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PO 336 Media & Public Administration
Whitehead, Anna M.


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

PO 336 Media & Public Administration

Semester

S2B 2011 BL

Faculty

Whitehead, Anna M.

Title

Sr. Adjunct Faculty

Degrees/Certificates

Master of Public Affairs/Non-Profit and Community Service
BS Social Psychology
Grant Writing Certification

Office Location

639 Merritt Rd.

Office Hours

8:30 - 5:00 M-F

Daytime Phone

915-832-3306

E-Mail

anna.whitehead@park.edu

Semester Dates

21 March - 15 May, 2011

Class Days

--T-R--

Class Time

5:00 - 7:30 PM

Prerequisites

None

Credit Hours

3


Textbook:
Graber, Doris A., Mass Media and American Politics, 8th Edition, Congressional Quarterly Press.  ISBN: 978-1-60426-460-9

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:
McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.


Course Description:
PO 336 The Media and Public Administration: An analysis of the relationship between public administrators and the media from the standpoints of (a) the public relations efforts of administrators, and (b) the reporting of the media. 3:0:3

Educational Philosophy:
The instructors philosophy is based on learning through sharing information, applied learning and experiences.  The instructor will use lecture, discussion of current events, case studies, guest speakers, and assigned readings to engage students in the understanding of the media.  Students will also participate in mock interviews and press conferences.  Students are expected to come to class prepared to participate in discussion of the material.

Learning Outcomes:
  Core Learning Outcomes

  1. Describe the development of the American media from an historical perspective.
  2. Describe the role of the media in contemporary American society, examining how the media is alternately influencing and influenced by political and social forces.
  3. Describe the relationship between the media and the field of public administration.
  4. Understand the importance of effective communications.
  5. Describe basic concepts of public relations.
  6. Being able to critically evaluate the content and presentation techniques used in delivering the news.


  Instructor Learning Outcomes
  1. Derive an emphasis on students learning not only from the text, but also from their own experiences.
  2. Emphasize on students interpersonal communication skills and knowledge
  3. Implement effective strategies and practices in message management and communications in multiple media.
  4. Explain how perception affects communication.
Core Assessment:

Class Assessment:
The class assessment will consist of class participation, mid-term exam and final exam, two press releases, and a case study paper.  The exams will cover the material from the assigned readings and the lecture.  Students will also prepare questions for the guest speakers that will need to be turned in at the beginning of the class period.

Grading:

Class Participation: 100 points
Mid-Term: 250 points
Final: 250 points
Press Releases: 200 points (2 Press Releases)
Case Study: 200 points (4 Case Studies)
 
Total: 1000 points
 
  900 - 1000   A

   800 - 899%   B

   700 - 799%   C

   600 - 699%   D

    0 - 599%   F  

 

Late Submission of Course Materials:
The press releases and case study may be turned in ONE DAY late with a 50% penalty (assignments are due by 11:59 pm on the due date).  The mid-term or final may be made up at the discretion of the instructor with a valid excuse.  A valid excuse would need to be documented by the student to the satisfaction of the instructor.  Without a valid excuse or proper documentation, the student will receive a zero.  The class participation grade will also be negatively affected by any absences.

Classroom Rules of Conduct:
Students are expected to be on time and participate in discussions.  Cell phones should be turned on vibrate.  Students may only answer emergency calls during class.  Chronic tardiness will result in a reduction of the class participation points.

Course Topic/Dates/Assignments:

Week Reading Assignment from Graber Assignment Due Class Activity
1 Chapter 1 chapter discussion
2 Chapters 2 and 3   chapter discussion and guest speaker

3

Chapter 4 and 5

chapter discussion and guest speaker

4 Chapter 6 Mid-term and Press Release 1 chapter discussion
5 Chapter 7 and 8 chapter discussion and guest speaker
6 Chapter 9 Press Release 2 chapter discussion and mock interviews
7 Chapter 10 Case Study chapter discussion and mock interviews
8 Chapter 12 Final Exam general discussion of media issues

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty (www.park.edu/current or http://www.park.edu/faculty/).from Park University 2010-2011 Undergraduate Catalog Page 92

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2010-2011 Undergraduate Catalog Page 92-93

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2010-2011 Undergraduate Catalog Page 95-96

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .

Copyright:

This material is protected by copyright
                               and can not be reused without author permission.

Last Updated:2/11/2011 11:25:04 AM