MBA610 Adv Sem in Internat'l Mktg

for S2P 2011

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Mission Statement: The mission of the School of Graduate and Professional Studies at Park University is to provide leadership and directions to Park University's graduate and professional programs to assure that they are specialized, scholarly, innovative, and designed to educate students to be creative, independent, and lifelong learners within the context of a global community.

Vision Statement: Park University's School of Graduate and Professional Studies will be an international leader in providing innovative graduate and professional educational opportunities to learners within a global society.


MBA 610 Adv Sem in Internatl Mktg


S2P 2011 DL


Prof. James Ibe, Ph.D., CAE.


Professor of Economics and Marketing Management


Ph.D., CAE; MBA; MSc; MA; Bsc.

Office Location

Shaw Air Force Base, SC. USA.

Office Hours

M-F: 11:00-12:00 Noon, EST.

Daytime Phone

(803) 934-3240


Web Page

Semester Dates

March 14-May 08, 2011

Class Days


Class Time


Credit Hours



International Business, Annual Editions, 15th 09 Maidment, Fred, McGraw-Hill Publishing 978-0-07- 352851-9 (Required)

Global Marketing: Foreign Entry, Local Marketing, and Global Management, 5E 09, Johansson, Johny K. , Richard D. Irwin, Inc. 978-0-07-338101-5 (Required)

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
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Course Description:
MBA 610 Advanced Seminar in International Marketing: This course provides tools for marketing management decision processes and marketing systems in the global environment; application to multinational business operations and strategy development; marketing techniques of foreign market entry (Import-Exports, Joint Ventures, Licensing and Management Contracts.) Emphasis is on marketing mix and how it is adapted to the global environment. Prerequisite: MK 351 or equivalent approved by Program Director. (Formerly MK 615)

Educational Philosophy:

I believe that knowledge is best constructed rather than dispensed from authorities such as your professor. I actively seek to create a learner-centered classroom where learners fully participate in the discovery process and applications of the fundamental assumptions of the discipline. It is my experience that learners are most interested when they know the utility of the concepts and principles they are required to learn. Indeed, when the content is relevant and interesting, learners will learn even the most difficult material. It is my experience that learners learn best when difficult material is introduced through the learners’ strongest perceptual modality and then reinforced through supplementary modalities taking into account that most learners are visually oriented. Further, to ensure effective learning and retention, new information must be linked to prior knowledge and experiences using familiar examples and concrete symbols. I have also used cooperative and collaborative learning teams effectively. It my experience that regardless of the subject matter, learners working in collaborative and cooperative platforms tend to learn more quickly and retain the material longer than when the same content is presented in other instructional formats. Ongoing professional practice allows me to constantly bridge the gap between theory and industry practice.

Learning Outcomes:
  Core Learning Outcomes

  1. Discuss the broad picture of the global environment within which business operates today and into the future.
  2. Explain how the globalization of the world markets and the internationalization of the U.S. markets influence all functions of business including marketing.
  3. Explain the provisions and effects of protectionism on world trade and to show that no country, including the United States, has “clean hands' when it comes to protecting home markets.
  4. Discuss the design of GATT and the new World Trade organization to eliminate trade restrictions and provide a means for countries to settle trade disputes.
  5. Explain the importance of culture to an international marketer.

Core Assessment:

Class Assessment:
Course Evaluation Points

 Individual Project  15points  15%
 Team Project  21 points  21%
 Case Online-Discussion (7 @ 2 pts each)  14 points  14%
 Instructor Provided Discussion Questions  5 points  5%
 Article Summary (6 @1.5 pts each)  9 points  9%
 Homework Questions (18 @ 2 pts each)  36 points  36%
 Total Points  100 points  100%


Grading Scale

A = 90 - 100%
B = 80 - 89%
C = 70 - 79%
No Pass < 70% 

Late Submission of Course Materials:

Please submit your work on the date indicated in the assignment section of  each lectures. If you are not going to meet the due date, I expect you to contact me before the due date to make any arrangements for a late paper. Any work submitted late without prior coordination with me will lose 10 percentage points for each day the work is late.

Excused absences can be granted by the instructor for medical reasons, school sponsored activities, and employment-related demands including temporary duty. The student is responsible for completing all missed work. Absences in excess of four (4) class periods (2 weeks in a term) will be reported to the Dean for appropriate action. Any student failing to attend class for two consecutive weeks, without an approved excuse, will be institutionally withdrawn (unofficially withdrawn) and notified by mail that an "F" will be recorded.

Students are expected to spend a substantial amount of time online and offline each week including but not limited to responding to the weekly conference discussions, sending/receiving Email, reading and viewing online lectures, completing online quizzes and tests, and conducting research over the World Wide Web.  A rule of thumb is that you should spend approximately 4-5 hours per week online reviewing course content and engaging in group work and discussion and an additional 4-6 hours per week on readings, preparing assignments, or completing papers or examinations.

