delivering the news.

Core Assessment:

Class Assessment:
The class assessment will consist of chapter discussions, quizzes, mid-term exam and final exam, and a case study paper.  The quizzes and exams will cover the material from the assigned readings and the lecture.  Students will also prepare questions for the guest speakers that will need to be turned in at the beginning of the class period.

Chapter Discussions 20%

Case Study 20%

Quizzes 20%

Mid-Term Exam 20%

Final Exam 20%

Late Submission of Course Materials:

The case study may be turned in ONE DAY late with a 50% penalty (assignments are due by 11:59 PM MST on the due date).  A missed quiz may not be made up and will result in a zero regardless of the classification of the absence.  The mid-term or final may be made up at the discretion of the instructor with a valid excuse.  A valid excuse would need to be documented by the student to the satisfaction of the instructor.  Without a valid excuse or proper documentation, the student will receive a zero.  

Classroom Rules of Conduct:
Students are expected to arrive on time, participate in discussions, and remain for the duration of each class.  All communication devices must remain in off mode or silenced while in the classroom. Texting in class is also prohibited.  In the event of an emergency, please step out of the room to take any calls.

Course Topic/Dates/Assignments:

Chapter 1  

Chapter 2
Chapter 3

Chapter 4
Chapter 5

Chapter 6
Chapter 7

Chapter 8
Chapter 9 

Chapter 10
Case Study

Chapter 11

Chapter 12

Final Exam

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life.   Park University 2009-2010 Undergraduate Catalog Page 92

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2009-2010 Undergraduate Catalog Page 92

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2009-2010 Undergraduate Catalog Page 95

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .


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Last Updated:2/6/2010 7:36:30 PM