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MBA 526 Corporate Enterprise Managementin a Complex Global Setting
Bowen, John E.


Mission Statement: The mission of the School of Graduate and Professional Studies at Park University is to provide leadership and directions to Park University's graduate and professional programs to assure that they are specialized, scholarly, innovative, and designed to educate students to be creative, independent, and lifelong learners within the context of a global community.

Vision Statement: Park University's School of Graduate and Professional Studies will be an international leader in providing innovative graduate and professional educational opportunities to learners within a global society.

Course

MBA 526 Corporate Enterprise Managementin a Complex Global Setting

Semester

S1P 2011 DLA

Faculty

Bowen, John E.

Office Location

Online

Office Hours

24/7

Daytime Phone

614-457-8985

E-Mail

John.Bowen@park.edu

sharonjb@ix.netcom.com

Class Days

TBA

Class Time

TBA

Prerequisites

MG351

Credit Hours

3


Textbook:
Contemporary Strategy Analysis, 7th Ed., 2010, Robert M. Grant, Wiley Publishing.

Cases to Accompany Contemporary Strategy Analysis, 7th Ed., Robert M. Grant, Wiley Publishing.
(Referred to in the course as Casebook).

Publication Manual of the American Psychological Association, 6th Ed., American Psychological Association (Referred to in the course as Publication Manual or Manual).

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:
As a minimum, any graduate student in business should be a regular reader of the Wall Street Journal (WSJ). You are not required to subscribe to the publication but I will make frequent reference to articles in the paper.  If you do choose to subscribe you may contact the WSJ directly or I will be happy to arrange for the subscription for you.

You may wish to use other sources such as Forbes and you may use either the print or online editions of Forbes, the WSJ or other sources. Be careful in selecting other online sources and avoid sources such as Wikipedia.com, Ask.com, Encarta.msn.com, Infoplease.com that may not be accurate.  Always recognize that any source could contain bias and should be carefully analyzed. 


McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
Advising - Park University would like to assist you in achieving your educational goals. Please contact your Campus Center for advising or enrollment adjustment information.
Online Classroom Technical Support - For technical assistance with the Online classroom, email helpdesk@parkonline.org or call the helpdesk at 866-301-PARK (7275). To see the technical requirements for Online courses, please visit the http://parkonline.org website, and click on the "Technical Requirements" link, and click on "BROWSER Test" to see if your system is ready.
FAQ's for Online Students - You might find the answer to your questions here.


Course Description:
MBA 526: Corporate Enterprise Management in a Complex Global Setting: This course focuses on cross-disciplinary, business policy aspects of commercial enterprise, evaluation of firms strategic and competitive behavior of global dimension of 21st century; managerial decision-making based on interdisciplinary nature, and the role of the economy in the context of the globalization. Prerequisite: MG 351 or equivalent approved by Program Director. (Formerly MG 526)

Educational Philosophy:
Since this is a graduate class, I assume that all members have a basic background in business and economics (though some review might be helpful), have an interest in contemporary issues affecting business, have an ability to manage their time (though some may be pushing the limits a bit),  are able to set aside bias in order to focus on objective reality, and do not need to be led by the hand.

Learning Outcomes:
  Core Learning Outcomes

  1. Develop and explain the functioning of an enterprise in a global competitive environment.
  2. Explain the implications of policy decisions and their implementation as the affect the whole enterprise.
  3. Demonstrate the ability to think strategically by identifying the concepts, models, and tools of strategic analysis, and by applying them to actual global competitive situations.
  4. Recognize the impact the globalization is having on today's business environment.
  5. Demonstrate critical and analytical thinking skills through professional written communication and public speaking structures.
  6. Utilize teamwork and collegiality, drawing one everyone's knowledge and experience, to building working relationships to achieve optimal results, despite differences in opinions and priorities.


Core Assessment:

Class Assessment:
Weeks One through Three and Five through Seven
Discussion Questions and Participation, 5 points per week - 30 points
Case Analysis (use format in doc sharing), 5 points per week - 30 points
Weeks Four and Eight
Week Four:  Midterm (open book case study, use format in doc sharing) -15 points
Week Eight: Final Exam (Global Strategy Plan paper - online, no proctor) -25 points
TOTAL  -100 points
 
Students will complete writing assignments weekly and the exams will also consist of such assignments. Tips and guidelines will be posted on the home page as well specific information in weekly discussions.                                                                                                                      

Grading:
 A = 90 - 100/ B = 80 - 89/ C = 70 - 79/D = 60 - 69/F  = Less than 60
Note: this is a graduate level course andattainment of an A requires superior scholarly work involving careful research, original and creative analysis.
Weeks One through Three and Five through Seven
Discussion Questions and Participation, 5 points per week - 30 points
Case Analysis (use format in doc sharing), 5 points per week - 30 points
Weeks Four and Eight
Week Four:  Midterm (open book case study, use format in doc sharing) -15 points
Week Eight: Final Exam (Global Strategy Plan paper - online, no proctor) -25 points
TOTAL   -100 points

Late Submission of Course Materials:
All assignments are expected to be submitted no later than the due date unless prior permission has been granted or unless there is a documentable emergency.  Otherwise,  the extent to which any credit will be given is a matter to be determined on a case by case basis. Nothing may be submitted after the final day of class.



Classroom Rules of Conduct:
Every person in this class must treat every other member with the utmost courtesy and respect. It is okay to disagree but not okay to be unkind.  Although this class is not primarily about opinion, when stating opinion back it up with analysis and be respectful of those who disagree.

