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MK 395 International Marketing
Dunn, Daniel J.


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

MK 395 International Marketing

Semester

F1T 2010 DL

Faculty

Dunn, Daniel J.

Title

Senior Instructor

Degrees/Certificates

MBA,  University of Montana
MAC, Pepperdine University
MEd Northern Montana MSU

Office Location

Great Falls Mt.

Office Hours

E-Mail or phone

Daytime Phone

406 452-6191

E-Mail

Daniel.Dunn@park.edu

Danpark1@att.net

Semester Dates

8/16/10    10/10/10

Class Days

TBA

Class Time

TBA

Credit Hours

3


Textbook:
International Marketing,  Cateora, International Marketing - Text, 14th Edition, Irwin 2009. ISBN: 0073380989

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

Recommended Readings:

Barronshttp://www.barrons.com

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
Advising - Park University would like to assist you in achieving your educational goals. Please contact your Campus Center for advising or enrollment adjustment information.
Online Classroom Technical Support - For technical assistance with the Online classroom, email helpdesk@parkonline.org or call the helpdesk at 866-301-PARK (7275). To see the technical requirements for Online courses, please visit the http://parkonline.org website, and click on the "Technical Requirements" link, and click on "BROWSER Test" to see if your system is ready.
FAQ's for Online Students - You might find the answer to your questions here.


Course Description:
MK395 International Marketing: An in-depth study of the methods of establishing and servicing foreign markets with emphasis on pricing, promotion, and distribution channels given the complex effects of international, cultural, legal and business practice environments. Exporting, importing and tariff barriers are also covered. 3:0:3 Prerequisite: MK 351.

Educational Philosophy:
I believe that all students can and do learn through an interactive multidisciplinary approach.  This may include multi-media,text,practical applications,theory and open discussions.  As a facilitator the philosophy is one of interactiveness and engagement with the learner and encourage the exploration of ideas,issues and contradictions.

Learning Outcomes:
  Core Learning Outcomes

  1. Explain the importance of emerging markets in international marketing.
  2. Describe and analyze the levels of regional economic and political integration. (NAFTA, the EU, etc.)
  3. Explain the importance of culture in international marketing.
  4. Describe and analyze the different methods of international marketing research.
  5. Explain and analyze the advantages and disadvantages of each mode for entering international markets. (Licensing, exporting, franchising, joint ventures, branch offices and wholly owned subsidiaries.)
  6. Analyze the importance of international logistics and distribution.


Core Assessment:
A comprehensive marketing case analysis is the chosen assessment device for the International Marketing course. The case is to be assigned during week 13 or 14 of a sixteen week course and during week seven during an eight week course. In addition to the comprehensive case all of the students in the course will take a comprehensive final exam. However, the case is the assessment device for the course.

Link to Class Rubric

Class Assessment:
A variety of methods will be used to assess the learning that occurs in this management course.  Students will be assessed on their class participation, discussions, performance on examinations, class attendance, case studies, and course assessments of student learning.

Grading:
Midterm Examination  200 points    Final Examination   200 points     Case Study  200 points    Assignments   200 points     Participation 200 points ......... 90-100% = A 80-89% = B 70-79% = C 60-69% = D Below 60% = F

All final exams will be comprehensive and will be closed book and closed notes.  If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth.  Electronic Computers will not be allowed on final exams unless an exception is made by the Associate Dean.

 

The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.

All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.

Late Submission of Course Materials:
Late work will not be accepted unless prior arrangements have been made between the student and the instructor.

Classroom Rules of Conduct:
The instructor keeps the original copies of all examinations and papers.  All students need to respect one another's comments and position in their discussions.

Course Topic/Dates/Assignments:
Week 1 Introduction

 

Online Discussion: Introduce yourself

 

Homework Reading: Chapter 1 and 2

 

Weekly Homework Questions: After you finish the readings for Week 1,

 

  • answer the following questions in the text:
    • Chapter 1: Question 7 on page 25
    • Chapter 2: Question 10 on page 55
Week 2 The International Marketer

 

Online Discussion: Chapter 3-5 Questions

 

Homework Reading: Chapter 3-5

 

· Weekly Homework Questions: After you finish the readings for Week 2,

 

  • answer the following questions in the text:
    • Chapter 3: Question 2 on page 80
    • Chapter 4: Question 14 on page 120
Week 3 External Environment of International Marketing

 

Online Discussion: Chapter 6-7 Questions

 

Homework Reading: Chapter 6-7

 

Weekly Homework Questions: After you finish the readings for Week 3,

 

  • answer the following questions in the text:
    • Chapter 6: Question 9 on page 177
    • Chapter 7: Question 6 on page 208
    • Attach your work to the Dropbox for evaluation by the end of Week 3.
Week 4 International Marketing Research

 

Online Discussion: Chapter 8 and Chapter 10

 

Homework Reading: Chapter 8 and Chapter 10

 

Weekly Homework Questions: After you finish the readings for Week 4,

 

  • answer the following questions in the text:
    • Chapter 8: Question 8 on page 235
    • Chapter 10: Question 8 on page 311
  • Attach your work to the Dropbox for evaluation by the end of Week 4.
Test 1, the Midterm exam, and related instructions will be posted online on Monday of Week 5. You will be allowed one week (Week 5) to complete the exam.

