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MK 395 International Marketing
Laffitte, Chris


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

MK 395 International Marketing

Semester

S1T 2011 DL

Faculty

Laffitte, Chris

Title

Adjunct Faculty

Degrees/Certificates

A.A. Business
B.S. Management
M.B.A. - International Business

Office Location

Online

Office Hours

TBA

Daytime Phone

412-584-5022

E-Mail

Chris.Laffitte@park.edu

Semester Dates

10 Jan 2011 - 5 Mar 2011

Class Days

TBA

Class Time

TBA

Prerequisites

MK 351 - Principles of Marketing

Credit Hours

3


Textbook:
International Marketing, 14th Edition Publisher; Irwin /McGraw-Hill, (copyright 2009), by: Philip Cateora and John Graham   ISBN 978-0-07-338098-8

Textbooks can be purchased through the MBS bookstore

Additional Resources:

The Wall Street Journal Interactive Editionhttp://www.wsj.com
 
Business Weekhttp://www.businessweek.com

Fortune http://www.fortune.com

The Economisthttp://www.economist.com

Barronshttp://www.barrons.com

CIA - The World Fact Book - http://www.cia.gov/library/publications/the-world-factbook

The World Bank
- http://worldbank.org

The European Union
- http://europa.eu/index_en.htm



McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
Advising - Park University would like to assist you in achieving your educational goals. Please contact your Campus Center for advising or enrollment adjustment information.
Online Classroom Technical Support - For technical assistance with the Online classroom, email helpdesk@parkonline.org or call the helpdesk at 866-301-PARK (7275). To see the technical requirements for Online courses, please visit the http://parkonline.org website, and click on the "Technical Requirements" link, and click on "BROWSER Test" to see if your system is ready.
FAQ's for Online Students - You might find the answer to your questions here.


Course Description:
MK395 International Marketing: An in-depth study of the methods of establishing and servicing foreign markets with emphasis on pricing, promotion, and distribution channels given the complex effects of international, cultural, legal and business practice environments. Exporting, importing and tariff barriers are also covered. 3:0:3 Prerequisite: MK 351.

Educational Philosophy:

The instructor's educational philosophy is one of interactiveness based on lectures, readings, quizzes, dialogues, examinations, Internet, videos, web sites and writings.  

The instructor challenges and engages each learner in what is referred to as disputatious learning to encourage the lively exploration of ideas, issues, and contradictions. He believes that the application of theoretical concepts is equally important as the visualization of these concepts.

Learning Outcomes:
  Core Learning Outcomes

  1. Explain the importance of emerging markets in international marketing.
  2. Describe and analyze the levels of regional economic and political integration. (NAFTA, the EU, etc.)
  3. Explain the importance of culture in international marketing.
  4. Describe and analyze the different methods of international marketing research.
  5. Explain and analyze the advantages and disadvantages of each mode for entering international markets. (Licensing, exporting, franchising, joint ventures, branch offices and wholly owned subsidiaries.)
  6. Analyze the importance of international logistics and distribution.


Core Assessment:
A comprehensive marketing case analysis is the chosen assessment device for the International Marketing course. The case is to be assigned during week 13 or 14 of a sixteen week course and during week seven during an eight week course. In addition to the comprehensive case all of the students in the course will take a comprehensive final exam. However, the case is the assessment device for the course.

Link to Class Rubric

Class Assessment:

Each student is responsible for:

  • completing weekly reading assignments
  • completing weekly homework assignments
  • participating in weekly online discussions
  • completing weekly current events reports
  • completing a term project Country Notebook
  • completing Core Assessment due week 8
  • completing weekly online quizzes and proctored final exam

Typical weekly assignments will include the following:

  • Homework Questions -- Two short-essay questions based on the assigned weekly readings.  This assignment is to be posted to the Dropbox for evaluation.
     
  • Online Discussions -- A number of discussion questions will be posted weekly in a topic thread titled "Discussion Questions for Week #." Each student is required to select a question that has not been answered, develop a complete answer, and post it in the thread. In addition, each student is required to post a one paragraph response to another student's answer.
  • Current Events Report -- An important objective for this course is to help students relate topics discussed in the course to current world events. A list of Internet links to newspapers and periodicals will be made available as part of Internet resources for this course. Weekly, each student is required to select an article related to current world events and post a one-page review in a topic thread titled "Current Events for Week #." The article review must relate to possible implications for international marketing.
  • Weekly Quizzes and Final Examination -- You will need to take the weekly quizzes week 1-7.  They will consist of multiple choice questions.  This are an open book quizzes.  The proctored final exam will count at least 30% of the grade, and will be closed book/closed note.

