Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.CourseMK 351 Principles of MarketingSemesterU1T 2010 DLCFacultyJoi BascombDegrees/CertificatesPh.D. Candidate International BusinessMaster of Business AdministrationBachelor of Science in International Business, Management Information Systems, & EconomicsOffice HoursBy appointmentE-MailJoi.Bascomb@park.eduSemester Dates6/7/10 - 8/1/10Credit Hours3Textbook:
Basic Marketing: A Global-Managerial Approach 17th Edition.
Authors: Perreault, Cannon, and McCarthy
Publisher: McGraw-Hill Publishing Company
MK 351 Principles of Marketing
U1T 2010 DLC
Ph.D. Candidate International BusinessMaster of Business AdministrationBachelor of Science in International Business, Management Information Systems, & Economics
6/7/10 - 8/1/10
Textbooks can be purchased through the MBS bookstore
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Learning Outcomes: Core Learning Outcomes
A comprehensive final exam is the chosen assessment device for the Principles of Marketing course. The exam will be held during the last week of the course during an eight week course or during finals week if the course is a 16 week course. This test will count for at least 20% of your grade.
Link to Class RubricClass Assessment:
B = 800 - 899
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.
Read: Chapters 1 and 2, Week 1 lecture, and Case McDonald's "Seniors" Restaurant pg. 648.
Read: Chapters 3 and 4, Week 2 lecture, and Harvest Foods, pg 648.
Read: Chapters 5 and 6, Week 3 lecture, and Case Taffe's Ice Land, pg. 656.
Read: Chapters 7 and 8 along with Week 4 lecture
Read: Chapters 9 and 10, Week 5 lecture, and Case MANU Soccer Academy pg. 649.
Read: Chapters 11 and 13, Week 6 lecture, and Case Express Multi Media, pg. 660.
Read: Chapters 14 and 15 along with Week 7 lecture.
Read: Chapters 16 and 17, Week 8 lecture, and Case West Side Furniture pg. 671.
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University 2009-2010 Undergraduate Catalog Page 92
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. Park University 2009-2010 Undergraduate Catalog Page 92
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2009-2010 Undergraduate Catalog Page 95
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:5/23/2010 9:57:10 PM