MBA610 Adv Sem in Internat'l Mktg

for S1P 2011

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Mission Statement: The mission of the School of Graduate and Professional Studies at Park University is to provide leadership and directions to Park University's graduate and professional programs to assure that they are specialized, scholarly, innovative, and designed to educate students to be creative, independent, and lifelong learners within the context of a global community.

Vision Statement: Park University's School of Graduate and Professional Studies will be an international leader in providing innovative graduate and professional educational opportunities to learners within a global society.


MBA 610 Adv Sem in Internatl Mktg


S1P 2011 MBD


Dane, Kristopher Ryan


Adjunct Faculty


M.B.A. Park University
BSBA Management/Finance, Park University

Office Location


Office Hours

By Appointment

Daytime Phone


Other Phone



Semester Dates

01/10/2009 to 03/05/2010

Class Days


Class Time


Credit Hours



International Business, Annual Editions, 15th 09 Maidment, Fred, McGraw-Hill Publishing 978-0-07- 352851-9 (Required)

Global Marketing: Foreign Entry, Local Marketing, and Global Management, 5E 09, Johansson, Johny K. , Richard D. Irwin, Inc. 978-0-07-338101-5 (Required)

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

Additional resources provided by instructor.

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information

Course Description:
MBA 610 Advanced Seminar in International Marketing: This course provides tools for marketing management decision processes and marketing systems in the global environment; application to multinational business operations and strategy development; marketing techniques of foreign market entry (Import-Exports, Joint Ventures, Licensing and Management Contracts.) Emphasis is on marketing mix and how it is adapted to the global environment. Prerequisite: MK 351 or equivalent approved by Program Director. (Formerly MK 615)

Educational Philosophy:

I believe that students gain the most from the classroom with multiple formats, stimulation though active discussions, and reinforcement by applying solutions to real business problems via project driven case analysis.  The Instructor's role is to facilitate the course materials.  I will make it my priority to spark your interests in finding solutions to problems, and avoid feeding information for you to memorize and then repeat back to me on an exam.

In order to meet the required learning outcomes, students will read the assigned course materials, prepare written assignments for submission in the drop-box, participate in meaningful exchange via weekly discussions, and engage in a group project in order to compile a comprehensive business proposal. 

I enjoy the academic environment immensely. Students and Instructors have the unique opportunity to interact extensively on a distance and time-independent platform. My primary goal is to present information in fair and effective manner. I encourage and value feedback from my students, and use that feedback to continuously improve the ability to deliver a positive learning experience.

Learning Outcomes:
  Core Learning Outcomes

  1. Discuss the broad picture of the global environment within which business operates today and into the future.
  2. Explain how the globalization of the world markets and the internationalization of the U.S. markets influence all functions of business including marketing.
  3. Explain the provisions and effects of protectionism on world trade and to show that no country, including the United States, has “clean hands' when it comes to protecting home markets.
  4. Discuss the design of GATT and the new World Trade organization to eliminate trade restrictions and provide a means for countries to settle trade disputes.
  5. Explain the importance of culture to an international marketer.

Core Assessment:

Class Assessment:

Individual Project: The written case is going to be an individual study on a company assigned to the student by the Instructor based on determination of student interest. The written case should be 5-7 pages in length, with appropriate references. The written case is due by midnight on the Sunday of the 8th week of the course . Students should submit the written case by due date or the paper will be rejected.

Areas of concern could include problems concerning pricing, channels, advertising, sales management, product development, packaging, etc. The student will need to develop a series of hypothetical problem situations in which he might expect to encounter. Example: In the area of pricing, he might be concerned with pricing a new product, meeting price competition, modifying a price on an established product, meeting legal requirements relative to price, establishing the position of price authority of a business firm, etc.

The case should include company background, product information, industry background, the problem situation itself and the facts bearing on the problem. The case writer should answer the question that he has posed, and he should review the advantages and shortcomings of the solutions. If the company has solved the problem, the solution should provide information pertaining to the method in which it was solved but should still consider other alternatives.

Team Project: Teams will be selected by the instructor and will develop a marketing plan for an international business. The teams will select a fictitious product and then develop a plan for marketing the product in a country: An emerging market or a mature market. The first stage in the planning process is a preliminary country analysis. There are four separate guidelines for collection and analysis of market data and preparation of a country notebook: (1) guideline for cultural analysis, (2) guideline for economic analysis, (3) guideline for a market audit and competitive analysis, and (4) guideline for preliminary marketing plan.

The instructor will actively consult with the teams on their project and give direction and advice where needed.

Case Study Summaries: These should be no more than 2 pages (double-spaced) and exhibit an understanding of the article topic and relevance.



I will provide you with ongoing progress reports of your average grade throughout the term. The grading scale is as follows:
Course Evaluation  Points
 Individual Project                                        30 points       
 Team Project                                              30 points      
 Case Study Summary (2 @20 pts each)      40 points        
 Total Points                                              100 points     
 Grading Scale 
 A =  90 - 100%
 B =  80 - 89%  
 C =  70 - 79%  
 D =  60 - 69%      
 F =   59% and below

Late Submission of Course Materials:

Unless there are special circumstances discussed ahead of time with the instructor, grades for late work are deducted 10% each day after the due date. After five days the work will not receive any credit.

Classroom Rules of Conduct:

Students are expected to interact and communicate with the instructor and their peers with respect, tolerance, and professionalism. Healthy debate is always acceptable and encouraged, but students are reminded that debate should be backed by knowledge and ideas and tempered with compassion and an open mind. Failure to abide by these tenets will result in a conference with the instructor for the first offense and referral to the dean for subsequent offenses. Expletives and foul language are not tolerated under any circumstances.

Students are also expected to participate fully in all assignments, especially the team project. Part of respect for your peers is completing assigned tasks on time and to the best of your ability. Each team member will have an opportunity to review other team member performance and participation, and the result may affect the final project grade.

Course Topic/Dates/Assignments:

Week One:

Syllabus review.  Lecture One.

Week Two:

Lecture two.  Topics for Case Studies, and Individual Projects due.

Week Three:

Lecture three.

Week Four:

1st Case Study due and Student Presentations.

Week Five:

Lecture four.  

Week Six:

2nd Case Study due and Student Presentations.

Week Seven:

Lecture five.

Week Eight:

Individual and Group Assignments due.

Academic Honesty:
As a learning community, the University upholds the highest standards of academic integrity in all its academic activities, by faculty, staff, administrators and students. Academic integrity involves much more than respecting intellectual property rights. It lies at the heart of learning, creativity, and the core values of the University. Those who learn, teach, write, publish, present, or exhibit creative works are advised to familiarize themselves with the requirements of academic integrity and make every effort to avoid possible offenses against it, knowingly or unknowingly. Park University 2010-2011 Graduate Catalog Page 20


Plagiarism involves the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct.  Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.

Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.

Park University 2010-2011 Graduate Catalog Page 20

Attendance Policy:

Instructors are required to maintain attendance records and report absences. Excused absences can be granted by the instructor, for medical reasons, school sponsored activities, and employment-related demands, including temporary duty. Students are responsible for any missed work. Absences for two successive weeks, without approved excuse, will be reported to the Director of the individual graduate program, or to the Executive Director for the Graduate School, for appropriate action. Students with such a record of absences, without an approved excuse, may be administratively withdrawn from the class and notified that an "F" will be recorded, unless the student initiates official withdrawal from the class(es).Park University 2010-2011 Graduate Catalog Page 24

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .

Additional Information:



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Last Updated:12/21/2010 9:24:43 AM