Non Weekly Assignments 

1.  Case Analysis -- During Week 4, each student is required to participate online in a case analysis based on a case study selected="true" from the text.  Specific instructions will be posted in a thread titled "Case Study --Week 4."

2.  Term Project --Country Note Book   Instructions:  Determine country and product and email to me what you have chosen. Download from Doc Sharing the outline and format.  Using resources available on the Internet, select a country, research it, and prepare a report,  in which you discuss the country's political, economic and cultural environment, its level of technological development, and its attractiveness for international investment. For assistance, refer to The Country Notebook, page 592 in the text. The report is due at the end of Week 7.
 
 
 
 

Grading:

The following table shows the points assigned for each component of required work in this course:
 

.

Points

Weekly Homework Questions (20 points each)

140

Weekly  Discussion Questions (10 points each)

56

Weekly Discussion "Responses" (5 points each)

28

Term Project Country Notebook Week 7

100

Weekly Current Events Report (6 points each)

36

Core Assessment Week 8

200

Weekly Quiz Weeks 1-7

140

Final Exam

300

Total  Points Possible-->

1000

Grading Scale:

A = 900 - 1000 points
B = 800 - 899 points
C = 700 - 799 points
D = 600 - 699 points
F = less than 600 points
 

A  closed-book, closed notes final examination  will be taken in person during the 8th week of instruction at one of the Park University sites around the country or at an alternative location approved by your Instructor where Park University sites are not available.  It will be the responsibility of the student to arrange for a proctor, by the 6th week of the term. The proctor will be accepted and approved by the instructor.

Park University site administrators or adjunct faculty are preferred proctors, but K-12 school teachers, counselors or administrators, certified librarians, testing centers at accredited colleges or universities are acceptable. Approved proctors may also include U.S. Embassy officials, military education officers, or testing control officers at U.S. military bases. Excluded from approval as proctors are family members, relatives, neighbors, friends, clergy, and employers, supervisors and co-workers.

For proctored examinations, photo identification is required at the time of the test.  A proctor request form will be made available to you during the first week of class so that you can send your requested proctor to me for approval.  Failure to take a final proctored exam will result in an automatic loss of points assigned to the final examination.

 

The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.

All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.

Late Submission of Course Materials:
Late Submission of Course Materials:
Weekly work must be submitted not later than Sunday midnight of each week.  

Late work will not receive full grade credit. Work not turned by the due date, but which is turned in no more then 7 days late, will receive 1/2 the score it would have received otherwise. Homework not received within 7 days of the due date will not be scored. No work received after the last Saturday of the term will be scored.

Classroom Rules of Conduct:

Any classroom conduct that disrupts the learning environment in the opinion of the instructor, will not be tolerated.  

Professors are required to keep attendance records and report absences throughout the term. Excused absences can be granted by the instructor for medical reasons, school sponsored activities, and employment-related demands including temporary duty. The student is responsible for completing all missed work. Absences in excess of four (4) class periods (2 weeks in a term) will be reported to the Dean for appropriate action. Any student failing to attend class for two consecutive weeks, without an approved excuse, will be institutionally withdrawn (unofficially withdrawn) and notified by mail that an "F" will be recorded.

Students are expected to spend a substantial amount of time online and offline each week including but not limited to responding to the weekly conference discussions, sending/receiving Email, reading and viewing online lectures, completing online quizzes and tests, and conducting research over the World Wide Web.  A rule of thumb is that you should spend approximately 4-5 hours per week online reviewing course content and engaging in group work and discussion and an additional 4-6 hours per week on readings, preparing assignments, or completing papers or examinations.

Also remember that computers make writing and revising much easier and more productive.  Students must recognize though that technology can also cause problems.  Printers run out of ink and hard drive crash.  Students must be responsible for planning ahead and meeting deadlines in spite of technology.  Be sure to save copies of your work to disk, hard drive, and print out paper copies for backup purposes.

