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CA 231 Television Production
Miller, Al'Lavee


Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.

Course

CA 231 Television Production

Semester

SP 2011 HO

Faculty

Moritz, Lara

Title

Adjunct Faculty

Degrees/Certificates

B.A. in English/Knox College
M.S in Journalism/University of Kansas
5 & 10pm anchor KMBC 9 News/General Assigment Reporter

Office Location

Copley 205

Office Hours

By appointment

Daytime Phone

816-809-9844

E-Mail

lara.moritz@park.edu

lmoritz@hearst.com

Semester Dates

January 10 - May 6, 2011

Class Days

--T-R--

Class Time

10:10 - 11:25 AM

Credit Hours

3


Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.


Course Description:
CA231 Television Production: An introduction to basic television production techniques. Students will produce news and feature stories for Cable Channel 2. Orientation will include a look at basic news and script writing techniques, and will include instruction on use of video equipment and videotape editing. Students will learn basic producing and directing skills. 3:0:3

Educational Philosophy:
I believe everyone can tell a story.  It's my belief that if you practice and work hard in my class you will succeed in doing so. You will share your work with your peers in class. We will learn from each others ideas.  We will have FUN!

Learning Outcomes:
  Core Learning Outcomes

  1. Develop a basic understanding of the technology of TV. You will demonstrate this competency by producing technically-clean, technologically complex, professionally-edited TV programming.
  2. Evaluate and analyze your own work, work done by your classmates, and work done by professionals, including PR pieces, news packages, news and sports casts, etc.
  3. Write, edit, shoot, and voice professional-quality news stories and PR pieces that are accurate, timely, balanced, and reflect the principles of good broadcast journalism and professional TV production.
  4. Develop and analyze your own professional “voice” as you produce professional TV programming.
  5. Discuss analytically the principles and ethics of broadcast news and public relations, and apply those principles in the practice of TV journalism.


Core Assessment:

1. (10%) News quizzes. You will be quizzed weekly on current events. A good broadcaster is an informed broadcaster, and you will all become good broadcasters. I will drop your lowest grade on these, then average the rest.


2. (10%) Sight and Sound. This is a videotaped project that you will shoot and edit.


3. (10%) Broadcast writing samples.


4. (20%) NN package. This is a complete TV news/sports story to air on cable.


5. (20%) PR video.


6. (20%) *Final Project—either news package of PR video. More on this later.


7. (10%) Attendance and participation


 


Core Assessment


Every course at Park University requires a core assessment. This is one major project or test, given during the last part of the class, that measures 75% of the course’s learning objectives.

Link to Class Rubric

Class Assessment:
Your grade will be based on a number of short speeches. Improvement matters, and I will favorably consider students whose speeches improve over the semester. See details of grading plan in last section.

Grading:

1. (10%) News quizzes. You will be quizzed weekly on current events. A good broadcaster is an informed broadcaster, and you will all become good broadcasters. I will drop your lowest grade on these, then average the rest.

2. (10%) Sight and Sound. This is a videotaped project that you will shoot and edit.

3. (10%) Broadcast writing samples.

4. (20%) NN package. This is a complete TV news/sports story to air on cable.

5. (20%) PR video.

6. (20%) Final Project—either news package of PR video. More on this later.

7. (10%) Attendance and participation

Late Submission of Course Materials:
Will not accept late assignments unless notified before the assignment is due.

Classroom Rules of Conduct:
No cell phone use period.

Course Topic/Dates/Assignments:

AGENDA: Subject to change.

Quizzes each Thursday

This is subject to change. In fact, count on it! Reading assignments will be given later.

Week 1-The camcorder, shooting, shot critique.

2. ENG, lighting, nat sound, Guest—News Photographer

3. Sights and Sounds; Premiere editing.

4. Premiere editing

5. Broadcast writing, handouts, practice, NN reader. Writing for PR videos.

Wulfmeyer

6. Discuss S-S; more writing

7. Scripting visuals for TV news; Introduce packages

8. Guest speaker: Reporter/packages, writing/shooting for packages, begin editing packages

9. Finish editing packages; stand ups and live shots

10. View/critique packages; Promotional videos

11. Speaker-Promotional videos; announcing

12. Discuss PR videos; studio cameras.

13. Studio lighting, audio, switcher

14. Interview segments in studio—CEO-type for PR video

15. Producing newscasts, writing intros and outros, directing

16. Post production, supplemental—Sets, live openings, sports, interviewing, etc.

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty (www.park.edu/current or http://www.park.edu/faculty/).from Park University 2010-2011 Undergraduate Catalog Page 92

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2010-2011 Undergraduate Catalog Page 92-93

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2010-2011 Undergraduate Catalog Page 95-96

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .



