MG354 Small Business Management

for SP 2011

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Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.


MG 354 Small Business Management


SP 2011 HO


Martin, Michael R.


Assistant Professor of Business


BS University of Missouri
MBA Rockhurst University
PhD(Candidate) University of Missouri-Kansas City

Office Location

Norrington 2nd Floor

Office Hours

TR 8:00 a.m.-10:00 a.m., 11:30 a.m.-12:30 p.m. and by appointment

Daytime Phone



Semester Dates

1/11/010- 5/7/10

Class Days


Class Time

1:00-2:15 PM



Credit Hours



Longenecker, Moore, Petty, Palich: SmallBusiness Management, an Entrepreneurial Emphasis.  14th Edition

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information

Course Description:
A detailed study of the relationship and functions of accounting,management, financial management, and marketing in the successfulinitiation and operation of a small business. 3:0:3 

Educational Philosophy:

The purpose of any course is to develop, not just knowledge, but also analytical and critical thinking. Toward these purposes, students will be expected to interact and question what they are presented. They also will be expected to actively participate in all phases of the learning experience. It is through questioning, not through acceptance, that progress is made.

Learning Outcomes:
  Core Learning Outcomes

  1. Define the term “small business”.
  2. Explain how owning and operating a small business is different from operating other types of businesses.
  3. Identify the factors that make a family business unique.
  4. Identify the major advantages and limitations of franchising.
  5. List some reasons for buying an existing business.
  6. Describe the characteristics of highly successful startups.
  7. Describe the purpose and contents of financial statements.
  8. Explain how risk management can be used in coping with business risk
  9. Explain the importance of having an exit strategy.

Core Assessment:
All Park University courses must include a core assessment that measures the course's Core Learning Outcomes. The purpose of this assessment is to determine if expectations have been met concerning mastery of learning outcomes across all instructional modalities. 

 For this course, the core assessment is a Comprehensive Final Examination to be administered in all sections of MG 354. This exam is worth at least 30 percent of the student's final grade and will test students' mastery of the Core Learning Outcomes (as listed on this syllabus) through definitions, essay, and/or multiple choice questions. 

 This core assessment is a CLOSED BOOK, CLOSED NOTES comprehensive examination that must be administered and proctored in the classroom and may not be given as a take-home examination. Students should not have access to the exam or its questions before it is administered. The duration of the exam can be no longer than two hours. 

 No computers, or materials other than a writing instrument and a calculator without text functions and communication may be used for the exam; this applies to all students, regardless of whether the exam is for on-line or face-to-face students. Completion of the exam is strictly individual; students may not work in groups to complete the exam.

Class Assessment:

Grades will be based on written examaminations and a business plan.  There may or may not be quizzes and homework based on the participation of the class.
No extra credit assignments will be given.


Grades will be based on the following:

Exams: Best 3 of 4 @ 200 points each  = 600 pts
Business Plan  @ 300 pts = 300 pts
Class participation @ 100 pts = 100 pts
Total possible = 1,000 pts
Details of the business plan will be discussed during the semester. 

At the end of the course, your accumulated points will be converted to grades based on the following scale:

90% - 100%    = A

80% - 89%      = B

70% - 79%      = C

60% - 69%      = D

below 60%      = F

The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.

All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.

Late Submission of Course Materials:
Any writen assignments are due by the end of the class period.  There will be a 10 point deduction for any day or part thereof that the assignment is late.  No late assigments will be accepted after the regular semester ends.

Classroom Rules of Conduct:

Students are expected to arrive in the classroom before the class starts. Class disruptions from cell phones, pagers or any other device will not be allowed.

Course Topic/Dates/Assignments:

Tuesday, January 11, 2011 Who, What, Where & When
Thursday, January 13, 2011 Chap 1
Tuesday, January 18, 2011 Chap 2
Thursday, January 20, 2011 Chap 3
Tuesday, January 25, 2011 Chap 4
Thursday, January 27, 2011 Chap 5
Tuesday, February 01, 2011 Chap 6
Thursday, February 03, 2011
Tuesday, February 08, 2011 Exam I
Thursday, February 10, 2011 Chap 7
Tuesday, February 15, 2011 Chap 8
Thursday, February 17, 2011 Chap 9
Tuesday, February 22, 2011 Chap 10
Thursday, February 24, 2011 Chap 11
Tuesday, March 01, 2011 Chap 12
Thursday, March 03, 2011
Tuesday, March 08, 2011 No Class-Spring Recess
Thursday, March 10, 2011 No Class-Spring Recess
Tuesday, March 15, 2011 Exam II
Thursday, March 17, 2011 Chap 13
Tuesday, March 22, 2011 Chap 14
Thursday, March 24, 2011 Chap 15
Tuesday, March 29, 2011 Chap 16
Thursday, March 31, 2011 Chap 17
Tuesday, April 05, 2011 Chap 18
Thursday, April 07, 2011
Tuesday, April 12, 2011 Exam III
Thursday, April 14, 2011 Chap 19
Tuesday, April 19, 2011 Chap 20 Business Plan Due
Thursday, April 21, 2011 Chap 21
Tuesday, April 26, 2011 Chap 22
Thursday, April 28, 2011 Chap 23
Tuesday, May 03, 2011 Final Exam Week

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty ( or Park University 2010-2011 Undergraduate Catalog Page 92

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2010-2011 Undergraduate Catalog Page 92-93

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2010-2011 Undergraduate Catalog Page 95-96

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:1/4/2011 9:49:15 AM