PO336 Media & Public Administration

for S1J 2012

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Mission Statement: Park University provides access to a quality higher education experience that prepares a diverse community of learners to think critically, communicate effectively, demonstrate a global perspective and engage in lifelong learning and service to others.

Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.


PO 336 Media & Public Administration


S1J 2012 DN


Lockhart, Rich


Adjunct Faculty

Office Hours

By appointment

Daytime Phone




Semester Dates

January 18, 2012 to March 7, 2012

Class Days


Class Time

5:30 - 10:00 PM

Credit Hours


Graber, Doris A., Mass Media and American Politics, 8th Edition, Congressional Quarterly Press.  ISBN: 978-1-60423-460-9

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.

Course Description:
PO 336 The Media and Public Administation: An analysis of the relationship between public administrators and the media from the standpoints of (a) the public relations efforts of administrators, and (b) the reporting of the media. 3:0:3

Educational Philosophy:
The instructors philosophy is based on learning through sharing information and experiences.  The instructor will use lecture, discussion of current events, case studies, guest speakers, and assigned readings to engage students in the understanding of the media.  Students will also participate in mock interviews and press conferences.  Students will also examine case studies of media situations and critically examine them.  Students are expected to come to class prepared to engage in discussion of the material.

Learning Outcomes:
  Core Learning Outcomes

  1. Describe the development of the American media from an historical perspective.
  2. Describe the role of the media in contemporary American society, examining how the media is alternately influencing and influenced by political and social forces.
  3. Describe the relationship between the media and the field of public administration.
  4. Understand the importance of effective communications.
  5. Describe basic concepts of public relations.
  6. Being able to critically evaluate the content and presentation techniques used in delivering the news.

Core Assessment:

Class Assessment:
The class assessment will consist of attendance, quizzes, final exam, two press releases, a writing assignment from the News War documentary, reflection writings and a case study paper.  The quizzes and exam will cover the material from the assigned readings and the lecture.  Students will also prepare questions for the guest speakers that will need to be turned in at the beginning of the class period.


Breakdown of Assignments
Attendance 10%
Class participation (includes questions for guest speakers) 5%
News War writing assignment 15%
Reflection writings 15%
Press Releases 5%
Case Study 20%
Quizzes 10%
Final Exam 20%
The grading scale is as follows:
90% or above    =   A
80% to 89%      =   B
70% to 79%      =   C
60% to 69%       =   D
59% and below   =   F
News War Assignment
Students will view the PBS frontline documentary News War in class.  After viewing the film, students will write a 3 to 5 page paper using the provided discussion questions as a framework.  Students will also be expected to incorporate information from the text as well as the class discussions in their writing.
Reflection writings
Students will be given six specific topics to discuss in reflection writings.  These writings should be 1 to 2 pages in length and should be based on the readings, lecture and class discussion.  Further details will be provided with the first topic.
Press Releases
Students will write two press releases using the techniques discussed in class.
Case Study
Students will select an investigative news story and prepare a 3 to 5 page case study.  The paper will incorporate lessons from the text, lectures and class discussion.  Students will critically analyze the reporting, the response by the people involved in the story and recommendations for how the case could have been handled better.  Case study's will be presented to the class during week 8.  Further details will be provided in class.
Quizzes will be multiple choice and will be based on the information presented in class during the lecture.  A missed quiz may be made up with an excused absence.  The absence must be documented and the instructor has the final determination on excusing the absence and the proper documentation.  Make-up quizzes will be essay style.
Final Exam
The final exam will be a comprehensive written essay of 6 to 8 pages.  Students will use the six core learning outcomes as a basic framework for the paper.  Students will be expected to use the text as a source as well as 2 additional sources.  Sources should be cited using an approved format using an endnote page.  Further details will be given in class.

Late Submission of Course Materials:
The press releases, television viewing log and case study may be turned in ONE DAY late with a 50% penalty (assignments are due by 11:59 pm on the due date).  The class participation grade and attendance grade will also be negatively affected by any absences.

Classroom Rules of Conduct:
Students are expected to be on time and participate in discussions.  Cell phones should be turned on vibrate.  Students may only answer emergency calls during class.  Chronic tardiness will result in a reduction of the attendance and class participation points.

Course Topic/Dates/Assignments:

Date Reading Assignment from Graber Assignment Due Class Activity
01/18 Chapter 1 Quiz chapter discussion
01/25 Chapters 2 and 3 Quiz and questions chapter discussion and guest speaker


Chapter 4 and 5 Quiz and questions

chapter discussion and guest speaker

02/08 Chapter 6 Reflection Writings and Press Release 1 chapter discussion
02/15 Chapter 7 and 8 Quiz and questions chapter discussion and guest speaker
02/22 Chapter 9 Quiz and Press Release 2 chapter discussion and mock interviews
02/29 Chapter 10 Quiz and Case Study chapter discussion and mock interviews
03/07 Chapter 12 Final Exam and reflection writings Case Study presentation and general discussion of media issues

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty (www.park.edu/current or http://www.park.edu/faculty/).from Park University 2011-2012 Undergraduate Catalog Page 93

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2011-2012 Undergraduate Catalog Page 93

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2011-2012 Undergraduate Catalog Page 96

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .


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Last Updated:12/23/2011 9:13:37 AM