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MBA 575 Marketing Research Strategies
Vadakkeveetil, Thomas V.


Mission Statement: The mission of the School of Graduate and Professional Studies at Park University is to provide leadership and directions to Park University's graduate and professional programs to assure that they are specialized, scholarly, innovative, and designed to educate students to be creative, independent, and lifelong learners within the context of a global community.

Vision Statement: Park University's School of Graduate and Professional Studies will be an international leader in providing innovative graduate and professional educational opportunities to learners within a global society.

Course

MBA 575 Marketing Research Strategies

Semester

S2P 2011 DL

Faculty

Vadakkeveetil, Thomas V.

Title

Adjunct Faculty

Degrees/Certificates

Ph.D.

Office Location

Online

Office Hours

9:00 AM - 5: PM (EST)

Daytime Phone

202-966-5079

E-Mail

thomas.alexander@park.edu

Semester Dates

March 14 to May 8, 2011

Class Days

TBA

Class Time

TBA

Credit Hours

3


Textbook:

Aaker, D., Kumar, V., & Day, G. (2006). Marketing Research 9th ed.. New York, NY: John Wiley & Sons Inc.

Referred to in the Syllabus and Course as Textbook

American Psychological Association (2009). Publication Manual of the American Psychological Association,6th ed. Washington, DC: American Psychological Association.

Referred to in the Syllabus and Course as Publication Manual or Manual

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

Will be announced as required

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
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Course Description:
MBA 575 Marketing Research Strategies: Basic market research information and techniques. Includes research studies for selected marketing activities involving design development, information collection, data analysis, and reporting of findings. Prerequisite: MK 351 or equivalent approved by Program Director. (Formerly MK 575)

Educational Philosophy:

Encourage students to understand the major concepts, theories and applications of marketing research while striving to bring real-world issues in the field to the class.  Provide students with the opportunities to explore the field through intellectual discourse, tests and projects.  Make the class an enjoyable learning experience.

Learning Outcomes:
  Core Learning Outcomes

  1. Demonstrate the role and value of marketing research information.
  2. Explain the design of marketing research project.
  3. Explain the Sampling Theory and Methods.
  4. Explain data preparation, analysis, and reporting the results.


Core Assessment:

Class Assessment:

Online Discussion
Weekly Papers
Research Paper
Midterm Examination

Grading:
 

Course Assignments
Due
Points
Individual (80%)
 
 
Research Proposal
W1
required
Week #2 Paper
W2
5
Week #3 Paper
W3
8
Week #5 Paper
W5
15
Week #8 Research Paper
W8
25
Participation/DQ’s/OR’s (4 points/week)
All
32
Learning Team (20%)
 
 
LT Charter SWOT
W2
required
Mid-term Examination
W4
15
 
 
 
Total
 
100
 

How Points and Percentages Equate to Grades:

100-90

A

89-80

B

79-70

C

60-69

D

<59

F

Incompletes: “I” is not normally granted except in case emergencies
 
 
 
 

Late Submission of Course Materials:

Points will be deducted for late submission: 10% after the deadline but within one week; 20% in the second week; will not be accepted after two weeks.

Classroom Rules of Conduct:
Meet the deadlines.  Be polite in discussions.

Course Topic/Dates/Assignments:
TBA

Academic Honesty:
As a learning community, the University upholds the highest standards of academic integrity in all its academic activities, by faculty, staff, administrators and students. Academic integrity involves much more than respecting intellectual property rights. It lies at the heart of learning, creativity, and the core values of the University. Those who learn, teach, write, publish, present, or exhibit creative works are advised to familiarize themselves with the requirements of academic integrity and make every effort to avoid possible offenses against it, knowingly or unknowingly. Park University 2010-2011 Graduate Catalog Page 20

Plagiarism:

Plagiarism involves the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct.  Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.

Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.

Park University 2010-2011 Graduate Catalog Page 20


Attendance Policy:

Instructors are required to maintain attendance records and report absences. Excused absences can be granted by the instructor, for medical reasons, school sponsored activities, and employment-related demands, including temporary duty. Students are responsible for any missed work. Absences for two successive weeks, without approved excuse, will be reported to the Director of the individual graduate program, or to the Executive Director for the Graduate School, for appropriate action. Students with such a record of absences, without an approved excuse, may be administratively withdrawn from the class and notified that an "F" will be recorded, unless the student initiates official withdrawal from the class(es).Park University 2010-2011 Graduate Catalog Page 24

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .

Copyright:

This material is protected by copyright
                               and can not be reused without author permission.

Last Updated:2/26/2011 7:40:39 PM