PA576 The Global Environment of Busin

for F1P 2011

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Mission Statement: Park University provides access to a quality higher education experience that prepares a diverse community of learners to think critically, communicate effectively, demonstrate a global perspective and engage in lifelong learning and service to others.

Hauptmann School for Public Affairs Mission Statement
The Hauptmann School of Public Affairs offers a citizen-centered, professional program of graduate study that is grounded in the liberal arts tradition.  As participants in HSPA's vibrant academic community, faculty and students consider, with the coursework, the larger issues of democracy, stewardship, and technology.  In so doing, HSPA seeks to prepare students for the courage and discernment to act for the common good in the global context.  Going beyond competence, students develop knowledge, skills, and values requisite for leadership and service in and across all sectors of society, including government, business, and nonprofit.  HSPA cultivates public affairs as a life-long passion that is fundamental to citizenship in a free society.

Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.

Hauptmann School for Public Affairs Vision Statement
The Hauptmann School for Public Affairs will serve the common good by graduating leaders who exercise authority responsibly, make ethical decisions, act with moral courage, and advance human dignity world-wide.


PA 576 The Global Environment of Business


F1P 2011 DL


McGregor, Neal L.


Senior Professor


AA, Law Enforcement, Johnson County Community College
BS, Management/HR/Criminal Justice/Social Psychology, Park University
MBA, University of Missouri   Ph.D., Walden University

Office Location


Office Hours


Daytime Phone


Other Phone



Semester Dates

Monday, August 15, 2011 to Sunday, October 09, 2011

Class Days


Class Time


Credit Hours



Ball, D., Geringer, J., Minor, M., McNett, J., (2010). International business: The challenge of global competition 12th. ed. New York: McGraw-Hill.

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Textbooks can be purchased through the Parkville Bookstore

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Course Description:
PA 576 The Global Environment of Business:
Economic, political, legal and cultural aspects of the environment of international business.  Issues, problems, constraints and the role of governments affecting the conduct of international economic relations are explored.

Educational Philosophy:
The facilitator’s educational philosophy is one of interactiveness based on lectures, readings, quizzes, dialogues, examinations, internet, videos, web sites and writings. The facilitator will engage each learner in what is referred to as disputatious learning to encourage the lively exploration of ideas, issues and contradictions.

  Instructor Learning Outcomes

  1. 1. Recognize key issues related to each of the theoretical divisions of the external environment.
  2. 2. Comprehend how some historical perspectives have influenced the development of the international business environment.
  3. 3. Understand elements that constitute the internal and external environments of organizations and the global community.
  4. 4. Understand the inter-relation of the environmental elements and how each can be seen as a source of changing the total environment.
Class Assessment:

Homework                         100 Points
Written Case Study            100 Points
Group Project                    100 Points
Discussion Participation   100 Points

 400 - 360 points = A
 359 - 320 points = B
 319 - 280 points = C
 279 - 240 points = D
 239  and  Below = F

Late Submission of Course Materials:
10% will be deducted from any assignment that is submitted late.
The Term Project Draft must be submitted by the fifth class session or no credit will be given.

Classroom Rules of Conduct:
Most interaction will be during the discussions of the course.  The on-line environment is meant to open to any discussions that contribute to the progress of the course and the facilitation of learning. Situations that inhibit the free exchange of ideas and critical thinking, or cause a hostile environment to develop in the classroom will not be tolerated. This does not mean that conflict between ideas, attitudes, and beliefs do not promote advancement in learning. However, such discussions must take please in a non-threatening manner.

Course Topic/Dates/Assignments:




Week 1

  • Introduction to the course, case analysis, home work
  • Chapter 1-The Rapid Change of Global Business
  • Chapter 2-Trading and Investing in International Business
  • Home work 1

Week 2 

  • Chapter 3-Economic Theories of International Business
  • Chapter 4-The Dynamics of International Organizations
  • Home work 2
  • Home work 1 due

Week 3

  • Chapter 5-Understanding the International Monetary System
  • Chapter 6-Financial Forces: Influencing International Business
  • Chapter 7-Economic and Socioeconomic Forces
  • Home work 3
  • Home work 2 due

