MBA608 Topics in Information Systems

for U1P 2011

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Vision Statement: Park University's School of Graduate and Professional Studies will be an international leader in providing innovative graduate and professional educational opportunities to learners within a global society.


MBA 608 Topics in Information Systems


U1P 2011 DL


Massoud, LindaLee


Adjunct Faculty



Office Location


Daytime Phone

(810) 406-3251 (leave a message and good times to call)


Class Days


Class Time




Credit Hours



 Management Mistakes and Successes, 10th Ed
Robert F. Hartley
John Wiley & Sons, Inc., Hoboken, NJ
ISBN  978-0-470-53052-8

This text is also available in electronic form at CourseSmart:

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FAQ's for Online Students - You might find the answer to your questions here.

Course Description:
MBA 608 Topics in Information Systems: This capstone course focuses on the integration and synthesis of previous knowledge in information systems and technology to meet the needs of the ever changing business environment is included. Utilizing information systems and technology to address topics and problems in many functional areas, such as marketing, accounting, human resources, and management information are stressed. Case studies will reinforce lectures.

Educational Philosophy:
Think of me as your "coach" and yourself as a "player". There will be a variety of activities for which I will provide demonstration, information, instruction, and assistance. I will encourage, support, and also critique you. The actual learning, however, is something you need to accomplish for yourself, using your best learning style. (Remember those dribbling drills in basketball? Well, you will be doing the dribbling while I stand on the side and cheer!)

At this level, we should be asking each other questions that will stimulate introspection, evaluation, and analysis; some might call this disputatious learning, but I would rather think of it as a "lively" and shared exploration of ideas and issues. Your honest, justified opinions are welcomed and expected. Of course, this also means that we must acknowledge each others' opinions with the utmost respect.

One of the most important aspects of instructor-led learning is the ability to interact with the instructor and other students in the class. Since online students are not together in the same room, we accomplish this interaction using tools available in the online classroom:

  • "In-Class" discussion takes place using Threaded Discussions;
  • Personal or private questions can be addressed to me through e-mail (I usually check twice a day);
  • Group project work is facilitated by the Group tools (Group Document Sharing, Group Discussion Area, Group Chat sessions, and Group E-mail distribution lists).
  • Case study presentations are opportunities for each student to be a "teacher," too, as you share your observations and analysis of the companies we study.
Be sure to contact me if you have any questions. Let us have a profitable and pleasurable learning experience together.

Learning Outcomes:
  Core Learning Outcomes

  1. Compare operational and analytical customer relationships management
  2. Discuss the formula an organization can use to find its most valuable customer
  3. Explain the formula an enterprise can use to demonstrate efficiency in its accounting practices
  4. Describe and differentiate the CRM technologies used by marketing departments
  5. Analyze and compare customer relationship management, supplier relationship management, partner relationship management, and employee relationship management
  6. Case studies are discussed to reinforce lectures

  Instructor Learning Outcomes
  1. • Identify current issues in IS
  2. • Critically evaluate factual scenarios in IS and related fields
  3. • Evaluate and recommend solutions using IS concepts
  4. • Recommend/design technology solutions to business issues
  5. • Recommend/design business solutions to technology issues
  6. • Evaluate the contributions of recent entrepreneurs, managers, and leaders in IT
Core Assessment:

Class Assessment:

Students will be able to track their grade throughout the course.  Standards for each assignment are listed in the Course Home section.

Each student is responsible for:

  • Completing weekly chapter and online Reading Assignments;
  • Submitting answers to Weekly Discussion Questions and performing Peer Reviews of other students' submitted responses;
  • Performing peer review of the case studies.
  • Completing two Group Projects;
  • Completing a Midterm Examination; and
  • Completing a large, group-based Case Study.


 Discussion board (post, reply, evaluation)
 2 Group Projects
 Midterm Examination
 Case Study

General grading scale:
90-100%  A
80-89%    B
70-79%    C
60-69%    D

Late Submission of Course Materials:
Each week's work must be completed by the due dates specified for that week. Assignments received after their stated due dates will incur a 10% reduction in your score for each three days (or fraction thereof) that your assignment is late.

Classroom Rules of Conduct:
We expect professional, ethical behavior in this class. Treat each other with appropriate respect at all time. Please do offer honest critique when appropriate, but deliver your message with tact -- and seasoned with sugar. These are skills you will need in the work world.

Course Topic/Dates/Assignments:

 1 Register into a group
Read Chapter 3: Proctor and Gamble
Discussion board (post and reply)
Start Group Project #1
Group 1 Presentation and evaluations
 2 Read Chapter 6: IBM
Discussion board (post and reply)
Continue Group Project #1
Group 2 Presentation and evaluations
 3 Read Chapter 7: Google
Discussion board (post and reply)
Complete and submit Group Project #1
Group 3 Presentation and evaluations
 4 Read Chapter 11: Vanguard
Discussion board (post and reply)
Group 4 Presentation and evaluations
Midterm Exam
 5 Read Chapter 5: Harley-Davidson
Discussion board (post and reply)
Start on Group Project #2
Group 5 Presentation and evaluations
 6 Read Chapter 12: HP
Discussion board (post and reply)
Continue Group Project #2
Group 6 Presentation and evaluations
 7 Read Chapter 17: Maytag
Discussion board (post and reply)
Continue Group Project #2
Group 7 Presentation and evaluations
 8 Read Chapter 20: Merck
Discussion board (post and reply)
Complete and submit Group Project #2
Group 8 Presentation and evaluations

Academic Honesty:
As a learning community, the University upholds the highest standards of academic integrity in all its academic activities, by faculty, staff, administrators and students. Academic integrity involves much more than respecting intellectual property rights. It lies at the heart of learning, creativity, and the core values of the University. Those who learn, teach, write, publish, present, or exhibit creative works are advised to familiarize themselves with the requirements of academic integrity and make every effort to avoid possible offenses against it, knowingly or unknowingly. Park University 2010-2011 Graduate Catalog Page 20


Plagiarism involves the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct.  Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.

Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.

Park University 2010-2011 Graduate Catalog Page 20

Please be diligent about giving credit for paraphrased text, not just for cited text. Paraphrased text also requires an in-text citation in addition to the reference at the end of the document.

Attendance Policy:

Instructors are required to maintain attendance records and report absences. Excused absences can be granted by the instructor, for medical reasons, school sponsored activities, and employment-related demands, including temporary duty. Students are responsible for any missed work. Absences for two successive weeks, without approved excuse, will be reported to the Director of the individual graduate program, or to the Executive Director for the Graduate School, for appropriate action. Students with such a record of absences, without an approved excuse, may be administratively withdrawn from the class and notified that an "F" will be recorded, unless the student initiates official withdrawal from the class(es).Park University 2010-2011 Graduate Catalog Page 24

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .

Additional Information:
APA Format: Please use APA format for your case study and other activities. You might know the format for a textbook, but do you know the correct format for a web page? You might want to check at the OWL site: to give you general information. The examples of how to cite a web page are in the "Reference List: Electronic Sources" section (navigation bar, on the left). Your Park librarian can also offer assistance if you have a question.


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Last Updated:2/2/2011 10:59:40 AM