Classroom Rules of Conduct:

E-Mail Procedures and Submitting

When sending e-mail other than assignments, you must identify yourself fully by name and class in all e-mail sent to me and/or other members of our class.

  • My Response Policy:  I will check my e-mail and the conference area frequently. I will respond to course-related questions within 24-48 hours (unless I notify you previously that I will be unavailable).
  • When files are sent attached to an email, the files should be in either Microsoft Word, RTF, ASCII, txt, or PDF file formats.  Scanned documents or paper copies will not be accepted.  

Course Topic/Dates/Assignments:

Course Topic/Dates/Assignments:



On-line Discussion Assignments**

Article Summary**

Homework Questions**




Chapter 1 (T)

Chapter 2 (T)

Chapter 3 (T)

Article 23 (AE)


1- Case 1-1 IKEA’S Global Strategy, p 85 (T)  (DA)

2- Please post your e-mail address, along with a brief work and/or educational background (DA)

3- Respond to the question posed by the instructor (DA)

No more than 2 page (double-spaced) summary of AE article (D)

Answer any two discussion questions at the end each chapter assigned (D)


Foreign Entry:

Chapter 4 (T)

Chapter 5 (T)

Chapter 6 (T)

Article 26 (AE)

1- Case 2-1 Toy R Us, p 185 (T) (DA)

2-Respond to the question posed by the instructor (DA)

No more than 2 page (double-spaced) summary of AE article (D)

Answer any two discussion questions at the end each chapter assigned (D)


Local Marketing:

Chapter 7 (T)

Chapter 8 (T)

Article  41 (AE)

1-Case 3-1 P&G’s Pert Plus, p 343 (T) (DA)

2-Respond to the question posed by the instructor (DA)

No more than 2 page (double-spaced) summary of AE article (D)

Answer any two discussion questions at the end each chapter assigned (D)


Local Marketing::

Chapter 9 (T)

Chapter 10 (T)

Article  32 (AE)

1- Case 3-3 Colgate-Palmolive, p 357 (T) (DA)

2-Respond to the question posed by the instructor (DA)

No more than 2 page (double-spaced) summary of AE article (D)

Answer any two discussion questions at the end each chapter assigned (D)


Global Management:

Chapter 11 (T)

Chapter 12 (T)

Article  17 (AE)

1- Case 4-4 Cathay Pacific Airways, p 632 (T) (DA)


No more than 2 page (double-spaced) summary of AE article (D)

Answer any two discussion questions at the end each chapter assigned (D)


Global Management:

Chapter 13 (T)

Chapter 14 (T)


1- Case 4-1 Banyan Tree Hotels, p 603 (T) (DA)

2-Respond to the question posed by the instructor (DA)

Answer any two discussion questions at the end each chapter assigned (D)


Global Management:

Chapter 15 (T)

Chapter 16 (T)

Article  28 (AE)

1- Case 4-3 Benetton, p 621 (T) (DA)

2-Respond to the question posed by the instructor (DA)

No more than 2 page (double-spaced) summary of AE article (D)

Answer any two discussion questions at the end each chapter assigned (D)


Global Management:

Chapter 17 (T)

Chapter 18 (T)


1- Respond to the question posed by the instructor (DA)

Answer any two discussion questions at the end each chapter assigned (D)

** (T) = Johansson text; (AE) International Business 09 Annual Edition; (DA) Discussion Area for Online Case Discussion; post your responses to the Case questions and other questions as indicated; (D) Submit to Dropbox

Academic Honesty:
As a learning community, the University upholds the highest standards of academic integrity in all its academic activities, by faculty, staff, administrators and students. Academic integrity involves much more than respecting intellectual property rights. It lies at the heart of learning, creativity, and the core values of the University. Those who learn, teach, write, publish, present, or exhibit creative works are advised to familiarize themselves with the requirements of academic integrity and make every effort to avoid possible offenses against it, knowingly or unknowingly. Park University 2010-2011 Graduate Catalog Page 20


Plagiarism involves the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct.  Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.

Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.

Park University 2010-2011 Graduate Catalog Page 20

Attendance Policy:

Instructors are required to maintain attendance records and report absences. Excused absences can be granted by the instructor, for medical reasons, school sponsored activities, and employment-related demands, including temporary duty. Students are responsible for any missed work. Absences for two successive weeks, without approved excuse, will be reported to the Director of the individual graduate program, or to the Executive Director for the Graduate School, for appropriate action. Students with such a record of absences, without an approved excuse, may be administratively withdrawn from the class and notified that an "F" will be recorded, unless the student initiates official withdrawal from the class(es).Park University 2010-2011 Graduate Catalog Page 24

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:2/21/2011 11:59:40 PM