Week 4

  • Chapter 8-Physical and Environmental Forces
  • Chapter 9-Sociocultural Forces
  • Chapter 10-Political Forces
  • Homework 4
  • Home work 3 due

Week 5

  • Chapter 11-Legal Forces
  • Chapter 12-Labor Forces
  • Chapter 13-Competitive Forces
  • Home work 5
  • Home work 4 due

Week 6 

  • Chapter 14-International Strategy, Organizational Design, and control
  • Chapter 15-Assessing and Analyzing Markets
  • Home work 6
  • Home work 5 due

Week 7 

  • Chapter 16-Marketing Internationally
  • Chapter 17-Export and Import Practices
  • Home work 6 due
  • Written Case Analysis due
  • Written group project report due

Week 8

  • Summary of the class



Week 1 - Homework 1
Chapter 1 – Question 4

Chapter 2 – Question 6

Week 2 - Homework 2
Chapter 3 – Question 7

Chapter 4 – Question 8

Week 3 - Homework 3
Chapter 5 – Question 6

Week 4 - Homework 4
Chapter 8 – Question 9

Chapter 10 – Question 3

Week 5 - Homework 5
Chapter 11 – Question 2

Chapter 12 – Question 4

Chapter 13 – Question 2

Week 6 - Homework 6
Chapter 14 – Question 1

Chapter 15 – Question 5

Each student is required to turn in a written case analysis, a group project, and 5 homework during this session.

1- Homework will be assigned every week based on the content of the week.

Homework will consist of 1 to 2 questions and a summary of a mini-case assigned by the instructor according to the corresponding week’s readings and/or chapter’s summaries. Please double space your work, use size #12 and any font type you prefer. Students will provide academic references and proper documentation. Homework is due by 11:59 pm. Sunday of week for which it is due. (For example; 1st homework is going to be assigned in the 1st class, and will due on the beginning of the 2nd class.)

2- Each student must choose an international business topic of his/her interest and prepare a report about the topic as a written case analysis. The paper should be approximately 4 to 5 pages length, typed double-spaced. Please use size #12 and any font type you prefer.  Students will provide academic references and much properly document all work. The paper is due on the 6th. week of the course.

3- International Business Project

Objective: To create a business opportunity for an American consumer product in a foreign country.

Project Outline

  • Size of market (demographics, socioeconomic state, urban/rural).
  • Sociocultural acceptance of product–adaptation necessary?
  • Legal/bureaucratic environment (imports, local manufacture, taxation).
  • Competition in market.
  • Economic and political climate for foreign business.
  • Methods for marketing and distribution.
  • Managerial and labor climate.
  • Financial viability (profit margin, currency translation, profit repatriation).

Project Report

The report will essentially cover all topics in the outline plus an executive summary, introduction (country and product) and recommendations. The report will be typewritten, any font type with size #12, about 20 pages (double-spaced) and will have an appendix that contains exhibits. It is recommended that students provide references. Examples are maps of the country, tables and charts. The written project report is due on the 7th. week of the course.

Project Presentation

The project will be prepared in a PowerPoint format and shared with the class members and me in any week prior to the 8th week of the course. A threaded discussion will be started by me for the class members to ask questions that they might have about your PowerPoint presentation. 

Academic Honesty:
As a learning community, the University upholds the highest standards of academic integrity in all its academic activities, by faculty, staff, administrators and students. Academic integrity involves much more than respecting intellectual property rights. It lies at the heart of learning, creativity, and the core values of the University. Those who learn, teach, write, publish, present, or exhibit creative works are advised to familiarize themselves with the requirements of academic integrity and make every effort to avoid possible offenses against it, knowingly or unknowingly. Park University 2011-2012 Graduate Catalog Page 21


Plagiarism is the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct.  Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.

Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.

Park University 2011-2012 Graduate Catalog Page 21

Attendance Policy:

Students must participate in an academically related activity on a weekly basis in order to be marked present in an online class. Examples of academically-related activities include but are not limited to: contributing to an online discussion, completing a quiz or exam, completing an assignment, initiating contact with a faculty member to ask a courserelated question, or using any of the learning management system tools.Park University 2011-2012 Graduate Catalog Page 25

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:7/28/2011 11:50:43 AM