 

 

 

Week 5 Strategic Planning in International Marketing

 

Online Discussion: Questions for Chapter 11-12

 

Homework Reading: Chapter 11-12

 

· Weekly Homework Questions: After you finish the readings for Week 5,

 

  • answer the following questions and give a complete answer in the text:
    • Chapter 11: Question 9 on page 338
    • Chapter 12: Question 4 on page 370
  • Attach your work to the Dropbox for evaluation by the end of Week 5
Week 6 Globalization of Markets

 

Online Discussion: Questions for Chapter 14-15

 

Homework Reading: Chapter 14-15

 

· Weekly Homework Questions: After you finish the readings for Week 6,

 

  • answer the following questions and give a complete answer in the text:
    • Chapter 14: Question 8 on page 433
    • Chapter 15: Question 6 on page 465
  • Attach your work to the Dropbox for evaluation by the end of Week 6
Week 7 International Promotion

 

Online Discussion: Questions for Chapter 16-17

 

Homework Reading: Chapter 16-17

 

 

Weekly Homework Questions: After you finish the readings for Week 7,

 

  • answer the following questions and give a complete answer in the text:
    • Chapter 16: Question 5 on page 499
    • Chapter 17: Question 18 on page 526
  • Attach your work to the Dropbox for evaluation by the end of Week 7

 

  • Week 8 Current Events in International Marketing

     Online Discussion: A list of U.S. and foreign newspapers and periodicals is available to you in the REFERENCES area of your classroom. Use this list ONLY this week to select an article related to current world events and post a one-page review in this thread by clicking on the Respond button. The article review must relate to possible implications for international marketing.

    Homework Reading: Chapter 18-19

    · Weekly Homework Questions: After you finish the readings for Week 8,

    • answer the following questions and give a complete answer in the text:
      • Chapter 18: Question 7 on page 539
      • Chapter 19: Question 4 on page 589
    • Attach your work to the Dropbox for evaluation by the end of Week 8.

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty (www.park.edu/current or http://www.park.edu/faculty/).from Park University 2010-2011 Undergraduate Catalog Page 92

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2010-2011 Undergraduate Catalog Page 92-93

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.
ONLINE NOTE: An attendance report of "P" (present) will be recorded for students who have logged in to the Online classroom at least once during each week of the term. Recording of attendance is not equivalent to participation. Participation grades will be assigned by each instructor according to the criteria in the Grading Policy section of the syllabus.

Park University 2010-2011 Undergraduate Catalog Page 95-96

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .



Rubric

CompetencyExceeds Expectation (3)Meets Expectation (2)Does Not Meet Expectation (1)No Evidence (0)
Evaluation                                                                                                                                                                                                                                                 
Outcomes
1,4,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
The student's case analysis demonstrates the student's ability to analyze four or more alternative solutions.  The student will choose what they consider best alternative for solving the case and show how to implement their one best alternative. The student's case analysis demonstrates the student's ability to analyze three alternative solutions that will solve the case.  The student will pick their best alternative for solving the case. The case analysis demonstrates the student's ability to analyze two alternative solutions.  The student will pick an alternative for solving the case. The case analysis does not show the student's ability to analyze alternative solutions. 
Synthesis                                                                                                                                                                                                                                                  
Outcomes
1,2,3,4,5,6                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
The student's case analysis demonstrates the student's ability to synthesize information from the case and from at least five other professional sources. The student's case analysis demonstrates his/her ability to synthesize information from the case and from four professional sources. The case analysis demonstrates the student's ability to synthesize information from the case and from three professional sources. The case analysis fails to demonstrate the student's ability to synthesize information from the case. 
Analysis                                                                                                                                                                                                                                                   
Outcomes
2,3,4,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
The student's case analysis demonstrates the student's ability to identify and analyze four or more alternative solutions that could potentially solve the case. The case analysis demonstrates the student's ability to identify and analyze three alternative solutions that could solve the case. The case analysis demonstrates the student's ability to identify and analyze two alternative solutions.  The student will pick an alternative for solving the case. The student's case analysis does not analyze alternative solutions and just retells the details of the case. 
Application                                                                                                                                                                                                                                                
Outcomes
3,4,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
The case analysis demonstrates the student's ability to apply marketing and international business principles. The case analysis demonstrates the student's ability to apply marketing and international business principles in a basic way. The case analysis shows the student's ability to apply a few marketing and international business principles. The case analysis not show the student's ability to apply the marketing terms. 
Content of Communication                                                                                                                                                                                                                                   
Outcomes
1,2,3,4,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
Correctly demonstrates a comprehensive understanding of marketing and international business terminology. The student demonstrates a basic understanding of marketing and international business terminology.  One or two errors in terminology are acceptable. The student often demonstrates a basic understanding of marketing and international business terminology.  Three or four errors are noted. The student does not show a basic understanding of the terminology of marketing and international business.  Five or more errors are noted. 
Disciplinary Competency                                                                                                                                                                                                                                    
Outcomes
2,4,5,6                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
The case analysis shows excellent knowledge of international marketing and includes four or more examples of correct marketing terminology. The case analysis shows good knowledge of international marketing and includes three examples of correct marketing terminology. The case analysis shows basic knowledge of international marketing and includes two examples of correct marketing terminology. The case analysis does not show basic knowledge of international marketing and includes one or fewer examples of correct marketing terminology. 
Disciplinary Competency                                                                                                                                                                                                                                    
Outcomes
3                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
The case analysis shows excellent knowledge of the importance of culture in international marketing. The case analysis shows good knowledge of the importance of culture in international marketing. The case analysis shows basic knowledge of the importance of culture in international marketing. The case analysis does not show basic knowledge of the importance of culture in international marketing. 

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Last Updated:8/3/2010 1:56:14 PM