 

 

 

 

Course Topic/Dates/Assignments:
 

MK395 Weekly Schedule and Homework Summary

Week 1 Introduction

                1. Online Discussion: Introduce yourself
 
                2. Homework Reading: Chapter 1 and 2
 
                3. Current Events Report
 

                4. Weekly Homework Questions: After you finish the readings                                

                answer the following questions in the text:
 
                o Chapter 1: Question 7 on page 25
 

                o Chapter 2: Question 10 on page 49

           

                5. Weekly Quiz: Chapter 1 and 2

Week 2 The International Marketer

                1. Online Discussion: Chapter 3-5 Questions
 
                2. Homework Reading: Chapter 3-5
 
                3. Weekly Homework Questions: After you finish the readings
 
                answer the following questions in the text:
 
                o Chapter 3: Question 2 on page 79
 
                o Chapter 4: Question 14 on page 121
 
                4. Current Events Report
 
                5. Weekly Quiz: Chapter 3, 4 and 5 (20 Questions)
 

                6. Term Project -Country Notebook Determine the Country and Product you will research for the Country Notebook assignment.

Week 3 External Environment of International Marketing

                1. Online Discussion: Chapter 6-7 Questions
 
                2. Homework Reading: Chapter 6-7
 
     3. Current Events Report
 
     4. Weekly Homework Questions: After you finish the readings  
 
                answer the following questions in the text:
 
                o Chapter 6: Question 9 on page 183
 
                o Chapter 7: Question 6 on page213
 
                Attach your work to the Drop-box for evaluation by the end of Week 3.
 
                5. Term Project -Country Notebook
                • Begin researching your term project.
 
                6. Final Exam Proctor - due next week
 
                7. Weekly Quiz: Chapter 6 and 7 (20 Questions)
 

Week 4 International Marketing Research

                1. Online Discussion: Chapter 8, 9 Chapter 10
 
                2. Homework Reading: Chapter 8 and Chapter 10
 
                3. Weekly Homework Questions: After you finish the readings for Week 4,
 
                answer the following questions in the text:
 
                o Chapter 8: Question 8 on page 235
 
                o Chapter 10: Question 8 on page 311
 
                • Attach your work to the Drop-box for evaluation by the end of Week 4.
 
                4. Current Events Report
 
                5. Weekly Quiz: Chapter 8, 9 and 10 (20 Questions)
 

Week 5 Strategic Planning in International Marketing

                   1. Online Discussion: Questions for Chapter 11-12
 
      2. Homework Reading: Chapter 11-12
 
      3. Weekly Homework Questions: After you finish the readings for Week 5,
 

answer the following questions and give a complete answer in the text:

                   o Chapter 11: Question 9 on page 338
 
     o Chapter 12: Question 4 on page 370
 
                   Attach your work to the Drop-box for evaluation by the end of Week 5
 
                   4. Current Events Report
 
      5. Weekly Quiz: Chapter 11 and 12 (20 Questions)
 
       6. Final Exam Proctor
 
      Email me your proctor information. In title line list your last name and “proctor"
 

Week 6 Globalization of Markets

                   1. Online Discussion: Questions for Chapter 14-15
 
      2. Homework Reading: Chapter 14-15
 
      3. Weekly Homework Questions: After you finish the readings for Week 6,
 
                answer the following questions and give a complete answer in the text:
 
                o Chapter 14: Question 8 on page 427
 
    o Chapter 15: Question 6 on page 460
 
                Attach your work to the Drop-box for evaluation by the end of Week 6
 
                4. Current Events Report
   
     5. Weekly Quiz: Chapter 14 and 15 (20 Questions)
 

Week 7 International Promotion

No Current Events Report

                   1. Online Discussion: Questions for Chapter 16-17
 
      2. Homework Reading: Chapter 16-17
 
      3. Weekly Homework Questions: After you finish the readings for Week 7,
 
                answer the following questions and give a complete answer in the text:
 
                o Chapter 16: Question 5 on page 499
 
    o Chapter 17: Question 18 on page 525
 
                Attach your work to the Drop-box for evaluation by the end of Week 7
 
                4. Weekly Quiz: Chapter 16 and 17 (20 Questions)

 
    5. Country Notebook
 

                • Attach your work to the Drop-box for evaluation by the end of Week 7

Week 8 Current Events in International Marketing

No weekly homework questions

No discussion questions

No current events report
 
                   1. Lessons Learned -- Click on the Lessons Learned menu for Week 8 on the left side of the page, and answer the questions posted there. Feel free to contribute your comments at any time this week.
 
