MBA611 Green Marketing

for F1P 2011

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Mission Statement: Park University provides access to a quality higher education experience that prepares a diverse community of learners to think critically, communicate effectively, demonstrate a global perspective and engage in lifelong learning and service to others.

Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.


MBA 611 Green Marketing


F1P 2011 DL


Roehrich, Henry C.


Assistant Professor of Marketing


Ph.D. University of North Dakota
MSA Central Michigan University
B. S. Wayne State College

Office Location

Grand Forks, North Dakota

Office Hours

Monday - Friday  9:00 AM - 10:00 AM CST

Daytime Phone

(701) 757-0704


Semester Dates

August 15 - October 9, 2011

Class Days


Class Time



MK 351 or equivalent approved by Program Director.

Credit Hours


Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
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FAQ's for Online Students - You might find the answer to your questions here.

Course Description:
MBA 611 Green Marketing:This is an environmental marketing course dealing with issues related to the environment. Topics covered are centered around the theoretical basis, managerial prospective, public policy viewpoint, or for empirical evidence. This course also covers a wide array of topics from segmentation to product, advertising, and distribution strategies and from a micro to a macro environmental marketing. Prerequisite: MK 351 or equivalent approved by Program Director. (Formerly MK 615)

Educational Philosophy:
The facilitator's educational philosophy is one of interactiveness based on lectures, readings and writings.  The facilitator will engage each learner in what is referred to as disputatious learning to encourage the lively exploration of ideas, issues and contradictions.

Learning Outcomes:
  Core Learning Outcomes

  1. List and define the ecological imperatives.
  2. Discuss the role of green marketing in sustainable development.
  3. Explain the roles of the corporate and government in green marketing.
  4. List the marketplace responses to green products and services.
  5. Explain the reasons behind the rising numbers of environmentally responsible products and services.

Core Assessment:

Class Assessment:
The class assessment will consist of assignments, examinations and weekly discussions.



Course Activities


Assignments (6 at 6 points each)


Discussions (6 at 6 points each


Mid-Term Examination


Final Examination




How Points and Percentages Equate to Grades:


Grading Criteria
Like all courses, the bases for a student’s evaluation are her or his performance in accordance to provided evaluation criteria, course objectives, and material.  To that end, students are strongly encouraged to perform at a level commensurate with grading criteria set forth in the course rubric provided below. Grades will be determined and based on work completed and turned in by the last class.  Acceptance of work after this date is strictly prohibited.

Depth of Scholarship (10%) - Assignments should represent the learner’s careful, thoughtful efforts to cover the key elements of the topic thoroughly. Content should go beyond mere description or paraphrasing. The work should be thematic and based on an analytical framework of the learner’s choosing.

Originality of Ideas and Research (15%) - All assignments must demonstrate a unique, creative approach to the problem being studied and represent the original work of the learner.

Theoretical and Conceptual Framework (15%) - Assignments should display the learner’s understanding of the theories and concepts relevant to the topic. Learners should form their arguments by taking competing concepts and theories into account.

Use of Literature (15%) - Assignments should be grounded in appropriate, adequate, and timely academic literature. No specific number of sources is prescribed, but those used should represent the best available references on the topic. Sources not appropriate for assignments include, but are not limited to dictionaries, encyclopedias, thesauruses, textbooks. For this course only, the nature of the material requires the use of business newspapers and magazines. Normally these periodicals have no place in academic research and writing. Below is a list of on-line Business Periodicals appropriate for use in this course. While this is not an exclusive list, it demonstrative of the quality and reliability required.

Beware though, internet searches will often take you to non-academic information resources such as,,,, etc. You may supplement your research with these sources, but keep in mind that the information you find there may not be accurate; and therefore, should not be cited in an assignment as authoritative.

Substantive Value (15%) - Assignments should contribute substantive value to the understanding of the subject.

Clarity and Logic of Presentation (10%) - Assignments should present ideas in a clear manner and with a strong organizational structure. Coverage of facts, arguments, and conclusions should be logically related and consistent.

Grammar and Adherence to APA Format (20%) – The rules governing the grammar and usage of standard American English must be followed, and language should be clear, precise, and appropriate for the intended scholarly audience. When formatting and composing assignments, learners must follow the guidelines described in the Publication Manual of the American Psychological Association. In addition the overall layout of assignments, including citations and reference pages, should adhere to APA style.

Late Submission of Course Materials:

Assignments must submitted in on the due date shown in the course. Assignments submitted after class starts shall be deemed late. A 10% per day deduction will be made on the student’s grade for the late assignment with a maximum of four days (40%). After four days, the assignment will no longer be accepted for grading. Per course policy, no assignments will be accepted after the last day of the course.

Classroom Rules of Conduct:

Although I do not anticipate a problem, I want to remind everyone that Park University is a professional environment. As such, I expect students to conduct themselves in a courteous and respectful manner, such as they would in a business meeting.

Also, bear in mind that the nature of academic discussion is adversarial, and differences of opinion are bound to arise. In dealing with these differences, individuals should thoughtfully, constructively, and politely express their opinions. Remarks which are personally disparaging, rude, inappropriate to the subject matter, or not in-line with Park’s Student Policies will NOT be tolerated.

All your online communications need to be composed with fairness, honesty and tact.  Spelling and grammar are very important in an online course.  What you put into an Online course reflects on your level of professionalism.  Here are a couple of online references that discuss writing online and netiquette

Course Topic/Dates/Assignments:

Requirements for Written Assignments
Points earned for each paper and presentation will be determined by application of the criteria provided. All submitted papers will adhere to APA guidelines and the word limitations set forth below.  Written assignments must be submitted to the Dropbox. If an assignment should be in an Word format. In order to ensure you are given credit for an assignment, please name the Word file in the following format: your name week #. Doc (Example John Smith Week 1.doc).

Academic Honesty:
As a learning community, the University upholds the highest standards of academic integrity in all its academic activities, by faculty, staff, administrators and students. Academic integrity involves much more than respecting intellectual property rights. It lies at the heart of learning, creativity, and the core values of the University. Those who learn, teach, write, publish, present, or exhibit creative works are advised to familiarize themselves with the requirements of academic integrity and make every effort to avoid possible offenses against it, knowingly or unknowingly. Park University 2011-2012 Graduate Catalog Page 21


Plagiarism is the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct.  Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.

Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.

Park University 2011-2012 Graduate Catalog Page 21

Attendance Policy:

Students must participate in an academically related activity on a weekly basis in order to be marked present in an online class. Examples of academically-related activities include but are not limited to: contributing to an online discussion, completing a quiz or exam, completing an assignment, initiating contact with a faculty member to ask a courserelated question, or using any of the learning management system tools.Park University 2011-2012 Graduate Catalog Page 25

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:7/31/2011 11:36:47 AM