MK 455 Promotional Policies & Strat
U1A 2011 BE
Lewis, Leslie Hugh
Senior Instructor Management/Marketing/HR
Graduate Studies UT Austin McComb Grad School of BusinessMBA Management Systems Univesity of North Texas MEd HRD University of Texas at AustinBBA Economics/Finance and Management Baylor University BS Social Psychology Park University AAS Electronics ACC
RM 209 Austin Center
Jun 6 -Jul 31, 2011
5:10 - 7:50 PM
Advertising and Integrated Brand Promotion
South-Western Publishing Co.
Textbooks can be purchased through the Parkville Bookstore
The resource room is located in room 213 in the Austin Center. It is open from 8:00 am until 11:pm Monday through Thursday and Friday till noon. The room has a wide selection of current business and academic journals, magazines and a limited number of subject related videos, texts, and books. The room also has three PCs with an Internet connection and printer. USE IT.
Advertising Age, Harvard Business Review; The Economist, Wall Street Journal, Forbes, Fortune, Business Week;, marketing and selling journals; marketing and selling magazines; current newspapers, Web articles, professional publications, etc
McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.Career Counseling - The Career Development Center (CDC) provides services for all stages of career development. The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email email@example.com or call 800-927-3024Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
I develop each class with the idea that “We are all Life Time Learners” and that adults learn better if they are part of the learning process itself. In order to succeed in this course, the student must first and foremost participate each week in class. The facilitator's educational philosophy is one of interactiveness based on the assumption that the student must conscientiously prepare for class by reading the text prior to participation. The student must satisfactorily complete all examinations, term paper, and homework which is developed to emphasis the course's Core Learning Outcomes. All methods of teaching are designed to transfer new material by clarifying and emphasizing subject areas presented in the text, current news topics, and experiences.
Instructor Learning Outcomes
The grading scale for this class is:
1000-900 = A
899+-800 = B
799+-700 = C
Below 600 = F
Assignments will be given the following weights:
Midterm Examination 25% (250 pts)
Final Examination/core 30% (300)
Research Paper 20% (200)
Chapter Presentations 12% (120)
Attendance/Participation 13% (130)
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.
Exam make up: If students miss an exam, they will have one week to take a makeup exam returning to class. The second (final) exam, however, must be made up within 24 hours of the assigned date or an F will be given for the exam.
If students miss the date turning in the research paper or presentations, the grade will be reduced one letter grade per day.
Classroom Rules of Conduct:
1. Professional conduct expected. The lecture relies on the fact that you have read the assigned material and have completed any assignment relating to it.
2. a. No interruption while learners are discussing and/or asking questions.
b. Class starts at the published time and attendance will be taken. No Exceptions!
c. Homework is due on the date given, not after.
d. You must be present for all presentations and exams!
3. No cell phones, Please!
4. Also the official method of communications between the university and students at Park is Pirate Email. Each of you has an account. If you have not activated your account, go to www.park.edu/piratemail and activate it. Please check your email every day.
Chp. 2, 3
Midterm Exam –Chapters 1-10
Chp. 11, 12
Chp. 15, 16
Final Exam Chapters 10-18
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty (www.park.edu/current or http://www.park.edu/faculty/).from Park University 2010-2011 Undergraduate Catalog Page 92
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2010-2011 Undergraduate Catalog Page 92-93
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2010-2011 Undergraduate Catalog Page 95-96
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Exceeds Expectation (3)
Meets Expectation (2)
Does Not Meet Expectation (1)
No Evidence (0)
The student's case analysis demonstrates the student's ability to analyze six or more alternative solutions. The student will choose what they consider best alternative for solving the case and show how to implement their one best alternative.
The student's case analysis demonstrates the student's ability to analyze four or five alternative solutions that will solve the case. The student will pick their best alternative for solving the case.
The case analysis demonstrates the student's ability to analyze two or three alternative solutions. The student will pick an alternative for solving the case.
The case analysis does not show the student's ability to analyze alternative solutions.
The student's case analysis demonstrates the student's ability to synthesize information from the case and from at least six other professional sources.
The student's case analysis demonstrates his/her ability to synthesize information from the case and from four or five professional sources.
The case analysis demonstrates the student's ability to synthesize information from the case and from three professional sources.
The case analysis fails to demonstrate the student's ability to synthesize information from the case.
The student's case analysis demonstrates the student's ability to identify and analyze six or more alternative solutions that could potentially solve the case.
The case analysis demonstrates the student's ability to identify and analyze four or five alternative solutions that could solve the case.
The case analysis demonstrates the student's ability to identify and analyze two or three alternative solutions. The student will pick an alternative for solving the case.
The student's case analysis does not analyze alternative solutions and just retells the details of the case.
The case analysis demonstrates the student's ability to apply marketing principles.
The case analysis demonstrates the student's ability to apply marketing principles in a basic way.
The case analysis shows the student's ability to apply a few marketing principles.
The case analysis not show the student's ability to apply the marketing terms.
Content of Communication
Correctly demonstrates a comprehensive understanding of marketing terminology.
The student demonstrates a basic understanding of marketing terminology. One or two errors in terminology are acceptable.
The student often demonstrates a basic understanding of marketing terminology. Three or four errors are noted.
The student does not show a basic understanding of the terminology of marketing. Five or more errors are noted.
The case analysis shows excellent knowledge of marketing and includes four or more examples of correct marketing terminology.
The case analysis shows good knowledge of marketing and includes three examples of correct marketing terminology.
The case analysis shows basic knowledge of marketing and includes two examples of correct marketing terminology.
The case analysis does not show basic knowledge of marketing and includes one or fewer examples of correct marketing terminology.
The case analysis shows excellent knowledge of the marketing management functions and the marketing mix.
The case analysis shows good knowledge of the marketing functions and the marketing mix.
The case analysis shows basic knowledge of the marketing functions and the marketing mix.
The case analysis does not show basic knowledge of the marketing functions and the marketing mix.
Last Updated:5/10/2011 8:06:05 AM