CA475 Case Studies in Communic Ldrshp

for S1T 2011

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CA 475 Case Studies in Communic Ldrshp


S1T 2011 DL


Callan, Pamela A.


Adjunct Faculty


Bachelor of Arts in English
Master of Arts in English (additional graduate hours in Communication)
Master of Science in Education

Office Location

San Angelo, TX

Office Hours


Daytime Phone


Other Phone



Semester Dates

January 10 - March 6

Class Days


Class Time


Credit Hours



Center, A. H., Jackson, P., Smith, S., & Stansberry, F. (2008). Public relations practices: Managerial case studies and problems, 7/E. Prentice Hall. ISBN-10: 0132341360 ISBN-13: 9780132341363

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Course Description:
CA475 Case Studies in Communication Leadership - Students use public relations case studies to analyze and apply organizational communication and leadership theories. The student will conduct an in-depth study of an organizational communication case and develope a leadership plan. 3:0:3

Educational Philosophy:
I strongly believe in collaborative learning. My philosophy of teaching is one of interactiveness based on lectures, readings, quizzes, discussions, examinations, peer editing, web sites and videos. I strongly encourage each student to strive to reach his/her highest potential by reading, questioning, reviewing and discussing.

Class Assessment:

1.  Discussion Board or Class Discussion of Cases, Quizzes, and Minor Assignments

2.  Final Exam

3.  Core Assessment


Discussion and Minor Assignments 56%

Final Exam -- 20%

Core Assessment -- 24%


90-100% A

80-89.99 B

70-79.99 C

60-69.99 D

Late Submission of Course Materials:

Assignments are due by Sunday midnight Central daylight time, weeks 1-7 or Friday week 8 in electronic form in eCollege.


This is an interactive class and not a correspondence class; therefore, assignments are expected to be posted by the deadline indicated for the assignment. It is not fair to the other students in the class to permit late assignments to receive credit.  Assignments that are posted after the deadlines will not receive credit unless prior arrangements have been made with the instructor, and late assignments should be the exception and not become a pattern.

Learning in online courses is the most effective if assignments are timely. Not having face-to-face contact is a great challenge for this new medium of instruction and one way to feel a part of the class is to keep discussions going.  The most optimal learning environment for an online class is when assignments are posted and responded to in the week they are due. After each week is completed, the class moves onto another topic and students are not expected to go back to read and respond to a late posting, so late submissions of discussion posts will not be accepted. 

Classroom Rules of Conduct:

In this course, some people may have different opinions which you do not agree with. Be objective and respectful when responding to different points of view. Working online may make communication more difficult since you don't see each other's body language. To find out issue involving your online writing and posting please go to the The Core Rules of Netiquette.

  1. Online communications need to be composed with fairness, honesty, and tact. Spelling and grammar are very important in an online class. What you put into an online course reflects on your level of professionalism.
  2. It is important not to take disagreement personally.
  3. Responses to different ideas and observations need to be objective. Being objective means maintaining boundaries and not making personal attacks on the ability of others or making statements that have the potential to be taken personally.
  4. An important part of online learning is discussion. Differences in thinking are good because our knowledge is broadened.
  5. Because we have differences, we will have conflict. The important thing is to handle conflict in a way that does not create defensiveness, which does not promote learning.

You can see more about core rules of netiquette at If you have questions about any of these policies, please contact your instructor.

Discussion posts need to provide information for effective class learning in a positive environment.  Your professor may remove posts for such reasons as the following:  Incorrect information, excessive length, post located in the wrong thread, or hostile comment toward another person.

Course Topic/Dates/Assignments:


Tentative Schedule of Assignments

Course and Weekly Learning Outcomes:





Lecture & Case Book Reading

Assignments Due

Week or Unit 1

Use Symbolic Convergence Theory as a foundation for story-telling that transmits organizational culture and leadership.

Use the stories of example organizational leaders in the United States to identify communication and leadership behaviors.

Synthesize strategies for effective organizational communication leadership in employee relations, community relations, and consumer relations.



Lecture on The Narrative

Background Chapter 1 The Purposes of Public Relations 

 and Chapter 2 How Public Relations Deals with Problems and Opportunities

Focus on Chapter 3 Employee Relations

Required Case Analysis Discussion

Unit 2

Compare communication behaviors from cases to the Five Practices of Exemplary Leadership (Kouzes & Posner).



Lecture on K & P Exemplary Leadership

Chapter 4 Community Relations

Required Case Analysis Discussion

Unit 3

Analyze research-based organizational communication leadership principles in order to identify behaviors needed for planning positive outcomes.



Chapter 6 Consumer Relations

Required Case Analysis Discussion

Unit 4

Conduct research and apply communication principles of media relations to the student’s own organization.



Chapter 7 Media Relations

Required Case Analysis Discussion

Unit 5

Apply advanced communication principles to crisis management, which have relevance to personal and professional relationships.



Chapter 9 Crisis Management

Required Case Analysis Discussion

Unit 6

Evaluate communication styles and values of different cultures and how these factors influence public issue campaigns and debates in a global organizational context.



Chapter 8 Public Issues Campaigns

Core Assessment Due

Unit 7

Synthesize leadership strategies that demonstrate communication standards, ethics, and values.



Chapter 10 Ethics and Values

Required Case Analysis Discussion

If not submitted with core assessment, Leadership Plan due.

Unit 8

Reflection and Course Closure



Required Case Analysis Discussion

Final Exam due by Friday.

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty ( or Park University 2010-2011 Undergraduate Catalog Page 92

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2010-2011 Undergraduate Catalog Page 92-93
Plagiarism in this course is failure to use APA style by crediting the source of ideas or information.

Some examples of plagiarism include the following:
1. Using words from a journal article without using quotation marks.
2. Using a review of literature information from a journal article without indicating that you are citing the secondary source.  You should look it up in the original source--primary source--if you plan to use the information.
3. Failing to use quotation marks when providing a direct quotation.
4. Failing to cite and reference the source of paraphrased ideas.
5. Using part or all of an assignment written by the student, but turned in previously in another course.
6. Using part or all of an assignment written by another student or someone else.
7.  Copying information with citations without using quotation marks for the real author's words and citing the information as a secondary source.
8.  Citing the source of information, but failing to use quotation marks to indicate the words were written by that source.

Academic dishonesty includes unethical behavior, such as falsification of data.

Under Park University policy, inappropriate citation or academic dishonesty can result in a failing grade for the assignment or for the entire course. Previously in some communication courses, students have earned an "F" for an individual assignment that used words written by someone else without using correct APA citation.

Faculty may use plagiarism detection software to determine whether the content can be found through the Internet, published sources, or in an assignment submitted by another student at another university.

Here are expectations from the Course Developer:   Your professor may have additional or different expectations.

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.
ONLINE NOTE: An attendance report of "P" (present) will be recorded for students who have logged in to the Online classroom at least once during each week of the term. Recording of attendance is not equivalent to participation. Participation grades will be assigned by each instructor according to the criteria in the Grading Policy section of the syllabus.

Park University 2010-2011 Undergraduate Catalog Page 95-96

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .

Additional Information:
My Biography:  I have served as an adjunct instructor for Park University since 2002 through the Goodfellow AFB campus in San Angelo, Texas and via online instruction. I received an MA in English with a minor in Psychology from Angelo State University in 1989 and an MS in Education from Capella University in 2002. I earned a graduate certificate in Diversity Studies in 2003 from Capella University, and have earned additional graduate hours in English, communication, history, management, psychology, and sociology(human services). My areas of interest are communication, English literature, race and ethnic relations, and the study of the family.


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Last Updated:12/23/2010 12:48:28 AM