MK 385 Consumer Behavior
U1A 2010 BE
Lewis, Leslie Hugh
Senior Instructor Management/HR
Graduate Studies UT Austin McCombe Grad School of BusinessMBA Management Systems University of North TexasBBA Economics/Finance and Management Baylor University BS Social Psychology Park University AAS Electronics ACC
RM 209 Austin Center
June 7 to Aug. 1, 2010
8:00 - 10:40 PM
Textbook: MK385 Hawkins, Mothersbaugh, Best, Consumer Behavior with Life Style Study TM Data Disk¸ 11th Edition, Irwin, 2007. ISBN-13: 9780073261546
The resource room is located in room 213 in the Austin Center. It is open from 8:00 am until 10:pm Monday through Thursday and Friday until noon. The room has a wide selection of current business and academic journals, magazines and a limited number of subject related videos, texts, and books. The room also has three PCs with an Internet connection and printer. USE IT.
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Educational Philosophy: As the facilitator of the course I develop each class with the idea that "We are all Life Time Learners" and that adults learn better if they are part of the learning process itself. In order to succeed in this course, the student must first and foremost participate each week in class. The facilitator's educational philosophy is one of interactiveness based on the assumption that the student must conscientiously prepare for class by reading the text prior to participation. The student must satisfactorily complete all examinations, term paper, and homework which is developed to emphasis the course's Core Learning Outcomes. All methods of teaching are designed to transfer new material by clarifying and emphasizing subject areas presented in the text, current news topics, and experiences.
Learning Outcomes: Core Learning Outcomes
Core Assessment Assignment: Personal Consumption Journal
The purpose of this project is to help you relate consumer behavior principles to your own consumption experiences and enhance your self-knowledge and understanding of your behavior in the marketplace. This project enables you to not only observe and record your own consumption experiences, but also analyze the factors which might be influencing your buying decisions.
1. Each student is required to keep a Personal Consumption Journal of all purchases of products and services for four weeks. The weekly entries for purchases should consider the following factors or issues:
2. Review your list of products and services you purchased during the four-week period and select at least ten of your larger purchases which best portray your personality, values, and lifestyle.
3. Using consumer behavior theory and principles, prepare a report in which you analyze the influences that led you to your purchase decisions. Specifically, examine personality, family, peer, cultural, lifestyle, situational and demographic influences that led you to your purchases.
4. Your written report for this project should include your Personal Consumption Journal and your analysis of your buying behavior. This report is due at the end of Week 6 and should be posted to the Dropbox for evaluation.
Project Report Format:
Link to Class RubricClass Assessment:
Test #1 30% 300 points
Test #2 30% 300
Journal project 25% 250
Journal Presentation 5% 50
Class Participation 10% 100
Final grade will be determined using the following criteria: A -900.0 - 1000.0 cumulative average (c.a).
B -800.0 - 899.9 c.a. C - 700.0- 799.9 c.a. D - 600.0 -699.9 c.a. F -000.0 - 599.9 c.a.
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.
Exam make up: If students miss an exam, they will have one week to take a makeup exam returning to class. The third (final) exam, however, must be made up within 24 hours of the assigned date or an F will be given for the exam.
Reports, homework, and presentation will incur a reduction of 10 points per day for reports and 10 points per class session for presentations and homework.
Classroom Rules of Conduct:
1. Professional conduct expected. The lecture relies on the fact that you have read the assigned material and have completed any assignment relating to it.
2. a. No interruption while learners are discussing and/or asking questions.
b. Class starts at the published time and attendance will be taken. No Exceptions!
c. Homework is due on the date given, not after.
d. You must be present for all presentations and exams!
Class Number Assignment
1 Course introduction Chapter 1
2 Chapters 2 & 3
3 Chapters 4 & 5 (review journals)
4 Chapters 6
5 Chapters 7 (review journals)
6 Chapters 8 & 9
7 Chapters 10
8 Test I
9 Chapters 11
10 Chapters 12 & 13
11 Chapters14 &15
12 Chapters 16 ( Journals Due)
13 Chapters 17 & 18
14 Chapters 19
15 Test II
16 Journal Presentations
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2009-2010 Undergraduate Catalog Page 92
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2009-2010 Undergraduate Catalog Page 92
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2009-2010 Undergraduate Catalog Page 95
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:5/7/2010 11:24:54 AM