Rubric

CompetencyExceeds Expectation (3)Meets Expectation (2)Does Not Meet Expectation (1)No Evidence (0)
Evaluation                                                                                                                                                                                                                                                 
Outcomes
2, 5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
Student self-evaluation critically discusses four or more tenants of good TV broadcasting Student self-evaluation critically discusses three tenants of good TV broadcasting Student self-evaluation critically discusses one or two tenants of good TV broadcasting Student self-evaluation not done or does not address tenants of good TV broadcasting 
Synthesis                                                                                                                                                                                                                                                  
Outcomes
3                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Project demonstrates student's ability to use four or more sources Project demonstrates student's ability to use three sources Project demonstrates student's ability to use one or two sources Project does not use outside sources. 
Analysis                                                                                                                                                                                                                                                   
Outcomes
1, 2, 3, 4                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
Project demonstrates student's ability to develop an original, creative produced piece Project demonstrates student's ability to develop a creative produced piece Project demonstrates student's ability to develop a produced piece that is consistent with the assignment but is not creative The produced pieces is inconsistent with the assignment and lacks creativity 
Application                                                                                                                                                                                                                                                
Outcomes
1, 2, 4, 5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
Project demonstrates student's ability to apply principles of writing and technology to produce a professional project. Project demonstrates student's ability to apply principles of writing and technology to produce a competent project. Project demonstrates student's ability to apply either principles of writing or technology to produce a basic project. Project does not demonstrate knowledge of written or technical skills. 
Content of Communication                                                                                                                                                                                                                                   
Outcomes
3, 4                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
Project parts are written in broadcast-style, are compelling, and appeal in an original way to the audience. Project parts are written in broadcast-style and appeal to the audience. Project parts are either written in broadcast-style or appeal to the audience. Project parts are neither written in broadcast-style nor do they appeal to the audience. 
Technical Skill in Communicating                                                                                                                                                                                                                           
Outcomes
1                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Project is technically exemplary and well shot and edited, and the audio and video are free of glitches. It shows originality and creativity. Project is technically clean and well shot and edited, and the audio and video are free of glitches. It shows some originality or creativity. Project is relatively well shot and edited, and the audio and video are usually free of glitches. It shows little originality or creativity. Produced pieces are technically poor, showing little mastery of TV production techniques. 
Disciplinary Literacy: Broadcasting voice and stand-ups                                                                                                                                                                                                    
Outcomes
4                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Student analysis of produced pieces is a critical analysis stand-ups voice work (student's own work and that of peers), and discusses four or more tenants of good announcing. Student analysis of produced pieces is a critical analysis of stand-ups and voice work (student's own work and that of peers), and discusses three tenants of good announcing. Student analysis of produced pieces is a critical analysis of stand-ups and  voice work (student's own work and that of peers), and discusses one or two tenants of good announcing. Student analysis of produced pieces is not critical and does not discuss vis-à-vis the tenants of good announcing and stand-ups. 
Disciplinary Literacy: Shooting                                                                                                                                                                                                                            
Outcomes
1                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Student projects are well shot, meeting at least six of these principles:

Clear, focused, well-framed, interesting, uses unique angles, good natural sound, limited camera movement.

 
Student projects are well shot, meeting at least five of these principles:

Clear, focused, well-framed, interesting, uses unique angles, good natural sound, limited camera movement.

 
Student projects are well shot, meeting at least four of these principles:

Clear, focused, well-framed, interesting, uses unique angles, good natural sound, limited camera movement.

 
Student projects are not well shot, and meet three or less of these principles:

Clear, focused, well-framed, interesting, uses unique angles, good natural sound, limited camera movement.

 

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Last Updated:1/13/2011 4:32:39 PM