MBA655 Entrepreneurship & Small Bus Mgt

for F1P 2011

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Mission Statement: The mission of Park University, an entrepreneurial institution of learning, is to provide access to academic excellence, which will prepare learners to think critically, communicate effectively and engage in lifelong learning while serving a global community.

Vision Statement: Park University will be a renowned international leader in providing innovative educational opportunities for learners within the global society.


MBA 655 Entrepreneurship & Small Bus Mgt


F1P 2011 MB


Mayer, Robert


Adjunct Instructor,School of Business


MA Goddard College
BA Bethel College

Office Location

Schedule with Instructor

Office Hours

By Appointment

Daytime Phone


Other Phone



Semester Dates

August 23rd,2011-Oct.4th,2011

Class Days

-Tuesday- Parkville Campus

Class Time

5:30 - 9:50 PM


MG 352 or equivalent approved by Program Director. (Formerly MG 655)

Credit Hours


Scarborough, N.M. & Zimmer, T.W. (2012). Effective Small Business Management: An Entrepreneurial Approach (10th ed).   Upper Saddle River, NJ: Prentice Hall. ISBN # 978-0-13-215746-9

Additional Resources:

Additional Entrepreneurial Reference Materials will be used as Business Week magazine, or various other Business periodicals.
McAfee Memorial Library - Online information, links, eletronic databases and the Online catalog. Contact the library for futher assistance via email or at 800-270-4247.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development. The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email or call 800-927-3024.
Resources for Current Students - A great place to look for all kinds of information

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information

Course Description:
MBA 655 Entrepreneurship and Small Business Management: This course introduces fundamentals of profit analysis, financial planning and management control for small business. Topics covered include evaluation of product policies, marketing and pricing strategies, and organizational structure and control mechanisms. Included also are investment requirements of operating a business and alternative ways of financing, including bank loans, real estate financing, venture capital and public stock offerings. Prerequisite: MG 352 or equivalent approved by Program Director. (Formerly MG 655).

Educational Philosophy:
The faciltator's educational philosophy is one of interactiveness based on lectures, readings, dialogues, internet, videos, web sites and research writings. The facilitator will engage each learner in what is referred to as disputatious learning to encourage the lively exploration of ideas, issues and contradictions.

Learning Outcomes:
  Core Learning Outcomes

  1. Define entrepreneurship and the characteristics of entrepreneurs with self analysis of one's own traits.
  2. Explain the basic strategies for forming a new venture.
  3. Demonstrate understanding of the core elements in a new business plan.
  4. Describe applicable financial ratios, cash flow and strategies of cash management with application of two or more to an actual business setting.
  5. Apply appropriate marketing strategies including a SWOT analysis for a specific business venture.
  6. Analyze the viability of e-commerce and global markets for a venture.
  7. Evaluate which competition and marketing tactics would maximize competitive advantage.
  8. List the various financing options available to entrepreneurs with application of an option to an actual business.
  9. Describe the impact location and layout may have on small business success.
  10. Detail and apply the need for internal controls related to inventory, vendors and TQM
  11. Describe staffing issues unique to small business ventures.
  12. Analyze what is involved in succession or exiting an entrepreneurial venture.

Core Assessment:

Class Assessment:

This course will be taught as a directed study with discussions, writings and research and a final project. The text Effective Small Business Management: An Entrepreneurial Approach by Norman M. Scarborough will be utilized for the core of the independent study and research.
Class Assessment of the student will be as follows:
Three meetings with the Instructor, discussion, readings, written materials.
Class I, will consist of up to 33 points for discussion; 50 points for 4 pages of Business Plan concept and brief outline.
Class II, will consist of 33 points for discussion; 100 points for draft written Business Plan.
Class III and Final will consist of 34 points of discussion, and 200 points of Final written Business Plan, complete with Bibliography. The Final Presentation will be a minimum of 15 pages, with at least 2 pages Bibliography. Consist of at least 17 pages total. Power point presentation will contain at least minimum of 10-12 slides with Bibliography included.


Class Participation Points: 100 points total/33 points per class (except last class - 34 points). 20% of grade.
Class I - 4 pages Business outline: 50 points. 10% of grade.
Class II - Draft Business Plan: 100 points. 20% of grade.
Class III - Final Total Business Plan Presentation: 250 points which includes final powerpoint presentation. Powerpoint presentation is 50 points; Final Business Plan research paper counts as 200 points. 50% of grade.


90% or more

500 - 430


89% to 80%

429 - 350


79% to 70%

349 - 285


69% to 60%

284 - 200


Less than 59%

199 - 0

Late Submission of Course Materials:
There will be no late assignments as general rule. With sufficient notice by the student, instructor may consider an exception due to very special circumstances, ie, death of family member, sickness. All work will be completed.

Classroom Rules of Conduct:

Students will conduct themselves in a professional manner at all times in the classroom. Cellphones will be turned off during the class time.
Instructor and students will conduct their work and discussions in a positive manner.

Course Topic/Dates/Assignments:

Pre-Course Assignment: Read The Effective Small Business Management textbook sections 1 and 2. Be prepared to discuss in the first class. Also familiarize yourself with complete textbook sections, and be prepared to identify a Business Plan for a business that you have been wanting to/or considering developing. Bring 4 pages concept idea to Class 1.
 This will be typed with references and proper footnotes.
Class I - August 23rd
Discuss first 2 sections of textbook; present 4 pages concept idea.
Homework: Read sections 3 - 6 of textbook. Be prepared to discuss in class 2. Bring the first draft six sections of your  Business Plan which are outlined in textbook. Be prepared to present and discuss.
Class II - September 13th
Discuss section 3 of textbook. Be prepared to discuss and bring section 3 - 6 of Business Plan to present.
Homework: Read Final Sections 7 and 9. Finish Business Plan.
Class 3 - October 4th
Discussion of sections 7- 9. Present Final Business Plan with powerpoint presentation and final written Business Plan .

Academic Honesty:
As a learning community, the University upholds the highest standards of academic integrity in all its academic activities, by faculty, staff, administrators and students. Academic integrity involves much more than respecting intellectual property rights. It lies at the heart of learning, creativity, and the core values of the University. Those who learn, teach, write, publish, present, or exhibit creative works are advised to familiarize themselves with the requirements of academic integrity and make every effort to avoid possible offenses against it, knowingly or unknowingly. Park University 2011-2012 Graduate Catalog Page 21


Plagiarism is the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct.  Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.

Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.

Park University 2011-2012 Graduate Catalog Page 21

Attendance Policy:

Students must participate in an academically related activity on a weekly basis in order to be marked present in an online class. Examples of academically-related activities include but are not limited to: contributing to an online discussion, completing a quiz or exam, completing an assignment, initiating contact with a faculty member to ask a courserelated question, or using any of the learning management system tools.Park University 2011-2012 Graduate Catalog Page 25

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:7/14/2011 2:47:25 PM