MK 380 Advertising
SP 2011 HO
DeJong, Penelope, Ph.D.
Ph.D./Marketing/Oklahoma State UniversityMBA/Business/Northwest Missouri State University/Business Administration/Northwest Missouri State University
M,W: 11-12, 1-3; F: 11-12
3:00 - 4:15 PM
Contemporary Advertising; Arens,Weigold; Arens; MacGraw Hill Publishing ISBN: 978-0-07-353-003-1
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I believe in asking questions. I will be asking a lot of them of you. I hope you will return the favor. I also believe in sharing knowledge and experience. All of you have experienced marketing practically from the time you were born. Many of you have worked in positions broadly related to Marketing. You have knowledge and experience to share and I hope you will; everyone will benefit from it. I believe in working hard; we will all have to work hard to make this class a successful experience. I believe in having fun. I will do my best to make this a fun class, but you have to promise to laugh at my jokes.
Learning Outcomes: Core Learning Outcomes
Link to Class RubricClass Assessment: Examinations, chapter outlines, projects, attendance, final.
A= 900+ points
B= 800-899 points
F=less than 600 points
Please note, 680 points of your grade is based on individual effort (300 points on exams, 180 on chapter outlines, and 200 on the final case analysis). 320 points will be graded on team efforts (150 points on team case assessment and 170 point on the team advertising plan). It is possible that all team members will not receive the same grade on an assignment. Each team member will fill out a form evaluating his or her own efforts and those of team members. Each team member’s final grade will be base on the overall grade for the project and the evaluation of team members. The evaluation tool that will be used is in the document share segment of our web page so you can see how team members will be evaluated.
Please note, only 30% of your grade is based on tests.
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.
For every day that an assignment/quiz is late 5% of the total available points will be deducted. Assignments/quizzes are due at the beginning of class on the assigned day. If an assignment is more than 1 wk late, it will not be accepted.
Classroom Rules of Conduct: Courtesy is my only rule. Stay awake. Don't talk while I am talking. If a student is presenting information, don't talk then either. No cell phone use, period. No reading of newspapers or doing assignments for or studying for another class. Smile every now and then. It does your face good.
Test 1, Ch 1-4
How to Conduct A Case Analysis, Assignment
Test 2, Ch 5-9
Case Analysis Presentations
Test 3, Ch 10-14
Test 4, Ch 15-18
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty (www.park.edu/current or http://www.park.edu/faculty/).from Park University 2010-2011 Undergraduate Catalog Page 92
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2010-2011 Undergraduate Catalog Page 92-93
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2010-2011 Undergraduate Catalog Page 95-96
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
If you are having a problem with the class, you will not be alone in that. It presents vocabulary and concepts that you haven't been exposed to in a formal way. I will be happy to help you in any way that I can, but I can't help if I don't know there is a problem. My door is always open during office hours. If you can't make my office hours, let me know - we can arrange something. I am here to help you learn. Here's hoping we have a great semester.
Chapter Outlines: Educational Theory tells us that a person needs to be exposed to information 3 times before they own that information. Your first exposure will be when you outline the chapter. The second expose will be in class and the third when you study for the test. The outline must be hand written in standard outline form and is due at the beginning of class and will be graded for neatness and completeness. It MUST be hand written. If the assignment is handed in late, 2 points will be deducted for each late day. It is a day late if not ready at the beginning of class. Don’t blow off this assignment. It is worth a total of 200 points – the difference between an A and probably a C. This is a give away assignment; your chance for a perfect 200 points.
Team Advertising Plan: You will be provided an outline for an Advertising Plan and examples of advertising plans. These will be your guide for your assignment which we will discuss through out the semester. As a team you will choose a small business/service/nonprofit organization that would be will to cooperate with your group in exchange for an advertising plan tailored to their organization. You will the work with the client to delineate relevant factors and determine goals and objectives for the new advertising plan. I will provide an outline to help you see what needs to be included in the plan. The plan will be presented to your peers in class. You will find in the document share segment of our web page, the document that I use to grade presentations. There will also be a written report due the day of presentation. The written report has 2 grades which are equally important: a content grade and a GAD grade. The content grade obviously relates to the completeness and quality of the report. GAD stands for Give a Darn. It relates to how well the report is written. This includes the organization of the report, the paragraphing, sentence structure, spelling, and word use. Communication is key in business. The quality of the communication determines how people respond to it. We will discuss this assignment often. Please feel free to come to me with any questions you have during the process.
Team Comprehensive Case Assessment: Hopefully you have already been exposed to case studies, but if not you will be here. It is a teaching/testing method often used in business classes. You will find an outline presenting the case method in the document share section of our web page. We will take one day in class to go over and practice the case method before your case assignment is made. This will be a team assignment.
Last Updated:12/30/2010 11:12:37 AM