      2. Core Assessment.
 
                o Attach your work to the Dropbox for evaluation by the end of Week 8.
 
                3. Final Examination
 
      

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty (www.park.edu/current or http://www.park.edu/faculty/).from Park University 2010-2011 Undergraduate Catalog Page 92

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2010-2011 Undergraduate Catalog Page 92-93

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.
ONLINE NOTE: An attendance report of "P" (present) will be recorded for students who have logged in to the Online classroom at least once during each week of the term. Recording of attendance is not equivalent to participation. Participation grades will be assigned by each instructor according to the criteria in the Grading Policy section of the syllabus.

Park University 2010-2011 Undergraduate Catalog Page 95-96

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .



Rubric

CompetencyExceeds Expectation (3)Meets Expectation (2)Does Not Meet Expectation (1)No Evidence (0)
Evaluation                                                                                                                                                                                                                                                 
Outcomes
1,4,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
The student's case analysis demonstrates the student's ability to analyze four or more alternative solutions.  The student will choose what they consider best alternative for solving the case and show how to implement their one best alternative. The student's case analysis demonstrates the student's ability to analyze three alternative solutions that will solve the case.  The student will pick their best alternative for solving the case. The case analysis demonstrates the student's ability to analyze two alternative solutions.  The student will pick an alternative for solving the case. The case analysis does not show the student's ability to analyze alternative solutions. 
Synthesis                                                                                                                                                                                                                                                  
Outcomes
1,2,3,4,5,6                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
The student's case analysis demonstrates the student's ability to synthesize information from the case and from at least five other professional sources. The student's case analysis demonstrates his/her ability to synthesize information from the case and from four professional sources. The case analysis demonstrates the student's ability to synthesize information from the case and from three professional sources. The case analysis fails to demonstrate the student's ability to synthesize information from the case. 
Analysis                                                                                                                                                                                                                                                   
Outcomes
2,3,4,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
The student's case analysis demonstrates the student's ability to identify and analyze four or more alternative solutions that could potentially solve the case. The case analysis demonstrates the student's ability to identify and analyze three alternative solutions that could solve the case. The case analysis demonstrates the student's ability to identify and analyze two alternative solutions.  The student will pick an alternative for solving the case. The student's case analysis does not analyze alternative solutions and just retells the details of the case. 
Application                                                                                                                                                                                                                                                
Outcomes
3,4,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
The case analysis demonstrates the student's ability to apply marketing and international business principles. The case analysis demonstrates the student's ability to apply marketing and international business principles in a basic way. The case analysis shows the student's ability to apply a few marketing and international business principles. The case analysis not show the student's ability to apply the marketing terms. 
Content of Communication                                                                                                                                                                                                                                   
Outcomes
1,2,3,4,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
Correctly demonstrates a comprehensive understanding of marketing and international business terminology. The student demonstrates a basic understanding of marketing and international business terminology.  One or two errors in terminology are acceptable. The student often demonstrates a basic understanding of marketing and international business terminology.  Three or four errors are noted. The student does not show a basic understanding of the terminology of marketing and international business.  Five or more errors are noted. 
Disciplinary Competency                                                                                                                                                                                                                                    
Outcomes
2,4,5,6                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
The case analysis shows excellent knowledge of international marketing and includes four or more examples of correct marketing terminology. The case analysis shows good knowledge of international marketing and includes three examples of correct marketing terminology. The case analysis shows basic knowledge of international marketing and includes two examples of correct marketing terminology. The case analysis does not show basic knowledge of international marketing and includes one or fewer examples of correct marketing terminology. 
Disciplinary Competency                                                                                                                                                                                                                                    
Outcomes
3                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
The case analysis shows excellent knowledge of the importance of culture in international marketing. The case analysis shows good knowledge of the importance of culture in international marketing. The case analysis shows basic knowledge of the importance of culture in international marketing. The case analysis does not show basic knowledge of the importance of culture in international marketing. 

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Last Updated:12/22/2010 9:35:17 AM