Course Topic/Dates/Assignments:

________________________________________________________________________

WEEK ONE: INTRODUCTION AND STRATEGIC TOOLS

Readings:

  • Chapter 1: The Concept of Strategy
  • Chapter 2: Goals, Values, and Performance
  • Case Study: Madonna

Activities:

  • Discussion Questions - Respond to discussion questions and post a minimum of two messages to your peers by Sunday 11:59 PM CT.
  • Case Analysis: Madonna - Submit to the Dropbox by Sunday 11:59 PM CT.
  • Global Strategy Plan - Review the project criteria.

________________________________________________________________________

WEEK TWO: STRATEGIC TOOLS (CONT.)

Readings:

  • Chapter 3: Industry Analysis: The Fundamentals
  • Chapter 4: Further Topics in Industry and Competitive Analysis
  • Chapter 5: Analyzing Resources and Capabilities

Activities:

  • Discussion Questions - Respond to discussion questions and post a minimum of two messages to your peers by Sunday 11:59 PM CT.
  • Case Analysis: The US Airline Industry - To be submitted via Dropbox by Sunday 11:59 PM CT. 
  • Global Strategy Plan - Continue working with your team on completing the project.

________________________________________________________________________

WEEK THREE: STRATEGIC TOOLS AND COMPETITIVE ADVANTAGE

Readings:

  • Chapter 6: Developing Resources and Capabilities
  • Chapter 7: Organizing Structure and Management Systems
  • Chapter 8: The Nature and Sources of Competitive Advantage

Activities:

  • Discussion Questions - Respond to discussion questions and post a minimum of two messages to your peers by. Sunday 11:59 PM CT.
  • Case Analysis: Ford and the World Automobile Industry - To be submitted via Dropbox by Sunday 11:59 PM CT.
  • Global Strategy Plan - Continue working with your team on completing the project.

________________________________________________________________________

WEEK FOUR: COMPETITIVE ADVANTAGE AND MIDTERM CASE

Readings:

  • Chapter 9: Cost Advantage
  • Chapter 10: Differentiation Advantage
  • Review and prepare for MidTerm Exam

Activities:

  • Discussion Questions - There will be no discussion questions for Week 4. If you have questions, you may post them or e-mail me. 
  • Midterm Exam - Complete by Sunday 11:59 PM CT.

________________________________________________________________________

WEEK FIVE: STRATEGY – INDUSTRY CONTEXTS

Readings:

  • Chapter 11: Industry Evolution and Strategic Change
  • Chapter 12: Technology-based Industries and the Management of Innovation
  • Chapter 13: Competitive Advantage in Mature Industries

Activities:

  • Discussion Questions - Respond to discussion questions and posting a minimum of two messages. Respond and participate by Sunday 11:59 PM CT.
  • Case Analysis: Raisio Group and the Benecol Launch - To be submitted via Dropbox by Sunday 11:59 PM CT.
  • Global Strategy Plan - Continue working with your team on completing the project. 

________________________________________________________________________

WEEK SIX: CORPORATE STRATEGY

Readings:

  • Chapter 14: Vertical Integration and the Scope of the Firm
  • Chapter 15: Global Strategies and the Multinational Corporation

Activities:

  • Discussion Questions - Respond to discussion questions and post a minimum of two value-added messages to your peers by Sunday 11:59 PM CT.
  • Case Analysis: American Apparel: Vertically Integrated in Downtown L. A. project. - To be submitted via Dropbox by Sunday 11:59 PM CT.
  • Global Strategy Plan - Continue working with your team on completing the project.

 

 

________________________________________________________________________

WEEK SEVEN: CORPORATE STRATEGY (CONT.)

Readings:

  • Chapter 16: Diversification Strategy
  • Chapter 17: Managing the Multi-business Corporation

Activities:

  • Discussion Questions  - Respond to discussion questions and post a minimum of two messages to your peers by Sunday 11:59 PM CT.
  •  

Case Analysis: W.L. Gore & /associates: Who’s In Charge Here?- To be submitted via Dropbox by Sunday 11:59 PM CT.

  • Global Strategy Plan - Due next week.

 

________________________________________________________________________

WEEK EIGHT: CORPORATE STRATEGY (CONT.) AND FINAL EXAM PAPER

Readings:

  • Read Chapter 18: Current Trends in Strategic Management
  • Review and prepare for Final Exam

Activities: 

  • Global Strategy Plan - Due Sunday 11:59 PM CT.

Academic Honesty:
As a learning community, the University upholds the highest standards of academic integrity in all its academic activities, by faculty, staff, administrators and students. Academic integrity involves much more than respecting intellectual property rights. It lies at the heart of learning, creativity, and the core values of the University. Those who learn, teach, write, publish, present, or exhibit creative works are advised to familiarize themselves with the requirements of academic integrity and make every effort to avoid possible offenses against it, knowingly or unknowingly. Park University 2010-2011 Graduate Catalog Page 20

Plagiarism:

Plagiarism involves the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct.  Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.

Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.

Park University 2010-2011 Graduate Catalog Page 20


Attendance Policy:

Instructors are required to maintain attendance records and report absences. Excused absences can be granted by the instructor, for medical reasons, school sponsored activities, and employment-related demands, including temporary duty. Students are responsible for any missed work. Absences for two successive weeks, without approved excuse, will be reported to the Director of the individual graduate program, or to the Executive Director for the Graduate School, for appropriate action. Students with such a record of absences, without an approved excuse, may be administratively withdrawn from the class and notified that an "F" will be recorded, unless the student initiates official withdrawal from the class(es).Park University 2010-2011 Graduate Catalog Page 24

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .

Copyright:

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Last Updated:12/24/2010 9:45:45 PM